Is it worth going after?
238,696 listings already target "wedding invitation". That is a crowded phrase — a new shop is unlikely to reach page 1 on it directly, but the longer variants below are where the same buyers are reachable. Only 42% of the first page is paid, so most of it is won on relevance.
When "wedding invitation" sells
Monthly average over the last five years, indexed 0–100. January is the high point and November the low. Etsy takes a few weeks to index and rank a new listing, so publish four to six weeks before January rather than during it.
What buyers search alongside it
Scored 0–100 relative to each other within this niche by Google Trends. Not monthly search volumes — nobody has those for Etsy.
| Phrase | Relative demand | Fits a tag |
|---|---|---|
| wedding invitations | 100/100 | ✓ |
| invitations | 98/100 | ✓ |
| wedding invitation wording | 67/100 | 26 chars |
| wedding invitation templates | 61/100 | 28 chars |
| wedding invitation card | 47/100 | 23 chars |
| wedding invitation template | 26/100 | 27 chars |
| wedding invitation cards | 23/100 | 24 chars |
| wedding invitation online | 22/100 | 25 chars |
| wedding invitation envelope | 19/100 | 27 chars |
| wedding invitation ideas | 18/100 | 24 chars |
| wedding invitation paper | 18/100 | 24 chars |
| canva wedding invitation | 18/100 | 24 chars |
Etsy caps tags at 20 characters, which is why the longer phrases are marked.
Phrases growing fastest
Growth over the last five years, from Google Trends. A longer clock than the year-on-year figure above.
Who holds page 1
| # | Listing | Shop | Price |
|---|---|---|---|
| 1 | Printed or Printable Wedding Invitation, Floral Wedding Invitation, Personalized Wedding Invitation, Poppy Wedding Invitation, Sophie, 04 | ThePrintedKnot | $2.5 |
| 2Ad | Elegant Acrylic Wedding Invitation with Gold Foil Blush Foil-Stamped: Luxury Modern Wedding Invitation Suite Champagne Unique Invitation | InvitationStylish | $1.18 |
| 3Ad | White Floral Wedding Invitations with Envelopes, Elegant Printed Wedding Invites Set, Greenery Eucalyptus Wedding Card Personalised, MARGOT3 | BlushPaperieShop | $0.85 |
| 4 | Minimalist Wedding Invitation, Nothing Fancy Just Love Invite, Elopement Reception Card, Canva Template B055 | ChemiuOriginals | $4.19 |
| 5 | Personalized Wedding Embosser - Custom Monogram Embossing Stamp, Invitation Embosser, Bridal Shower Gift, DIY Gift For Newlywed Couple | AuroraPoeticInk | $5.9 |
| 6Ad | Burgundy Wedding Invitation Suite, Oval Details Card, Romantic Classic Stationery Set | myinvitationcolor | $111.77 |
| 7 | Gold Glitter Acrylic Wedding Invitation Suite, Sage Green Envelope, RSVP Cards with Premium Invitation Set | InvitationStylish | $0.16 |
| 8 | Acrylic Wedding Invitation Suite: Gold Foil, Retro Design, Black Envelope | LunainvitationGifts | $0.27 |
| 9 | Clear Acrylic Wedding Invitation with Gold Foil and Wax Seal, Dried Flowers | AcrylicInvites | $0.27 |
| 10 | Romantic Deckled Edge Wedding Invitation Suite – Custom Calligraphy Brown Ink | CainandCoStationery | $5 |
Read from Etsy search on August 29, 2026. Positions marked Ad are paid placements.
Where the searches come from
Interest in "wedding invitation" is strongest in New York, Wyoming, District of Columbia, New Jersey, Massachusetts. Useful for shipping estimates and for timing promotions to the right time zone.
Turn this into a listing
Take any phrase above and generate a full Etsy listing — title, description and all 13 tags — from it. Free, no card.
Questions
How competitive is "wedding invitation" on Etsy?
238,696 listings currently compete for "wedding invitation", which is high for Etsy. 42% of the first page is paid placement, so most of page 1 is still won organically.
When does "wedding invitation" sell best?
Demand peaks in January, averaged over the last five years, and bottoms out in November. Etsy needs a few weeks to index and rank a listing, so publishing four to six weeks before January catches the climb rather than the peak itself.
What do "wedding invitation" listings sell for?
The median price across 12 listings on page 1 is $1.84, with most between $0.52 and $4.39. That is what buyers searching this phrase are already used to seeing.
Where do these numbers come from?
Demand and seasonality are measured with Google Trends for the US. Listing counts, pricing and ad share are read from Etsy's own search results. Nothing here is an estimated monthly search volume — Etsy does not publish search volume, and any figure claiming to be one is a guess.