Is it worth going after?
445,850 listings already target "pink hat". That is a crowded phrase — a new shop is unlikely to reach page 1 on it directly, but the longer variants below are where the same buyers are reachable. Only 33% of the first page is paid, so most of it is won on relevance.
The shops holding page 1 have a median of 4,700 reviews. Established sellers hold this phrase, which matters more than the raw listing count: review history feeds Etsy's ranking, and a new listing cannot borrow it.
When "pink hat" sells
Monthly average over the last five years, indexed 0–100. April is the high point and January the low. Etsy takes a few weeks to index and rank a new listing, so publish four to six weeks before April rather than during it.
What buyers search alongside it
Scored 0–100 relative to each other within this niche by Google Trends. Not monthly search volumes — nobody has those for Etsy.
| Phrase | Relative demand | Fits a tag |
|---|---|---|
| pink hats | 100/100 | ✓ |
| hot pink hat | 86/100 | ✓ |
| light pink hat | 81/100 | ✓ |
| pink hat men | 51/100 | ✓ |
| pink hat near me | 44/100 | ✓ |
| bass pro shop pink hat | 13/100 | 22 chars |
Etsy caps tags at 20 characters, which is why the longer phrases are marked.
Phrases growing fastest
Growth over the last five years, from Google Trends. A longer clock than the year-on-year figure above.
Who holds page 1
| # | Listing | Shop | Price |
|---|---|---|---|
| 1Ad | Blush Pink Flower Fascinator Hatinator,Wedding Hair Accessory for Races,Tea & Garden Party | MoonlitReine | $77.35 |
| 2Ad | Pink Fleece Bunny Hat, Halloween Costume | StitchloreClothing | $41.25 |
| 3Ad | Custom Text Embroidered Hat, Your Text Here, Cool Quote Cap, Vintage Baseball Hat, Custom Trucker Hat, Personalized Gift, Custom Dad Cap | ThreadHavenUSco | $11.85 |
| 4Ad | Personalized Queen Festival Hat, Custom Rhinestone Captain Hat, Pink Sequin Festival Cap, Rave Hat, Birthday Queen Hat | SistersGShop | $90 |
| 5 | Custom Embroidered Hat | Personalized Dad Hat Baseball Cap | Custom Text Embroidery Mama Hat |Cute Two Tone Pink Bridesmaid Bachelorette Hat | TresTrinketz | $7.54 |
| 6 | Custom Embroidered Light Pink Baseball Cap, Personalized Text | EMBROGOBRAND | $19.25 |
| 7 | Custom Embroidered Pink Baseball Hat Personalized Initial Cap, 90s Style 25090302 | tinyhandBabyblanket | $5.99 |
| 8 | Summer Hats Women, Sun Hat Extra Wide Brim Bucket Hat Solid Pattern Fisherman Foldable Hat Safari Outdoor Beach Vacation, Gift for Her Pink | BestByAnny | $30.75 |
| 9 | Pink & White Trucker Hat, Embroidered Mesh Baseball Cap, Vintage Floral Snap-back Hat, Cute Street-wear Cap, | SoftHueDesgins | $48.75 |
| 10 | Cotton Dad Hat: Soft Unstructured Crown, Adjustable Buckle Back Baseball Cap | WEARYOUCreations | $13.3 |
Read from Etsy search on August 26, 2026. Positions marked Ad are paid placements.
Where the searches come from
Interest in "pink hat" is strongest in Wyoming, Alabama, Louisiana, Illinois, Georgia. Useful for shipping estimates and for timing promotions to the right time zone.
Turn this into a listing
Take any phrase above and generate a full Etsy listing — title, description and all 13 tags — from it. Free, no card.
Questions
How competitive is "pink hat" on Etsy?
445,850 listings currently compete for "pink hat", which is high for Etsy. 33% of the first page is paid placement, so most of page 1 is still won organically.
When does "pink hat" sell best?
Demand peaks in April, averaged over the last five years, and bottoms out in January. Etsy needs a few weeks to index and rank a listing, so publishing four to six weeks before April catches the climb rather than the peak itself.
What do "pink hat" listings sell for?
The median price across 12 listings on page 1 is $25.01, with most between $12.94 and $43.13. That is what buyers searching this phrase are already used to seeing.
Where do these numbers come from?
Demand and seasonality are measured with Google Trends for the US. Listing counts, pricing and ad share are read from Etsy's own search results. Nothing here is an estimated monthly search volume — Etsy does not publish search volume, and any figure claiming to be one is a guess.