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Free Etsy Listing Score Checker

Paste your title, tags and description and get an instant 0–100 SEO score with specific, actionable fixes — in seconds. Runs in your browser, no account needed.

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What your listing score actually tells you

Etsy search decides which listings to show a buyer by reading your title, tags and description. This checker scores how well those fields follow Etsy SEO best practices and gives you a single 0–100 number plus a letter grade — a fast way to see whether your listing is helping or quietly holding back your visibility.

Think of the score as an optimization signal, not a sales forecast. A high score means you've removed the common SEO obstacles — empty tags, a vague title, a thin description — that stop Etsy from matching your listing to searches. It does not promise orders: sales still depend on your product, photos, price, reviews and demand. What a strong listing does is give your product a fair chance to be found.

The value is in the breakdown: instead of one vague number, you get four category scores and a list of specific, plain-English fixes, so you know exactly what to change first.

How it works

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Paste your listing
Drop in your title, tags and description — as much or as little as you have.
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Get an instant score
A 0–100 score and letter grade appear instantly, calculated right in your browser.
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See what to fix
Four category scores plus specific, prioritised tips for exactly what to improve.

The four categories, explained

Your score is built from four areas worth 25 points each. Here's what each one looks at.

📝 Title · 25 pts
Checks length against the 140-character limit, whether your main keyword comes first, if keywords are visible in the first ~45 characters (what mobile buyers see), buyer-intent words, and whether any word is over-repeated.
🏷️ Tags · 25 pts
Rewards using all 13 tags, multi-word long-tail phrases over single generic words, keeping each tag within Etsy's 20-character limit, and tags that expand into new keyword territory beyond the title.
📄 Description · 25 pts
Looks at length (200+ words gives Etsy more to index), how well your title keywords appear and repeat naturally, real structure (paragraphs, headers), and buyer-confidence signals like shipping and care notes.
👁️ Visibility · 25 pts
Cross-field checks: are all three fields meaningfully filled, do your title keywords and tags line up, is the title free of ALL-CAPS abuse, and do your tag phrases also appear in the description.

What you get

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A clear 0–100 score
One number and a letter grade so you instantly know where the listing stands.
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A category breakdown
See exactly which of the four areas is dragging your score down.
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Specific fixes
Plain-English, prioritised suggestions — not generic advice.
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Private & instant
Runs in your browser; nothing is uploaded, stored or shared.

Example

Illustrative — not your data

The same product, listed two ways. A vague listing leaves points on the table; an optimized one collects them:

F~24 / 100
Title: "Coffee Mug" · Tags: mug, cup, gift · Description: empty. Short vague title, three generic single-word tags, no description — almost every signal is missing.
A~88 / 100
Title: "Personalized Ceramic Coffee Mug, Rustic Brown Glaze 12oz, Gift for Her" · Tags: 13 multi-word phrases · Description: 250 words, structured. Keyword-first title, all 13 tags used, a full description — the signals are there.

Illustrative scores to show the difference. Paste your own listing above for your real breakdown.

Frequently Asked Questions

What is an Etsy listing score?
It's a single 0–100 measure of how well your listing follows Etsy SEO best practices across four areas — title, tags, description and overall visibility. A higher score means more of the signals Etsy uses to match listings to searches are present. It's an optimization measure, not an official Etsy metric.
How is the score calculated?
The checker scores four categories worth 25 points each: Title (length, keyword-first order, mobile-visible keywords), Tags (using all 13, multi-word phrases, staying under 20 characters), Description (length, keyword coverage, structure) and Visibility (all fields filled and aligned with each other). The four combine into a 0–100 total and a letter grade.
What's a good Etsy listing score?
Higher is better, and the grade tells you where you stand: A/A+ means your listing is strongly optimized, while C or below signals clear gaps. Aim to get each of the four categories as high as you can — the tool lists the specific fixes for whatever is holding you back.
Does a high score guarantee more sales?
No. The score measures how well your listing is optimized for Etsy search — it can help buyers find you, but it does not guarantee sales. Whether people buy also depends on your product, photos, price, reviews and demand. Treat a strong score as removing SEO obstacles, not as a promise of orders.
Is it free? Do I need an account?
It is completely free and needs no account. The score is calculated right in your browser the moment you click check — there is no sign-up and no waiting.
Does the checker store or send my listing anywhere?
No. The scoring runs entirely in your browser (client-side). Your title, tags and description are not uploaded, saved or shared — nothing leaves your device.
What should I fix first?
Start with your lowest-scoring category and the specific tips it lists — those are the biggest, highest-impact gaps. An empty or very short field usually costs the most points, so filling all three fields well is the fastest way to raise your score.

Know your score —

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