Is it worth going after?
426,083 listings already target "scented candle". That is a crowded phrase — a new shop is unlikely to reach page 1 on it directly, but the longer variants below are where the same buyers are reachable. 55% of the first page is bought rather than earned, so organic slots are scarcer than the listing count alone suggests.
The shops holding page 1 have a median of 6,000 reviews. Established sellers hold this phrase, which matters more than the raw listing count: review history feeds Etsy's ranking, and a new listing cannot borrow it.
What buyers search alongside it
Scored 0–100 relative to each other within this niche by Google Trends. Not monthly search volumes — nobody has those for Etsy.
| Phrase | Relative demand | Fits a tag |
|---|---|---|
| candles | 100/100 | ✓ |
| scented candles | 97/100 | ✓ |
| scented candle set | 37/100 | ✓ |
| candle wax | 35/100 | ✓ |
| scented candle wax | 35/100 | ✓ |
| best scented candle | 35/100 | ✓ |
| yankee candle | 21/100 | ✓ |
| vanilla scented candle | 15/100 | 22 chars |
| apple scented candle | 14/100 | ✓ |
| best scented candles | 13/100 | ✓ |
| leather scented candle | 13/100 | 22 chars |
| coffee scented candle | 12/100 | 21 chars |
Etsy caps tags at 20 characters, which is why the longer phrases are marked.
Phrases growing fastest
Growth over the last five years, from Google Trends. A longer clock than the year-on-year figure above.
Who holds page 1
| # | Listing | Shop | Price |
|---|---|---|---|
| 1Ad | Essential Oil Beeswax Candles: Non-Toxic & Clean-Burning, Hand-Poured on Cape Cod, MA | AireCandleCo | $25 |
| 2Ad | 100% Soy Candles | 906CandleCo | $10.5 |
| 3Ad | Fall Soy Candle | Cozy Autumn Scents Pumpkin, Apple & Bourbon | Non-Toxic Handmade Gift for Her or Host | VivaWorkshop | $12.9 |
| 4 | 100% Pure Soy Candle | Hand Poured Clean Burning Candle | Non Toxic Home Fragrance | Strong Scented Handmade Gift | TheDancingWick | $7.04 |
| 5Ad | Anointed Zodiac Personalized Candle | JulissaManifestation | $35 |
| 6 | Large Soy Wax Candle In Tin, Mahogany Harmony, Vanilla Lavender, Blueberry Cobbler, Aesthetic, Gift For Her, Clean Burning Candle | TheThriftyWick | $11.65 |
| 7 | Soy Wax Candle: Essential Oils, Aromatherapy, Non-Toxic Burn, 6oz, Over 60 Scents | Awakenedaroma | $12.99 |
| 8 | Dessert Candle Collection - Salted Caramel Pretzel/Hot Fudge Brownie/Vanilla Waffle Cone/ Strawberry Shortcake and more! | PhasesbyM3 | $20 |
| 9 | Soy Candles in over 40 fragrances | CandlesFromHeaven | $12.79 |
| 10Ad | Red Barn Aromatherapy Candles | 100% Soy Wax & Essential Oil Infused | Pet Safe + Odor Eliminating | Scented Candle Gifts for Men and Women | RedBarnCandlesCo | $12.99 |
Read from Etsy search on August 29, 2026. Positions marked Ad are paid placements.
Where the searches come from
Interest in "scented candle" is strongest in Wyoming, New York, District of Columbia, Delaware, Connecticut. Useful for shipping estimates and for timing promotions to the right time zone.
Turn this into a listing
Take any phrase above and generate a full Etsy listing — title, description and all 13 tags — from it. Free, no card.
Questions
How competitive is "scented candle" on Etsy?
426,083 listings currently compete for "scented candle", which is high for Etsy. 55% of the first page is paid placement, so ranking organically means competing against sellers who are also buying the top slots.
Is "scented candle" seasonal?
Google Trends does not show a consistent seasonal pattern for "scented candle" over the last five years, so it can be listed year-round without timing the launch.
What do "scented candle" listings sell for?
The median price across 11 listings on page 1 is $12.9, with most between $11.08 and $16.5. That is what buyers searching this phrase are already used to seeing.
Where do these numbers come from?
Demand and seasonality are measured with Google Trends for the US. Listing counts, pricing and ad share are read from Etsy's own search results. Nothing here is an estimated monthly search volume — Etsy does not publish search volume, and any figure claiming to be one is a guess.