Is it worth going after?
337,321 listings already target "social media templates". That is a crowded phrase — a new shop is unlikely to reach page 1 on it directly, but the longer variants below are where the same buyers are reachable. Only 8% of the first page is paid, so most of it is won on relevance.
When "social media templates" sells
Monthly average over the last five years, indexed 0–100. April is the high point and October the low. Etsy takes a few weeks to index and rank a new listing, so publish four to six weeks before April rather than during it.
What buyers search alongside it
Scored 0–100 relative to each other within this niche by Google Trends. Not monthly search volumes — nobody has those for Etsy.
| Phrase | Relative demand | Fits a tag |
|---|---|---|
| free social media templates | 100/100 | 27 chars |
| social media marketing templates | 55/100 | 32 chars |
| instagram templates | 54/100 | ✓ |
| social media website templates | 30/100 | 30 chars |
| real estate social media templates | 25/100 | 34 chars |
| adobe express | 6/100 | ✓ |
Etsy caps tags at 20 characters, which is why the longer phrases are marked.
Phrases growing fastest
Growth over the last five years, from Google Trends. A longer clock than the year-on-year figure above.
Who holds page 1
| # | Listing | Shop | Price |
|---|---|---|---|
| 1Ad | Girly Instagram Template Bundle, Content Creator Kit, Personal Branding Templates, Viral Instagram Post, Pink IG Stories, Carousel Templates | GridGirlsCreative | $46.09 |
| 2 | Trendy Carousel and Post Templates Instagram | UGC Content Creator Coach SMM Small Business bundle | Viral Posts Carousels Reel covers | VivianaxStudio | $7.8 |
| 3 | Modern Aesthetic Coaching Instagram Templates, Social Media Agency Kit, IG Carousel Posts, SMM Viral, Coach Influencer, Content Creator Pack | SocialBirdStudioCo | $4.5 |
| 4 | Modern B2B Marketing Social Media Post + Story Templates | LinkedIn & Instagram Templates for Business | Canva Editable | Branding Pack | ShapeStud | $10.2 |
| 5 | Trending Instagram Headline Typography Canva Templates, Engaging Post Templates for Content Creators, Influencers, UGC & Personal Brands | TheSocialFriend | $6.05 |
| 6 | Instagram Post Templates | Social Media Manager Templates | Instagram Engagement | Digital Marketing Posts | Branding Kit | ShopRShop | $3.52 |
| 7 | Viral iOS Core Instagram Templates, Canva Social Media Kit, Carousel Posts, Reels and Stories, Ugc Content Creators | sinyoradigitalstudio | $12.5 |
| 8 | Social Media Planner Spreadsheet Monthly Content Calendar Influencer Template TikTok Instagram Youtube Facebook Pinterest Post Google Sheets | ExclusiveDesignLab | $3.99 |
| 9 | Instagram Templates Bundle for Content Creators SMM Coach Influencer UGC Social Media Agency Kit | ContentEditStudio | $7.55 |
| 10 | Social Media Manager Instagram Templates Bundle | Marketing Content Kit | Canva Editable Instagram Posts | EasyMadeLab | $3.72 |
Read from Etsy search on August 28, 2026. Positions marked Ad are paid placements.
Where the searches come from
Interest in "social media templates" is strongest in Wyoming, District of Columbia, Kansas, Utah, Hawaii. Useful for shipping estimates and for timing promotions to the right time zone.
Turn this into a listing
Take any phrase above and generate a full Etsy listing — title, description and all 13 tags — from it. Free, no card.
Questions
How competitive is "social media templates" on Etsy?
337,321 listings currently compete for "social media templates", which is high for Etsy. 8% of the first page is paid placement, so most of page 1 is still won organically.
When does "social media templates" sell best?
Demand peaks in April, averaged over the last five years, and bottoms out in October. Etsy needs a few weeks to index and rank a listing, so publishing four to six weeks before April catches the climb rather than the peak itself.
What do "social media templates" listings sell for?
The median price across 12 listings on page 1 is $6.8, with most between $3.92 and $10.77. That is what buyers searching this phrase are already used to seeing.
Where do these numbers come from?
Demand and seasonality are measured with Google Trends for the US. Listing counts, pricing and ad share are read from Etsy's own search results. Nothing here is an estimated monthly search volume — Etsy does not publish search volume, and any figure claiming to be one is a guess.