Is it worth going after?
9,431 listings already target "unicorn coloring book". That is a thin field by Etsy standards, which is where a new shop can realistically rank. Only 9% of the first page is paid, so most of it is won on relevance.
When "unicorn coloring book" sells
Monthly average over the last five years, indexed 0–100. December is the high point and October the low. Etsy takes a few weeks to index and rank a new listing, so publish four to six weeks before December rather than during it.
What buyers search alongside it
Scored 0–100 relative to each other within this niche by Google Trends. Not monthly search volumes — nobody has those for Etsy.
| Phrase | Relative demand | Fits a tag |
|---|---|---|
| unicorn coloring books | 100/100 | 22 chars |
Etsy caps tags at 20 characters, which is why the longer phrases are marked.
Who holds page 1
| # | Listing | Shop | Price |
|---|---|---|---|
| 1 | 100 Unicorn Coloring Pages | Kawaii Kids Activity | Printable PDF (Instant Download) | KawaiColoringPages | $1.14 |
| 2 | Girls Personalized Unicorn Coloring Book, Custom Kids Coloring Books With Name, Stocking Stuffers, Party Favor gift, Childrens name Books | BlueStarsStudios | $15.95 |
| 3 | 50 Kawaii Unicorn Coloring Pages. 50 Unicorn Coloring Pages Kawaii – Printable PDF Download – Cute Unicorn Coloring Book for Kids | PlayAndColor | $1.94 |
| 4 | Unicorn Coloring Pages Printable Cute Kids Coloring Book, Kawaii Unicorn Printable, Easy Coloring Sheets (Us Letter, A4 & A5) | SunnyDayPlans | $1.7 |
| 5 | 30 Unicorn Coloring Pages, Printable Coloring Pages, Unicorns Coloring Book, Kids Coloring Book, Unicorn Birthday, Unicorn Theme Party | BearKidsPrints | $2.99 |
| 6 | Unicorn Coloring Pages Bundle: Rainbow Castle, Unicorn Party (PDF) | PrintablePaperPlane | $2.25 |
| 7 | 250+ Unicorn Coloring Pages Unicorn Coloring Pages For Kids, Printable Coloring Pages Unicorn Sheets unicorn coloring unicorn printable | TemplateMountain | $0.6 |
| 8 | Personalized Unicorn Coloring Book – 52 Pages, Custom Name Gift | MunchkinLaneShop | $14.38 |
| 9Ad | Popstar Unicorn Mini Coloring Book: 50 Pages Travel Size | thecoloringcritter | $7.5 |
| 10 | Personalized Unicorn Coloring Book for Kids, Free Crayons, Custom Name Coloring Book, Unicorn Gift, Magical Screen-Free Activity | photostosketches | $5.5 |
Read from Etsy search on August 28, 2026. Positions marked Ad are paid placements.
Where the searches come from
Interest in "unicorn coloring book" is strongest in Wyoming, Montana. Useful for shipping estimates and for timing promotions to the right time zone.
Turn this into a listing
Take any phrase above and generate a full Etsy listing — title, description and all 13 tags — from it. Free, no card.
Questions
How competitive is "unicorn coloring book" on Etsy?
9,431 listings currently compete for "unicorn coloring book", which is low for Etsy. 9% of the first page is paid placement, so most of page 1 is still won organically.
When does "unicorn coloring book" sell best?
Demand peaks in December, averaged over the last five years, and bottoms out in October. Etsy needs a few weeks to index and rank a listing, so publishing four to six weeks before December catches the climb rather than the peak itself.
What do "unicorn coloring book" listings sell for?
The median price across 11 listings on page 1 is $2.25, with most between $1.82 and $6.5. That is what buyers searching this phrase are already used to seeing.
Where do these numbers come from?
Demand and seasonality are measured with Google Trends for the US. Listing counts, pricing and ad share are read from Etsy's own search results. Nothing here is an estimated monthly search volume — Etsy does not publish search volume, and any figure claiming to be one is a guess.