Is it worth going after?
433,032 listings already target "zodiac". That is a crowded phrase — a new shop is unlikely to reach page 1 on it directly, but the longer variants below are where the same buyers are reachable. Only 8% of the first page is paid, so most of it is won on relevance.
The shops holding page 1 have a median of 1,800 reviews. Established sellers hold this phrase, which matters more than the raw listing count: review history feeds Etsy's ranking, and a new listing cannot borrow it.
When "zodiac" sells
Monthly average over the last five years, indexed 0–100. January is the high point and September the low. Etsy takes a few weeks to index and rank a new listing, so publish four to six weeks before January rather than during it.
What buyers search alongside it
Scored 0–100 relative to each other within this niche by Google Trends. Not monthly search volumes — nobody has those for Etsy.
| Phrase | Relative demand | Fits a tag |
|---|---|---|
| zodiac sign | 100/100 | ✓ |
| zodiac signs | 43/100 | ✓ |
| chinese zodiac | 28/100 | ✓ |
| what zodiac sign | 27/100 | ✓ |
| zodiac dates | 14/100 | ✓ |
| april zodiac | 13/100 | ✓ |
| cancer | 13/100 | ✓ |
| cancer zodiac | 13/100 | ✓ |
| october zodiac | 12/100 | ✓ |
| zodiac compatibility | 11/100 | ✓ |
| september zodiac | 11/100 | ✓ |
| zodiac killer | 10/100 | ✓ |
Etsy caps tags at 20 characters, which is why the longer phrases are marked.
Phrases growing fastest
Growth over the last five years, from Google Trends. A longer clock than the year-on-year figure above.
Who holds page 1
| # | Listing | Shop | Price |
|---|---|---|---|
| 1 | Zodiac Crystal Chip Picture Frame, Astrology Gift | Cryst2alora | $25.23 |
| 2 | Custom Zodiac Mug Leo Coffee Cup Whimsical Astrology Virgo Birthday Libra Family Party Favor Pisces Witchy Affirmation Gift Daughter | IoolaCo | $12.83 |
| 3 | Custom Zodiac Beach Towel: Personalized Horoscope Gift | HappyThreadsSupply | $19.46 |
| 4 | Libra Zodiac Decoupaged Shell Ring, Jewelry, Trinket Dish | rtistmary | $41.95 |
| 5 | Horoscope Gift Box Personalized Self-Care Package Birthday Present Scorpio Gift Set Virgo Gift Gemini Astrology Gift Libra Gift Celestial | SweetTomorrowCo | $22.98 |
| 6 | Custom Zodiac Birth Flower Journal, Aries, Taurus, Gemini, Cancer, Leo, Virgo, Libra, Scorpio, Sagittarius, Capricorn, Aquarius, Pisces | CarolisUS | $10 |
| 7 | Small Zodiac Constellation Pottery Ring Dish - 5-7 Days to be ready to ship - Zodiac Birthday Gift - Pisces, Aries | tashamckelvey | $20.4 |
| 8 | Personalized Gifts for Her Birthdate Candle | Customized Name Birthdate Zodiac Sign Birth Month Flower, Birthday Candle Astrology Gifts | SerenityFlickerFlame | $26.06 |
| 9 | Custom Birthdate Candle - Zodiac Gift for him - Personalized Astrology Candle - Star Sign Candle Gift - Constellation Gifts for men & women | gildedpine | $9.74 |
| 10 | Cancer Zodiac Goddess Statue, Celestial Astrology Decor, Witchy Shelf Accent, Moon Altar Gift | SIMITandSALSA | $29.98 |
Read from Etsy search on August 21, 2026. Positions marked Ad are paid placements.
Where the searches come from
Interest in "zodiac" is strongest in Hawaii, Nevada, Louisiana, Mississippi, Georgia. Useful for shipping estimates and for timing promotions to the right time zone.
Turn this into a listing
Take any phrase above and generate a full Etsy listing — title, description and all 13 tags — from it. Free, no card.
Questions
How competitive is "zodiac" on Etsy?
433,032 listings currently compete for "zodiac", which is high for Etsy. 8% of the first page is paid placement, so most of page 1 is still won organically.
When does "zodiac" sell best?
Demand peaks in January, averaged over the last five years, and bottoms out in September. Etsy needs a few weeks to index and rank a listing, so publishing four to six weeks before January catches the climb rather than the peak itself.
What do "zodiac" listings sell for?
The median price across 12 listings on page 1 is $21.69, with most between $12.55 and $25.44. That is what buyers searching this phrase are already used to seeing.
Where do these numbers come from?
Demand and seasonality are measured with Google Trends for the US. Listing counts, pricing and ad share are read from Etsy's own search results. Nothing here is an estimated monthly search volume — Etsy does not publish search volume, and any figure claiming to be one is a guess.