If you have sold on Amazon, you already know Helium 10 and Jungle Scout — the two giants of Amazon product research. Naturally you wonder whether they also work for Etsy. It is a fair question with a clear answer, and getting it right saves you from paying for a powerful tool pointed at the wrong marketplace. Here is the honest version: what these tools actually support, why Etsy is different, and what to use instead. Disclosure: we build an Etsy tool, ListifyAI, and we will be straight about where that fits.
The short version
- Helium 10 and Jungle Scout are Amazon tools — neither lists Etsy as a supported marketplace.
- Etsy search works differently from Amazon (13 tags, handmade/vintage/digital, no product catalog), so Amazon data does not transfer.
- For Etsy, use an Etsy-specific tool: eRank, EverBee, Alura or EtsyHunt for research.
- If you sell on both platforms, keep the Amazon tool for Amazon and add an Etsy tool for Etsy.
No — Helium 10 and Jungle Scout do not work for Etsy. Both are built for Amazon (and a few other large marketplaces); neither lists Etsy among the platforms they support, and their data is modeled on Amazon's catalog and search, which is structured completely differently from Etsy's. For Etsy research, use an Etsy-specific tool — eRank, EverBee, Alura or EtsyHunt — and a listing tool to actually write your listings. If you sell on both, keep each tool for its own platform.
01The short answer
Neither tool supports Etsy. Helium 10 advertises support for Amazon, Walmart, TikTok Shop and a long list of marketplaces — Etsy is not on it. Jungle Scout is built around Amazon, with partial support for a handful of other marketplaces, and again Etsy is absent.
That is not an oversight. Both tools are architected around Amazon's product catalog, ASINs, buy-box and PPC — none of which exist on Etsy. Even if you could point them at Etsy, the numbers would not mean anything.
02Why Etsy is a different problem
Etsy search and Amazon search reward different things, so the research does not transfer.
- Etsy gives every listing 13 tags and reads the title, tags, attributes and description together; Amazon has no 13-tag system.
- Etsy is handmade, vintage and digital goods with huge long-tail variety; Amazon is a catalog of mostly standardized products.
- Etsy has no ASIN, no buy-box and no Brand Registry — the entire data model Helium 10 and Jungle Scout are built on.
- Etsy's title rules changed in 2026 (under 15 words, front-load traits), which Amazon tools know nothing about.
An Amazon tool can tell you about Amazon demand. It cannot tell you which 13 Etsy tags to use or whether an Etsy niche is beatable.
03A concrete example of the mismatch
Say you sell a personalised pet portrait. On Amazon, a tool like Jungle Scout would look up a catalog product, an ASIN, a buy-box price and PPC bids — none of which your Etsy listing has. On Etsy, the real questions are different: which of your 13 tags should be "custom dog portrait" versus "pet memorial gift", is the "pet portrait" first page held by small shops or power-sellers, and does your title front-load the traits buyers actually type? An Amazon tool has no view into any of that.
That is the mismatch in a single product. The Amazon tool measures a world — catalog, ASIN, buy-box, PPC — that Etsy does not have, and is blind to the one Etsy does: 13 tags, handmade long-tail variety, and shop-level competition on page 1. The numbers are not just less useful; they describe a different marketplace entirely.
A brilliant Amazon tool pointed at Etsy is still pointed at the wrong marketplace. Use the tool built for the shop you run.
Selling on Etsy? Use the Etsy tool.
Photo in → full Etsy listing out. Free, no card.
04What they are good at (if you also sell on Amazon)
None of this means the tools are bad — they are excellent at their actual job. Helium 10 and Jungle Scout do deep Amazon product research, keyword tracking, PPC and sales estimates better than almost anything.
If you run an Amazon store alongside your Etsy shop, keep the Amazon tool for Amazon. The mistake is only in expecting it to cover Etsy — that is a separate marketplace that needs its own tool.
05What to use for Etsy instead
Point your research budget at tools built for Etsy:
- Keyword research and audits: eRank, cheap and Etsy-native (see our eRank review).
- Product and revenue scouting: EverBee's extension, or Alura's all-in-one (see best Etsy product research tools).
- Budget all-rounder: EtsyHunt (see our EtsyHunt review).
And the step the research tools skip — writing the listing — is where ListifyAI fits: upload a product photo and get a title under 15 words on Etsy's 2026 rules, all 13 tags and a description, free (3 a month, no card).
06If you sell on both Amazon and Etsy
Plenty of sellers do, and the right setup is simple: one tool per platform.
Keep Helium 10 or Jungle Scout for your Amazon research — they earn their price there. Add one Etsy-specific tool for the Etsy side. Trying to stretch an Amazon tool across both just leaves your Etsy listings researched with the wrong data. Two focused tools beat one tool doing half its job on a marketplace it was not built for.
Put this into practice in 10 seconds.
Helium 10 and Jungle Scout are built for Amazon, not Etsy. For your Etsy shop, use an Etsy tool to research and upload a photo to ListifyAI to write the listing.