Is it worth going after?
1,186,548 listings already target "printable planner". That is a crowded phrase — a new shop is unlikely to reach page 1 on it directly, but the longer variants below are where the same buyers are reachable. Only 33% of the first page is paid, so most of it is won on relevance.
The shops holding page 1 have a median of 5,800 reviews. Established sellers hold this phrase, which matters more than the raw listing count: review history feeds Etsy's ranking, and a new listing cannot borrow it.
When "printable planner" sells
Monthly average over the last five years, indexed 0–100. January is the high point and March the low. Etsy takes a few weeks to index and rank a new listing, so publish four to six weeks before January rather than during it.
What buyers search alongside it
Scored 0–100 relative to each other within this niche by Google Trends. Not monthly search volumes — nobody has those for Etsy.
| Phrase | Relative demand | Fits a tag |
|---|---|---|
| free printable planner | 100/100 | 22 chars |
| weekly printable planner | 71/100 | 24 chars |
| weekly planner | 70/100 | ✓ |
| calendar | 44/100 | ✓ |
| printable calendar | 43/100 | ✓ |
| daily planner printable | 33/100 | 23 chars |
| daily planner | 33/100 | ✓ |
| monthly planner | 26/100 | ✓ |
| monthly planner printable | 25/100 | 25 chars |
| free printable planner pdf | 22/100 | 26 chars |
| meal planner printable | 21/100 | 22 chars |
| meal planner | 20/100 | ✓ |
Etsy caps tags at 20 characters, which is why the longer phrases are marked.
Phrases growing fastest
Growth over the last five years, from Google Trends. A longer clock than the year-on-year figure above.
Who holds page 1
| # | Listing | Shop | Price |
|---|---|---|---|
| 1Ad | PRINTABLE DAILY PLANNER: Undated Schedule Template, To Do List, Goodnotes Insert Lined Unlined pdf | UnconventionalJ | $2.95 |
| 2Ad | Printable Daily Planner, To-do list template, Goodnotes PDF insert, Tiny Puppet, calendar, Bullet Journal Printable, A5 and Letter size | Plansocute | $2.62 |
| 3Ad | Cute Gothic Planner 2027 | 150+ Weekly Planner Digital Pages | EmberRelicsDesign | $3.41 |
| 4Ad | 1000+ Happy Planner Templates, Printable and Digital, HP Inserts & Covers 2026-2027 | EvoPrintables | $11.94 |
| 5 | Printable Planner Bundle, Daily Productivity, Finance, Fitness Planner, Weekly, Life Planner, A5 inserts, Half, A4, Letter, Mom, PDF | MindfulHustlePlan | $8.39 |
| 6 | All-in-One Digital Planner 2026, 2027, 2028 Digital Planner, Digital Journal, Digital Goodnotes Template, Weekly, Daily Planner, Notability | phenixdigital | $0.99 |
| 7 | Colorful ADHD Daily Planner for Neurodivergent Adults - Productivity Planner & To do list, focus, brain dump, cleaning (Rainbow) | A5 Spiral | TemplatablesShop | $17.07 |
| 8 | Planner Essentials: Daily, Weekly, Monthly Printable (US Letter) (Digital Download) | EverythingPrintable1 | $2.5 |
| 9 | large kraft monthly spiral planner | pages between months | start any month | lettercdesign | $30.75 |
| 10 | Printable Daily Weekly Monthly Planner Set (US Letter, Classic HP) (PDF) | EverythingPrintable1 | $1 |
Read from Etsy search on August 24, 2026. Positions marked Ad are paid placements.
Where the searches come from
Interest in "printable planner" is strongest in Wyoming, North Dakota, Mississippi, Arkansas, Montana. Useful for shipping estimates and for timing promotions to the right time zone.
Turn this into a listing
Take any phrase above and generate a full Etsy listing — title, description and all 13 tags — from it. Free, no card.
Questions
How competitive is "printable planner" on Etsy?
1,186,548 listings currently compete for "printable planner", which is high for Etsy. 33% of the first page is paid placement, so most of page 1 is still won organically.
When does "printable planner" sell best?
Demand peaks in January, averaged over the last five years, and bottoms out in March. Etsy needs a few weeks to index and rank a listing, so publishing four to six weeks before January catches the climb rather than the peak itself.
What do "printable planner" listings sell for?
The median price across 12 listings on page 1 is $3.18, with most between $2.13 and $9.35. That is what buyers searching this phrase are already used to seeing.
Where do these numbers come from?
Demand and seasonality are measured with Google Trends for the US. Listing counts, pricing and ad share are read from Etsy's own search results. Nothing here is an estimated monthly search volume — Etsy does not publish search volume, and any figure claiming to be one is a guess.