Is it worth going after?
222,298 listings already target "viking". That is a crowded phrase — a new shop is unlikely to reach page 1 on it directly, but the longer variants below are where the same buyers are reachable. 50% of the first page is bought rather than earned, so organic slots are scarcer than the listing count alone suggests.
When "viking" sells
Monthly average over the last five years, indexed 0–100. July is the high point and March the low. Etsy takes a few weeks to index and rank a new listing, so publish four to six weeks before July rather than during it.
What buyers search alongside it
Scored 0–100 relative to each other within this niche by Google Trends. Not monthly search volumes — nobody has those for Etsy.
| Phrase | Relative demand | Fits a tag |
|---|---|---|
| the viking | 100/100 | ✓ |
| viking cruises | 89/100 | ✓ |
| viking cruise | 58/100 | ✓ |
| vikings | 30/100 | ✓ |
| viking river cruises | 23/100 | ✓ |
| my viking | 20/100 | ✓ |
| viking game | 19/100 | ✓ |
| viking ship | 18/100 | ✓ |
| viking river cruise | 17/100 | ✓ |
| viking names | 16/100 | ✓ |
| viking range | 12/100 | ✓ |
| my viking journey | 10/100 | ✓ |
Etsy caps tags at 20 characters, which is why the longer phrases are marked.
Phrases growing fastest
Growth over the last five years, from Google Trends. A longer clock than the year-on-year figure above.
Who holds page 1
| # | Listing | Shop | Price |
|---|---|---|---|
| 1Ad | Hand Forged Functional Viking axe made with Carbon Steel, Gift for Men and Women with Personalized Wooden box, Wedding Groomsmen Proposal | VikingsValhalla | $109.02 |
| 2Ad | HandCarved Ox Horn Drinking Cups Norse-Inspired Carved Design | JewelsDesignerStudio | $18.04 |
| 3 | Hand Forged Viking Cutlery Set – High Carbon Steel Medieval Utensils Set with Leather Pouch | Forgevillah | $36.96 |
| 4Ad | Hand Forged Viking Pizza Axe, Rosewood Ash Handle, Leather Sheath | DreamSpinnersShop | $37.25 |
| 5Ad | Wooden Fenrir & Jormungandr Statues – Norse Mythology Pagan Figurines, Viking Altar Decor | WoodAndBladeStore | $50 |
| 6 | Viking Ship Trinket Tray, Norse Dragon Boat Coin Holder, Desk Organizer | VeriginStudio | $24.74 |
| 7 | Mens Viking Tunic Cotton Linen Shirt, Viking Renaissance Shirt, LARP Tunic Cosplay , Viking Inspired Shirt, Viking Cosplay Costume | BritCraftCreations | $23.9 |
| 8 | Men's Medieval Tunic Shirt, Renaissance Pirate Top, Viking LARP Costume, Ren Faire Outfit, Historical Cosplay Clothing | Thelordbyviking | $27.96 |
| 9 | Men's Medieval Tunic Shirt, Lace Up Viking Costume, Renaissance Faire Outfit, Pirate LARP Shirt, Halloween Clothing | WolfOakStudio | $23.99 |
| 10 | Handforged Carbon Steel Berserker Battle Axe: Double Edge Norse Executioner Axe, Medieval Cosplay Weapon, Husband Anniversary Gift for Men | RivendellBladeUSA | $112.5 |
Read from Etsy search on August 29, 2026. Positions marked Ad are paid placements.
Where the searches come from
Interest in "viking" is strongest in Minnesota, North Dakota, Alaska, Wyoming, Wisconsin. Useful for shipping estimates and for timing promotions to the right time zone.
Turn this into a listing
Take any phrase above and generate a full Etsy listing — title, description and all 13 tags — from it. Free, no card.
Questions
How competitive is "viking" on Etsy?
222,298 listings currently compete for "viking", which is high for Etsy. 50% of the first page is paid placement, so ranking organically means competing against sellers who are also buying the top slots.
When does "viking" sell best?
Demand peaks in July, averaged over the last five years, and bottoms out in March. Etsy needs a few weeks to index and rank a listing, so publishing four to six weeks before July catches the climb rather than the peak itself.
What do "viking" listings sell for?
The median price across 12 listings on page 1 is $36.08, with most between $24.55 and $54. That is what buyers searching this phrase are already used to seeing.
Where do these numbers come from?
Demand and seasonality are measured with Google Trends for the US. Listing counts, pricing and ad share are read from Etsy's own search results. Nothing here is an estimated monthly search volume — Etsy does not publish search volume, and any figure claiming to be one is a guess.