Is it worth going after?
556,988 listings already target "vintage". That is a crowded phrase — a new shop is unlikely to reach page 1 on it directly, but the longer variants below are where the same buyers are reachable. Only 42% of the first page is paid, so most of it is won on relevance.
The shops holding page 1 have a median of 1,145 reviews. Established sellers hold this phrase, which matters more than the raw listing count: review history feeds Etsy's ranking, and a new listing cannot borrow it.
When "vintage" sells
Monthly average over the last five years, indexed 0–100. April is the high point and October the low. Etsy takes a few weeks to index and rank a new listing, so publish four to six weeks before April rather than during it.
What buyers search alongside it
Scored 0–100 relative to each other within this niche by Google Trends. Not monthly search volumes — nobody has those for Etsy.
| Phrase | Relative demand | Fits a tag |
|---|---|---|
| the vintage | 100/100 | ✓ |
| vintage store | 22/100 | ✓ |
| vintage air | 21/100 | ✓ |
| vintage art | 21/100 | ✓ |
| vintage clothing | 20/100 | ✓ |
| vintage story | 19/100 | ✓ |
| vintage market | 16/100 | ✓ |
| vintage shirts | 15/100 | ✓ |
| vintage lamp | 14/100 | ✓ |
| american vintage | 14/100 | ✓ |
| vintage house | 14/100 | ✓ |
| vintage camera | 14/100 | ✓ |
Etsy caps tags at 20 characters, which is why the longer phrases are marked.
Phrases growing fastest
Growth over the last five years, from Google Trends. A longer clock than the year-on-year figure above.
Who holds page 1
| # | Listing | Shop | Price |
|---|---|---|---|
| 1Ad | FIVE FOR ONE - Vintage Ring Surprise Mix Collection 5 Womens Rings Handmade Jewelry Antique or Estate Style Rings Women Birthstone Bulk | PVDVintageJewelry | $150 |
| 2 | Funny Gangster Cat Shirt, Meme Cats Graphic Tee, Vintage Cat Lover Shirt, Funny Cat Meme Tee, Edgy Cat Shirt, Cat Dad Gift, Cat Mom Shirt | CatDistributor | $14.05 |
| 3Ad | Vintage 1950s Indent Glass Christmas Ornaments, Shiny Retro Tree Decor | Grannysbox | $24.65 |
| 4Ad | Antique Old Mine Cut Diamond Cluster Ring 14k sz 7.25 | enversais | $1695 |
| 5Ad | Oval Vintage Lab Grown E , VVS2 Clarity IGI Certified Diamond Ring, Vintage Oval Ring with Floral Band, Unique Engagement Ring gift for her | ForeverForLove | $1250.09 |
| 6 | VINTAGE MATCHBOOKS, lots of 5, 10, or 20 | ThingsNStuffYouNeed | $4.5 |
| 7 | Salty Girl Tee: Women's Vintage Cotton Blend T-Shirt | Tokfun | $9 |
| 8 | Ceramic Cigarette Pack Ashtray, Vintage Cigarette Box Ashtray, Novelty Desktop Ashtray, Cool Smoking Accessories Gift for Smoker, 4 Styles | Herbabella | $13.99 |
| 9 | Vintage Dolly Parton Graphic Shirt, Western T-Shirt, Cowboy Country Music Tee, Music Fan Gift | 2brocustomshirtinc | $15.59 |
| 10 | Vintage Halloween Wall Art, Dog Halloween Poster, Halloween Decor, Halloween Parade Art, Nostalgic Storybook Print, Fall Decor | CosmicLuxeStore | $12.46 |
Read from Etsy search on August 25, 2026. Positions marked Ad are paid placements.
Where the searches come from
Interest in "vintage" is strongest in Wyoming, Oregon, Vermont, Oklahoma, Wisconsin. Useful for shipping estimates and for timing promotions to the right time zone.
Turn this into a listing
Take any phrase above and generate a full Etsy listing — title, description and all 13 tags — from it. Free, no card.
Questions
How competitive is "vintage" on Etsy?
556,988 listings currently compete for "vintage", which is high for Etsy. 42% of the first page is paid placement, so most of page 1 is still won organically.
When does "vintage" sell best?
Demand peaks in April, averaged over the last five years, and bottoms out in October. Etsy needs a few weeks to index and rank a listing, so publishing four to six weeks before April catches the climb rather than the peak itself.
What do "vintage" listings sell for?
The median price across 12 listings on page 1 is $17.8, with most between $13.61 and $210.23. That is what buyers searching this phrase are already used to seeing.
Where do these numbers come from?
Demand and seasonality are measured with Google Trends for the US. Listing counts, pricing and ad share are read from Etsy's own search results. Nothing here is an estimated monthly search volume — Etsy does not publish search volume, and any figure claiming to be one is a guess.