Is it worth going after?
641,827 listings already target "summer fashion". That is a crowded phrase — a new shop is unlikely to reach page 1 on it directly, but the longer variants below are where the same buyers are reachable. 50% of the first page is bought rather than earned, so organic slots are scarcer than the listing count alone suggests.
When "summer fashion" sells
Monthly average over the last five years, indexed 0–100. May is the high point and November the low. Etsy takes a few weeks to index and rank a new listing, so publish four to six weeks before May rather than during it.
What buyers search alongside it
Scored 0–100 relative to each other within this niche by Google Trends. Not monthly search volumes — nobody has those for Etsy.
| Phrase | Relative demand | Fits a tag |
|---|---|---|
| summer fashion trends | 100/100 | 21 chars |
| summer fashion women | 93/100 | ✓ |
| summer fashion 2025 | 89/100 | ✓ |
| summer dress | 76/100 | ✓ |
| fashion nova | 75/100 | ✓ |
| mens fashion | 70/100 | ✓ |
| 2022 summer fashion | 67/100 | ✓ |
| men summer fashion | 59/100 | ✓ |
| men's summer fashion | 56/100 | ✓ |
| summer dresses | 49/100 | ✓ |
| womens summer fashion | 33/100 | 21 chars |
| summer fashion for men | 25/100 | 22 chars |
Etsy caps tags at 20 characters, which is why the longer phrases are marked.
Phrases growing fastest
Growth over the last five years, from Google Trends. A longer clock than the year-on-year figure above.
Who holds page 1
| # | Listing | Shop | Price |
|---|---|---|---|
| 1Ad | Floral Quilted Jackets Cotton green Bohemian Style Fall Winter Jacket Coat vintage Boho wedding Reversible kantha Jacket for Women patchwork | Shilpcrafts | $26.99 |
| 2Ad | Sale - Linen - The Maybe Wrap, with Pockets | maybecollection | $52.5 |
| 3 | Rock Star Cat Shirt, Vintage Kitten Y2K TShirt, Rock and Roll Cat Shirt, Electric Guitar Kitty Tee, Cat Grunge Punk Music Lover Gift for Him | CitrusTeeShop | $16.68 |
| 4Ad | Boho Morning robe, Organic Cotton Spa Robe, Bridal Robe, Evil eye Bathrobe, Bohemian KImono, Music Festival Kimono, Bridesmaid Robe, Gift | Vleyn | $27 |
| 5Ad | Long sleeve Embroidered kimono | PRESTIGETRENDS | $31.85 |
| 6 | Handmade Cotton Linen Camisole Jumpsuit – Breathable Natural Fabric – With Pockets – Vintage Clasps | SlowStitchHomeDesign | $59.97 |
| 7 | Goddess Dress, Boho Maxi Wedding Guest Gown, Raw Cotton Muslin, Ethereal Sacred Wear,Vacation | AthenaByArt | $129.5 |
| 8 | Handwoven Organic Cotton Sleeveless Top: Colorful Checkered Design, Natural Dyes | SunbirdOrganic | $44.48 |
| 9 | Chic Fringed Embroidered Vest | Boho Tassel Trim Top | Lace Up Sleeveless Shawl Vest | Vintage Embroidered Tank | Statement Summer Top | RebelThreadsGo | $56.78 |
| 10 | Personalized Paracord Necklace with Custom Gold Bubble Letter Initial and Enamel Heart - Quality Trendy Summer Accessory - Cord Jewelry | CieloBloom | $29.99 |
Read from Etsy search on August 28, 2026. Positions marked Ad are paid placements.
Where the searches come from
Interest in "summer fashion" is strongest in Wyoming, District of Columbia, New York, New Jersey, Kansas. Useful for shipping estimates and for timing promotions to the right time zone.
Turn this into a listing
Take any phrase above and generate a full Etsy listing — title, description and all 13 tags — from it. Free, no card.
Questions
How competitive is "summer fashion" on Etsy?
641,827 listings currently compete for "summer fashion", which is high for Etsy. 50% of the first page is paid placement, so ranking organically means competing against sellers who are also buying the top slots.
When does "summer fashion" sell best?
Demand peaks in May, averaged over the last five years, and bottoms out in November. Etsy needs a few weeks to index and rank a listing, so publishing four to six weeks before May catches the climb rather than the peak itself.
What do "summer fashion" listings sell for?
The median price across 12 listings on page 1 is $34.28, with most between $29.24 and $53.57. That is what buyers searching this phrase are already used to seeing.
Where do these numbers come from?
Demand and seasonality are measured with Google Trends for the US. Listing counts, pricing and ad share are read from Etsy's own search results. Nothing here is an estimated monthly search volume — Etsy does not publish search volume, and any figure claiming to be one is a guess.