Is it worth going after?
152,785 listings already target "personalized baby blanket". That is a crowded phrase — a new shop is unlikely to reach page 1 on it directly, but the longer variants below are where the same buyers are reachable. Only 33% of the first page is paid, so most of it is won on relevance.
The shops holding page 1 have a median of 4,300 reviews. Established sellers hold this phrase, which matters more than the raw listing count: review history feeds Etsy's ranking, and a new listing cannot borrow it.
When "personalized baby blanket" sells
Monthly average over the last five years, indexed 0–100. April is the high point and October the low. Etsy takes a few weeks to index and rank a new listing, so publish four to six weeks before April rather than during it.
What buyers search alongside it
Scored 0–100 relative to each other within this niche by Google Trends. Not monthly search volumes — nobody has those for Etsy.
| Phrase | Relative demand | Fits a tag |
|---|---|---|
| personalized baby gift | 100/100 | 22 chars |
| etsy personalized baby blanket | 38/100 | 30 chars |
Etsy caps tags at 20 characters, which is why the longer phrases are marked.
Phrases growing fastest
Growth over the last five years, from Google Trends. A longer clock than the year-on-year figure above.
Who holds page 1
| # | Listing | Shop | Price |
|---|---|---|---|
| 1Ad | Personalized Custom Blanket, Baby Girl Blanket, Name Blanket, Girl Blanket Gift, Baby Blanket, Kids Blanket, Personalized Gift, Custom Gift | TheHelloBabyCo | $12.68 |
| 2Ad | Newborn Name Blanket, baby name swaddle, first and middle name blanket, baby name swaddle, newborn swaddle and blanket, Name Swaddle for Boy | HickoryMoments | $14.97 |
| 3Ad | Custom Blanket, Design Your Own Baby Blanket, Minky, Baby Blanket with Name, Monogram, Plush Baby Blanket, Gender Neutral Gift, Baby Shower | EmmiebelStudio | $39.95 |
| 4Ad | Personalized Wild Rabbit Minky and You Choose the Dimple Minky Baby Blanket, Newborn Baby Shower Gift | MinkyMadness | $21.99 |
| 5 | Personalized Floral Embroidered Baby Blanket - Custom Name Knitted Throw, Welcome Baby Blanket, Nursery Keepsake, Keepsake Newborn | CastleStrollCo | $13.99 |
| 6 | Personalized Baby Blanket, Embroidered Baby Name Blanket, Custom Baby Blanket Keepsake, 100% Cotton Knit Blanket, Unique Baby Shower Gift | PersonalizeKeepsake | $12.25 |
| 7 | Personalized Baby Swaddle Blanket, Custom Name Swaddle Set For Girl or Boy, Newborn Swaddle, Hospital Coming Home Outfit, Name Announcement | EcoBabyMadeWithLove | $6.99 |
| 8 | Custom Embroidered Name Blanket with Butterflies and Wildflowers for Newborn, Welcome Baby Blanket, Nursery Keepsake, Newborn Gift For Baby | CastleStrollCo | $13.99 |
| 9 | Embroidered Baby Blanket, Soft Cotton Knit Baby Blanket, Custom Baby Name Blanket, Baby Shower Gift, Newborn Blanket, Keepsake Gift for Baby | BabyShop77 | $11 |
| 10 | Personalized Organic Cotton Knit Baby Blanket: Embroidered Name Keepsake | LeWeddingArt | $5.8 |
Read from Etsy search on August 24, 2026. Positions marked Ad are paid placements.
Where the searches come from
Interest in "personalized baby blanket" is strongest in Wyoming, West Virginia, Kentucky, New Jersey, Arkansas. Useful for shipping estimates and for timing promotions to the right time zone.
Turn this into a listing
Take any phrase above and generate a full Etsy listing — title, description and all 13 tags — from it. Free, no card.
Questions
How competitive is "personalized baby blanket" on Etsy?
152,785 listings currently compete for "personalized baby blanket", which is high for Etsy. 33% of the first page is paid placement, so most of page 1 is still won organically.
When does "personalized baby blanket" sell best?
Demand peaks in April, averaged over the last five years, and bottoms out in October. Etsy needs a few weeks to index and rank a listing, so publishing four to six weeks before April catches the climb rather than the peak itself.
What do "personalized baby blanket" listings sell for?
The median price across 12 listings on page 1 is $13.99, with most between $11.94 and $18.25. That is what buyers searching this phrase are already used to seeing.
Where do these numbers come from?
Demand and seasonality are measured with Google Trends for the US. Listing counts, pricing and ad share are read from Etsy's own search results. Nothing here is an estimated monthly search volume — Etsy does not publish search volume, and any figure claiming to be one is a guess.