Is it worth going after?
108,546 listings already target "personalized mom necklace". That is a crowded phrase — a new shop is unlikely to reach page 1 on it directly, but the longer variants below are where the same buyers are reachable. 50% of the first page is bought rather than earned, so organic slots are scarcer than the listing count alone suggests.
The shops holding page 1 have a median of 33,000 reviews. Established sellers hold this phrase, which matters more than the raw listing count: review history feeds Etsy's ranking, and a new listing cannot borrow it.
When "personalized mom necklace" sells
Monthly average over the last five years, indexed 0–100. April is the high point and August the low. Etsy takes a few weeks to index and rank a new listing, so publish four to six weeks before April rather than during it.
What buyers search alongside it
Scored 0–100 relative to each other within this niche by Google Trends. Not monthly search volumes — nobody has those for Etsy.
| Phrase | Relative demand | Fits a tag |
|---|---|---|
| necklace for mom | 100/100 | ✓ |
Etsy caps tags at 20 characters, which is why the longer phrases are marked.
Who holds page 1
| # | Listing | Shop | Price |
|---|---|---|---|
| 1Ad | Custom Engraved Heart Necklace with Cable & Box Chain – Elegant Gold Pendant, Everyday Personalized Jewelry | Silveristic | $31.5 |
| 2Ad | Custom Locket Necklace with Photo, Personalized Photo Pendant, Engravable Memorial Jewelry, Mothers Day Gift for Her | CloverMinimalist | $24.5 |
| 3Ad | Family Charm Necklace, Custom Birthstone Initial Necklace, Unique Gift for New Mom, Personalized mom necklace with kids initials Stamped | delezhen | $42.7 |
| 4Ad | 14k Gold Silver Name Necklace, Personalized Gift for Her, Personalized Jewelry, Custom Name Necklace, Gift for mom, Mothers Day Gift | BABEINA | $33.75 |
| 5 | 14k Gold Tag Bar Name Necklace Initials Pendant · Personalized Multiple Names Choker For Mom · Dainty Non-Tarnish Mother's Day Gift Ideas | GoldenTouchJewelryUS | $29.9 |
| 6 | Baguette Birthstone Necklace, Family Birthstone Necklace, Personalized Gift, Mother's Birthstone Jewelry ,Gift for Mom,Birthday Gift | Divanjewelrygold | $32.8 |
| 7 | Engraved Vertical Bar Necklace With Multiple Names, Dainty Bar Necklace for Mother's Day Gift in gold or sterling silver, LEILAJewelry | LEILAjewelryshop | $57.6 |
| 8 | Family Necklace • Personalized Gift • Linked Circle Necklace • Custom Children Name Rings • Eternity Necklace • Mothers Gift • NM30F30 | CaitlynMinimalist | $37.1 |
| 9 | Custom Initial necklace, Personalized Disc, Letter Tag Necklace for Mother, Kids names necklace Family Grandma Bridesmaids gift, T-O-P | JewelryBlues | $26 |
| 10 | Family Name Necklace with Heart, Multiple Hearts Necklace, Kids Names Jewelry for Mom | SpecialArtJewelry | $17.1 |
Read from Etsy search on August 24, 2026. Positions marked Ad are paid placements.
Where the searches come from
Interest in "personalized mom necklace" is strongest in Wyoming, Louisiana, Indiana, Missouri, Mississippi. Useful for shipping estimates and for timing promotions to the right time zone.
Turn this into a listing
Take any phrase above and generate a full Etsy listing — title, description and all 13 tags — from it. Free, no card.
Questions
How competitive is "personalized mom necklace" on Etsy?
108,546 listings currently compete for "personalized mom necklace", which is high for Etsy. 50% of the first page is paid placement, so ranking organically means competing against sellers who are also buying the top slots.
When does "personalized mom necklace" sell best?
Demand peaks in April, averaged over the last five years, and bottoms out in August. Etsy needs a few weeks to index and rank a listing, so publishing four to six weeks before April catches the climb rather than the peak itself.
What do "personalized mom necklace" listings sell for?
The median price across 12 listings on page 1 is $32.15, with most between $25.63 and $38.5. That is what buyers searching this phrase are already used to seeing.
Where do these numbers come from?
Demand and seasonality are measured with Google Trends for the US. Listing counts, pricing and ad share are read from Etsy's own search results. Nothing here is an estimated monthly search volume — Etsy does not publish search volume, and any figure claiming to be one is a guess.