Is it worth going after?
1,904,823 listings already target "tags". That is a crowded phrase — a new shop is unlikely to reach page 1 on it directly, but the longer variants below are where the same buyers are reachable. 50% of the first page is bought rather than earned, so organic slots are scarcer than the listing count alone suggests.
The shops holding page 1 have a median of 6,750 reviews. Established sellers hold this phrase, which matters more than the raw listing count: review history feeds Etsy's ranking, and a new listing cannot borrow it.
When "tags" sells
Monthly average over the last five years, indexed 0–100. June is the high point and September the low. Etsy takes a few weeks to index and rank a new listing, so publish four to six weeks before June rather than during it.
What buyers search alongside it
Scored 0–100 relative to each other within this niche by Google Trends. Not monthly search volumes — nobody has those for Etsy.
| Phrase | Relative demand | Fits a tag |
|---|---|---|
| skin tags | 100/100 | ✓ |
| car tags | 51/100 | ✓ |
| name tags | 48/100 | ✓ |
| dog tags | 45/100 | ✓ |
| air tags | 38/100 | ✓ |
| luggage tags | 25/100 | ✓ |
| renew tags | 25/100 | ✓ |
| apple tags | 19/100 | ✓ |
| custom tags | 18/100 | ✓ |
| dmv tags | 18/100 | ✓ |
| tags for car | 17/100 | ✓ |
| gift tags | 16/100 | ✓ |
Etsy caps tags at 20 characters, which is why the longer phrases are marked.
Phrases growing fastest
Growth over the last five years, from Google Trends. A longer clock than the year-on-year figure above.
Who holds page 1
| # | Listing | Shop | Price |
|---|---|---|---|
| 1Ad | Made by Tags, For Handmade, Crochet & Knitting with Rivets - Large (2.85x0.95 in) | CutpieStudio | $12.33 |
| 2Ad | Custom Clothing Labels, Personalized Sewing Tags with Your Design, Logo, or Text. 100% Organic Cotton, Formatted to Fold and Sew In | ChicLabels | $12 |
| 3Ad | Round Hang Tag, Custom Tag, Clothing label, Custom Circle Tag | OrangeValentine | $37 |
| 4Ad | Silicone Pet Tag, Silent ID Tag for Dogs, Silent Pet Tag for Cats, Slide On Personalized Pet ID Tag with Custom Engraving Dog Tag, No Noise | LuckyTags | $4.25 |
| 5 | Custom Engraved Stainless Steel Clothing Tags,Bag Labels for Knits Crochet Hats,Metal Labels for Knits and Crochet,Laser Engraved Metal Tag | Worldpeaceloveshop | $8.59 |
| 6 | Hang Tags | Set of 140 1.5 x 0.5" Rounded Rectangle | Custom Tags | Jewelry Tags | Favor Tags | Personalized Hang Tags | SH2026-01 | SaddleHillStudios | $14.5 |
| 7 | custom tags with your words or logo, personalized wedding favor tag, gift tag, luggage tag, logo tag, product tag, favor tags (T-33) | CustomStickerAndTag | $18.95 |
| 8 | Printed Small Business Hang Tags, Custom Clothing Tags, Brand Labels, Product Tag, Boutique Tag for Clothing, Small Business Hanging Tags | SignPrintStudio | $11 |
| 9 | 20X70mm,Cotton Twill webbing,Flat or Folded Labels,tags for knitted things,Custom,Personalizada,handmade label,sew accessori | PacificlabelStore | $17.31 |
| 10 | Fabric Sew-On name label , Organic Natural Cotton label, personalized, custom name - Pre Cut , 13mm x 50mm | HEYLABEL | $14 |
Read from Etsy search on August 22, 2026. Positions marked Ad are paid placements.
Where the searches come from
Interest in "tags" is strongest in Wyoming, Kansas, Arkansas, Iowa, Maryland. Useful for shipping estimates and for timing promotions to the right time zone.
Turn this into a listing
Take any phrase above and generate a full Etsy listing — title, description and all 13 tags — from it. Free, no card.
Questions
How competitive is "tags" on Etsy?
1,904,823 listings currently compete for "tags", which is high for Etsy. 50% of the first page is paid placement, so ranking organically means competing against sellers who are also buying the top slots.
When does "tags" sell best?
Demand peaks in June, averaged over the last five years, and bottoms out in September. Etsy needs a few weeks to index and rank a listing, so publishing four to six weeks before June catches the climb rather than the peak itself.
What do "tags" listings sell for?
The median price across 12 listings on page 1 is $12.17, with most between $8.89 and $15.2. That is what buyers searching this phrase are already used to seeing.
Where do these numbers come from?
Demand and seasonality are measured with Google Trends for the US. Listing counts, pricing and ad share are read from Etsy's own search results. Nothing here is an estimated monthly search volume — Etsy does not publish search volume, and any figure claiming to be one is a guess.