Is it worth going after?
6,713 listings already target "victorinox". That is a thin field by Etsy standards, which is where a new shop can realistically rank. Only 17% of the first page is paid, so most of it is won on relevance.
When "victorinox" sells
Monthly average over the last five years, indexed 0–100. December is the high point and September the low. Etsy takes a few weeks to index and rank a new listing, so publish four to six weeks before December rather than during it.
What buyers search alongside it
Scored 0–100 relative to each other within this niche by Google Trends. Not monthly search volumes — nobody has those for Etsy.
| Phrase | Relative demand | Fits a tag |
|---|---|---|
| victorinox knife | 100/100 | ✓ |
| swiss victorinox | 65/100 | ✓ |
| victorinox knives | 57/100 | ✓ |
| swiss army victorinox | 49/100 | 21 chars |
| victorinox watch | 34/100 | ✓ |
| victorinox swiss army knife | 24/100 | 27 chars |
| victorinox watches | 20/100 | ✓ |
| victorinox fibrox | 16/100 | ✓ |
| victorinox classic | 16/100 | ✓ |
| victorinox luggage | 14/100 | ✓ |
| victorinox knife set | 13/100 | ✓ |
| victorinox swiss army watch | 12/100 | 27 chars |
Etsy caps tags at 20 characters, which is why the longer phrases are marked.
Phrases growing fastest
Growth over the last five years, from Google Trends. A longer clock than the year-on-year figure above.
Who holds page 1
| # | Listing | Shop | Price |
|---|---|---|---|
| 1Ad | 91 mm & 84 mm sak modding jig,Swiss army knife sak mods,SAK fixture for assembly and disassembly of your pocket-knife,sak modding tool | EtchSphere | $46.86 |
| 2 | Precision screwdriver mod for Victorinox Swiss Army Knive (SAK) - Replaces toothpick - Fits all models | ToddParkerSwissMods | $19 |
| 3 | Victorinox 91 mm Plus Set Scales, Cover, Handles, Grips, Griffschalen, SAK | ForgeAndBoneCustom | $16.44 |
| 4 | Custom Black G10 Scales For Victorinox 91mm With Quattro Screwdriver | IronLeafCustom | $42.62 |
| 5Ad | Pocket Knife ‚MEMENTO MORI‘, Victorinox Spartan Knife, Brass Scales, 925 Sterling Silver Skull | HatmakerJM | $438.45 |
| 6 | Victorinox Corkscrew Pocket Clip | Visualplastik | $15 |
| 7 | Custom Screwdriver for Victorinox Swiss | JovtokHub | $20 |
| 8 | Swiss Bianco Exclusive Victorinox Pioneer X Alox Swiss Army Knife | SwissBiancoCanada | $98.17 |
| 9 | Victorinox Swiss Army 100 Meters-Black Dial Stainless Steel | LakefieldPanther | $89.95 |
| 10 | SCALES “+” 91 mm Victorinox PLUS Scales and Equipment (Quattro and Mini Screwdriver) | Messerspezi | $21.78 |
Read from Etsy search on August 27, 2026. Positions marked Ad are paid placements.
Where the searches come from
Interest in "victorinox" is strongest in Wyoming, Connecticut, Alaska, Washington, Maine. Useful for shipping estimates and for timing promotions to the right time zone.
Turn this into a listing
Take any phrase above and generate a full Etsy listing — title, description and all 13 tags — from it. Free, no card.
Questions
How competitive is "victorinox" on Etsy?
6,713 listings currently compete for "victorinox", which is low for Etsy. 17% of the first page is paid placement, so most of page 1 is still won organically.
When does "victorinox" sell best?
Demand peaks in December, averaged over the last five years, and bottoms out in September. Etsy needs a few weeks to index and rank a listing, so publishing four to six weeks before December catches the climb rather than the peak itself.
What do "victorinox" listings sell for?
The median price across 12 listings on page 1 is $26.52, with most between $18.36 and $57.63. That is what buyers searching this phrase are already used to seeing.
Where do these numbers come from?
Demand and seasonality are measured with Google Trends for the US. Listing counts, pricing and ad share are read from Etsy's own search results. Nothing here is an estimated monthly search volume — Etsy does not publish search volume, and any figure claiming to be one is a guess.