Is it worth going after?
125,671 listings already target "womens wallet". That is a crowded phrase — a new shop is unlikely to reach page 1 on it directly, but the longer variants below are where the same buyers are reachable. Only 17% of the first page is paid, so most of it is won on relevance.
When "womens wallet" sells
Monthly average over the last five years, indexed 0–100. December is the high point and September the low. Etsy takes a few weeks to index and rank a new listing, so publish four to six weeks before December rather than during it.
What buyers search alongside it
Scored 0–100 relative to each other within this niche by Google Trends. Not monthly search volumes — nobody has those for Etsy.
| Phrase | Relative demand | Fits a tag |
|---|---|---|
| leather womens wallet | 100/100 | 21 chars |
| womens wallets | 57/100 | ✓ |
| womens wallet small | 54/100 | ✓ |
| womens wallet purse | 31/100 | ✓ |
| best womens wallet | 28/100 | ✓ |
| slim womens wallet | 26/100 | ✓ |
| large womens wallet | 21/100 | ✓ |
| dior womens wallet | 8/100 | ✓ |
| small womens wallet with coin pocket | 1/100 | 36 chars |
Etsy caps tags at 20 characters, which is why the longer phrases are marked.
Phrases growing fastest
Growth over the last five years, from Google Trends. A longer clock than the year-on-year figure above.
Who holds page 1
| # | Listing | Shop | Price |
|---|---|---|---|
| 1 | Womens Leather Wallets, Minimalist RFID Wallet Women, Compact Bifold Large Capacity Zipper Wallet, Purse Wallet Organizer, Gifts for Her | BeachSmilesnMiles | $29.96 |
| 2 | Womens leather wallet, Personalized leather zip around purse women, Small Wallet, Bifold Credit Card Holder Coin Purse with multiple pockets | Valentineforyou | $33.39 |
| 3Ad | Womens Leather Wallet, Personalized Leather Wallet, Gift for Her, Handcraft Wallet, Engraved Wallet, Gift for Wife, Custom Wallet Women | DavidPoleLeather | $49.9 |
| 4 | AG Wallets Women Double Zipper Peacock Blue RFID Wallet Cowhide Leather Large Capacity Phone Clutch Travel Purse Wristlet | AGWallets | $52.49 |
| 5 | Personalized Leather ID Wallet – Slim Bifold Card Case, Handmade in USA | BluebirdPromise | $22 |
| 6 | Personalized RFID Leather Wallet, Top Grain Cowhide Zip Coin Purse, Custom Engraved Bifold Card Holder, Anniversary Travel Gift | KCStockholm | $36.21 |
| 7 | Leather Women Wallet with Zipper Pocket, Card Slots in 15 Colors | GreatBrown | $18 |
| 8 | Personalized Pebbled Leather Wallet for Women, cowhide leather , Compact Everyday Use | MemoryPetalGifts | $20.8 |
| 9 | Genuine Leather Minimalist Wallet for Women, Slim Compact Card Holder with Zip Pocket, Small Elegant Everyday Wallet Gift for Her | AmericanLeatherGift | $26.99 |
| 10 | Personalized RFID Full Grain Leather Wallet – Slim Coin Purse, Gift for Her | sashaleather | $25 |
Read from Etsy search on August 27, 2026. Positions marked Ad are paid placements.
Where the searches come from
Interest in "womens wallet" is strongest in Wyoming, New York, Hawaii, California, Rhode Island. Useful for shipping estimates and for timing promotions to the right time zone.
Turn this into a listing
Take any phrase above and generate a full Etsy listing — title, description and all 13 tags — from it. Free, no card.
Questions
How competitive is "womens wallet" on Etsy?
125,671 listings currently compete for "womens wallet", which is high for Etsy. 17% of the first page is paid placement, so most of page 1 is still won organically.
When does "womens wallet" sell best?
Demand peaks in December, averaged over the last five years, and bottoms out in September. Etsy needs a few weeks to index and rank a listing, so publishing four to six weeks before December catches the climb rather than the peak itself.
What do "womens wallet" listings sell for?
The median price across 12 listings on page 1 is $28.48, with most between $21.7 and $34.1. That is what buyers searching this phrase are already used to seeing.
Where do these numbers come from?
Demand and seasonality are measured with Google Trends for the US. Listing counts, pricing and ad share are read from Etsy's own search results. Nothing here is an estimated monthly search volume — Etsy does not publish search volume, and any figure claiming to be one is a guess.