Is it worth going after?
475,064 listings already target "vintage brooch". That is a crowded phrase — a new shop is unlikely to reach page 1 on it directly, but the longer variants below are where the same buyers are reachable. 50% of the first page is bought rather than earned, so organic slots are scarcer than the listing count alone suggests.
When "vintage brooch" sells
Monthly average over the last five years, indexed 0–100. February is the high point and October the low. Etsy takes a few weeks to index and rank a new listing, so publish four to six weeks before February rather than during it.
What buyers search alongside it
Scored 0–100 relative to each other within this niche by Google Trends. Not monthly search volumes — nobody has those for Etsy.
| Phrase | Relative demand | Fits a tag |
|---|---|---|
| brooch pin | 100/100 | ✓ |
| vintage brooches | 19/100 | ✓ |
| vintage brooches for sale | 1/100 | 25 chars |
Etsy caps tags at 20 characters, which is why the longer phrases are marked.
Who holds page 1
| # | Listing | Shop | Price |
|---|---|---|---|
| 1Ad | Antique Victorian 14K Gold 11.26 Carat High Domed Almandine Garnet Carbuncle Brooch - Dated 1862 | MarzilliVintage | $600 |
| 2Ad | Vintage 18K Gold Crab Brooch, Coral & Diamond Nautical Pin | MSJewelers | $8365 |
| 3Ad | 18K Yellow Gold Lobster Brooch with Coral, Diamonds and Sapphires- VHK#207 | VermaHeirlooms | $2640 |
| 4Ad | Vintage Diamond and Demantoid Garnet Lizard Brooch of 14k Gold | TrademarkAntiques | $5470 |
| 5 | Vintage Chanel Gold-Tone Bow Brooch Crystal CC Dangle Statement Pin Jewelry | MaisonDeluxe99 | $139.5 |
| 6 | Vintage Blue White Delft Crab Enamel Brooch Pin, Crustacean Brooch Badge Gift | LovelyWhimsyArt | $17.6 |
| 7 | Vintage Green Enamel Dragonfly Brooch: Gold Plated Rhinestone Pin | BertyAndGertyVintage | $19.61 |
| 8 | Vintage Jewelry Beautifully Detailed Realistic Enamel Bee Pin Brooch | KellsVintageToys | $11.99 |
| 9 | Vintage Beautiful Signed Monet Gold Tone Pin Brooch | JanetsTrinkets | $18.99 |
| 10 | Vintage Gold Brooch, Loewe Style Crystal Floral Pin, Retro Luxury Jewelry, Elegant Rhinestone Statement Brooch, Gift for Women | DashByDecinaDesign | $112.5 |
Read from Etsy search on August 25, 2026. Positions marked Ad are paid placements.
Where the searches come from
Interest in "vintage brooch" is strongest in Wyoming, Oregon, Maine, Kansas, New Mexico. Useful for shipping estimates and for timing promotions to the right time zone.
Turn this into a listing
Take any phrase above and generate a full Etsy listing — title, description and all 13 tags — from it. Free, no card.
Questions
How competitive is "vintage brooch" on Etsy?
475,064 listings currently compete for "vintage brooch", which is high for Etsy. 50% of the first page is paid placement, so ranking organically means competing against sellers who are also buying the top slots.
When does "vintage brooch" sell best?
Demand peaks in February, averaged over the last five years, and bottoms out in October. Etsy needs a few weeks to index and rank a listing, so publishing four to six weeks before February catches the climb rather than the peak itself.
What do "vintage brooch" listings sell for?
The median price across 12 listings on page 1 is $282.25, with most between $19.45 and $1185. That is what buyers searching this phrase are already used to seeing.
Where do these numbers come from?
Demand and seasonality are measured with Google Trends for the US. Listing counts, pricing and ad share are read from Etsy's own search results. Nothing here is an estimated monthly search volume — Etsy does not publish search volume, and any figure claiming to be one is a guess.