📣 FREE TOOL — NO ACCOUNT NEEDED

Free Etsy Shop Announcement Generator

The line at the very top of your shop page — the one still saying “Thanks for visiting!” from two years ago. Get three versions written properly: a welcome, your dispatch times, and what’s on right now.

The most-read line in your shop, and the most neglected

The shop announcement sits at the top of your Etsy shop page, above your listings. Every shopper who lands on your shop rather than a single listing reads it, or at least reads the first line of it — the rest is folded away behind a read more until they choose to open it.

That folding is the thing most sellers miss. If your announcement opens with a greeting and gets to the point in sentence three, the point is invisible. Whatever matters most has to be in the first line: the dispatch time, the sale, the deadline before Christmas.

Most shop announcements are stale. They mention a sale that ended, or a processing time from a quieter season, and a shopper who spots that quietly wonders what else is out of date. This tool writes three, for the three jobs an announcement actually does — so you can swap them as the month changes instead of rewriting from scratch.

How it works

💬
Say what is going on
What you make, current dispatch times, any sale or new drop. Rough notes are fine.
3️⃣
Get three versions
A welcome, a logistics one, and a timely one. Different jobs, same voice.
📌
Paste it in
Shop Manager → your shop → Announcement. Swap it whenever the situation changes.

Written for how the announcement actually displays

⬆️
Front-loaded first line
The point lands in sentence one, because that is the only part shown before it collapses.
📮
Fewer “when will it ship?” messages
The logistics version states dispatch times plainly, which is what buyers open your shop to check.
🚫
No invented sales or dates
It never makes up a discount, a deadline or a dispatch time you did not give it.

What to put in an Etsy shop announcement

Current dispatch and processing times
This is the single most useful thing you can put there. Buyers checking whether something arrives before a birthday will either find the answer or message you to ask — and a shop that answers it up front converts the ones who would not have bothered to ask.
Whatever is genuinely on right now
A sale, a new collection, a restock. Keep it true and keep it current: an announcement advertising a sale that ended three weeks ago costs you more trust than having no announcement at all.
Seasonal ordering deadlines
"Order by 15 December for delivery before Christmas" belongs at the top of your shop from late November. It creates real urgency without any of the fake-scarcity tricks that make handmade shops look cheap.
Put the point first, the warmth second
Only the opening line shows before the announcement collapses. Lead with the dispatch time or the deadline, then be warm underneath it — not the other way round.
Change it when the facts change
Treat it as a live field, not a set-and-forget one. Dispatch times shift, seasons turn, sales end. That is why this tool hands you three versions rather than one: keep them, and swap as the month needs.

Example

Illustrative — not your data

Turn a few notes about where your shop is right now into a usable announcement:

What you tell it

Hand-poured soy candles, small batch. Dispatching in 2-3 working days. Autumn scents just launched. Free UK shipping over £35.

Announcement (one of 3 versions)
Currently dispatching in 2–3 working days. The autumn scents have just landed — woodsmoke, spiced pear and fig — all hand-poured here in small batches. Free UK shipping over £35. Any questions before you order, just send me a message; I answer them myself.

Illustrative output. Your result is generated from your own product description.

Frequently Asked Questions

What is an Etsy shop announcement?
It is the short message displayed at the top of your Etsy shop page, above your listings. Shoppers who arrive at your shop rather than an individual listing see it first, which makes it the highest-traffic piece of writing in the shop after your listing titles.
How long should a shop announcement be?
Etsy does not publish a character limit, but length is not really the question — visibility is. Only the opening line shows before the announcement collapses behind a “read more”, so put the important part first and keep the whole thing to a few short sentences.
Where do I edit my shop announcement?
Shop Manager, then open your shop page and edit the Announcement field. It saves instantly and appears at the top of your shop, so it is easy to swap when your dispatch times or promotions change.
What should I put in it?
Your current processing and dispatch times first — that is what buyers are checking. Then anything genuinely happening now: a sale, a new collection, a seasonal ordering deadline. Keep it true and keep it current.
Does the shop announcement help Etsy SEO?
It is not a ranking field in the way titles and tags are. Its value is in conversion and in cutting down the messages you have to answer — a shopper who can see your dispatch time is more likely to buy without asking first.
Why three versions instead of one?
Because an announcement does three different jobs across the year: welcoming a first-time visitor, stating your current timings, and flagging what is on. Keeping all three means you can swap as the month changes rather than starting from a blank box each time.
Will it invent a discount or a delivery date?
No. It is instructed never to make up a percentage, a deadline or a processing time. Where a specific number is needed and you have not supplied one, it writes the sentence so you can drop your own figure straight in.
Is it free? Do I need an account?
The announcement tool is free and needs no account. A free account is only needed for the full listing generator, which produces a title, description and all 13 tags at once.

Announcement sorted —

Now the listings underneath it: full title, description and all 13 tags in one shot.

Generate the full listing free

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