Is it worth going after?
308,941 listings already target "retirement gift". That is a crowded phrase — a new shop is unlikely to reach page 1 on it directly, but the longer variants below are where the same buyers are reachable. 50% of the first page is bought rather than earned, so organic slots are scarcer than the listing count alone suggests.
The shops holding page 1 have a median of 5,850 reviews. Established sellers hold this phrase, which matters more than the raw listing count: review history feeds Etsy's ranking, and a new listing cannot borrow it.
When "retirement gift" sells
Monthly average over the last five years, indexed 0–100. May is the high point and October the low. Etsy takes a few weeks to index and rank a new listing, so publish four to six weeks before May rather than during it.
What buyers search alongside it
Scored 0–100 relative to each other within this niche by Google Trends. Not monthly search volumes — nobody has those for Etsy.
| Phrase | Relative demand | Fits a tag |
|---|---|---|
| gift for retirement | 100/100 | ✓ |
| retirement gift ideas | 39/100 | 21 chars |
| gift ideas for retirement | 22/100 | 25 chars |
| retirement gifts | 21/100 | ✓ |
| best retirement gift | 16/100 | ✓ |
| gifts for retirement | 15/100 | ✓ |
| retirement card | 12/100 | ✓ |
| best gift for retirement | 12/100 | 24 chars |
| retirement gift for women | 10/100 | 25 chars |
| retirement party gift | 8/100 | 21 chars |
| gift for retirement men | 8/100 | 23 chars |
| gift tax | 8/100 | ✓ |
Etsy caps tags at 20 characters, which is why the longer phrases are marked.
Phrases growing fastest
Growth over the last five years, from Google Trends. A longer clock than the year-on-year figure above.
Who holds page 1
| # | Listing | Shop | Price |
|---|---|---|---|
| 1Ad | Retirement Gift, Personalized Cutting Board, Happy Retirement Gift, Farewell Gift for Coworker, Appreciation Gift, Custom Charcuterie Boards | BamboraGifts | $19.97 |
| 2Ad | Personalized Signature Framed Retirement & Farewell Gift For Coworker, Boss Leaving, Moving, Custom Guestbook Painting Portrait Of Office | CasaBellaPortraits | $49.95 |
| 3Ad | Retirement Gift, Custom Charcuterie Board, Personalized Gifts, Thank You Gift, Unique Retirement Gift, Corporate Gifts, Housewarming Gift | SicilianElegance | $21.27 |
| 4Ad | Happy Retirement Personalized Cutting Board, Engraved Retired Custom Charcuterie , Corporate Farewell, Appreciation, Goodbye Gift #704 | StragaCuttingBoards | $25 |
| 5 | Stained Glass Retirement Suncatcher Personalized Floral Retirement Window Decor, Colleague Retirement Keepsake, Retired Coworker | TheHeavenBlue | $25.59 |
| 6 | Custom Retirement Gift Smells Like It's Not Your Problem Anymore, Personalized Retirement Gift, Gift for Co-Worker, Gift for Retirement | GlowTopGifts | $10.31 |
| 7 | Personalized Retirement Coffee Mug, Custom Retirement Gift For Boss Co Worker, Officially Retired Cup For Her, Employee Appreciation Gift | FallingLoveGifts | $13.19 |
| 8 | Custom Fucking Quitter, Custom Retirement Gift, Funny Retirement Gift, Retirement Gift for a Man, Retirement Gifts for Woman, Retirement Mug | BushelOfLove | $13.99 |
| 9 | Tree of Life Retired Glass Suncatcher, Personalized Retirement Gift 2026, Farewell Gift for Teacher, Nurse, Coworker, Retirement Keepsake | DomostoreCrafts | $21.49 |
| 10 | Personalized New Chapter Journal Set, Custom Name Floral Notebook with Pen, Graduation Gift, Retirement Gift for Women, Coworker Farewell | JustBecauseSpecial | $15.79 |
Read from Etsy search on August 24, 2026. Positions marked Ad are paid placements.
Where the searches come from
Interest in "retirement gift" is strongest in Wyoming, North Dakota, Ohio, New Hampshire, South Dakota. Useful for shipping estimates and for timing promotions to the right time zone.
Turn this into a listing
Take any phrase above and generate a full Etsy listing — title, description and all 13 tags — from it. Free, no card.
Questions
How competitive is "retirement gift" on Etsy?
308,941 listings currently compete for "retirement gift", which is high for Etsy. 50% of the first page is paid placement, so ranking organically means competing against sellers who are also buying the top slots.
When does "retirement gift" sell best?
Demand peaks in May, averaged over the last five years, and bottoms out in October. Etsy needs a few weeks to index and rank a listing, so publishing four to six weeks before May catches the climb rather than the peak itself.
What do "retirement gift" listings sell for?
The median price across 12 listings on page 1 is $20.62, with most between $13.88 and $25.15. That is what buyers searching this phrase are already used to seeing.
Where do these numbers come from?
Demand and seasonality are measured with Google Trends for the US. Listing counts, pricing and ad share are read from Etsy's own search results. Nothing here is an estimated monthly search volume — Etsy does not publish search volume, and any figure claiming to be one is a guess.