Is it worth going after?
1,616,015 listings already target "mothers day gift". That is a crowded phrase — a new shop is unlikely to reach page 1 on it directly, but the longer variants below are where the same buyers are reachable. 50% of the first page is bought rather than earned, so organic slots are scarcer than the listing count alone suggests.
The shops holding page 1 have a median of 2,600 reviews. Established sellers hold this phrase, which matters more than the raw listing count: review history feeds Etsy's ranking, and a new listing cannot borrow it.
When "mothers day gift" sells
Monthly average over the last five years, indexed 0–100. May is the high point and March the low. Etsy takes a few weeks to index and rank a new listing, so publish four to six weeks before May rather than during it.
What buyers search alongside it
Scored 0–100 relative to each other within this niche by Google Trends. Not monthly search volumes — nobody has those for Etsy.
| Phrase | Relative demand | Fits a tag |
|---|---|---|
| gift for mothers day | 100/100 | ✓ |
| mothers day ideas | 97/100 | ✓ |
| mothers day gift ideas | 88/100 | 22 chars |
| mother's day | 38/100 | ✓ |
| mothers day gifts | 38/100 | ✓ |
| mother's day gift | 37/100 | ✓ |
| gift ideas for mothers day | 30/100 | 26 chars |
| mothers day gift for mom | 27/100 | 24 chars |
| best mothers day gift | 21/100 | 21 chars |
| first mothers day gift | 19/100 | 22 chars |
| gifts for mothers day | 19/100 | 21 chars |
| mother's day gift ideas | 15/100 | 23 chars |
Etsy caps tags at 20 characters, which is why the longer phrases are marked.
Phrases growing fastest
Growth over the last five years, from Google Trends. A longer clock than the year-on-year figure above.
Who holds page 1
| # | Listing | Shop | Price |
|---|---|---|---|
| 1Ad | Birthday Gift Box For Her, Spa Set, Artisan Chocolate, Herbal Tea, Cozy Mug | UntieTheBowGifts | $29.7 |
| 2Ad | Personalized Quilted Heart Tote Bag with Lace Ribbon,Crochet Shoulder Bag,Bridesmaid Gift,Gift For Her | MrcByDonnell | $4.76 |
| 3Ad | Embroidered Mama Sweatshirt, Personalized Embroidered Mama Bear Shirt With Kids Names Sleeve, Best Mom gift, Custom embroidery disney tshirt | MuyadesignBoutique | $23.23 |
| 4Ad | Unique Design Name Logo Necklace | Name Necklace Personalized gift for mom | Womens Style Necklace | Christmas Gifts for her | RobertoGoldDiamond | $48 |
| 5 | Custom Stained Glass Family Portrait Suncatcher, Personalized Window Hanging from Photo, Unique Picture Gift, Family Memory Art | NaturaEleganceCanvas | $21.38 |
| 6 | Personalized Mothers Day Wooden Puzzle, You Are The Piece That Holds Us Together Sign, Custom Gift For Mom From Kid, Printed Family Puzzle | VinartsVn | $9.75 |
| 7 | Mama Frog Sweatshirt Off to Commit Mom Foolery Crewneck Funny Frog Scooter Gift For Mom Funny Mama Sweater Pregnancy Announcement Sweatshirt | LomariDesigns | $24.87 |
| 8 | Stained Glass Propagation Station Suncatcher, Hanging Glass Planter for Window, Unique Gift for Plant Lover,Air Plant Holder,Graduation Gift | DaisyLoomShopCo | $32.78 |
| 9 | Mothers Day Custom Wooden Vase-Personalized Artistic Flower Vase,Gift for Her,Mom,Grandmom,Wife,Home Decor,Vintage Engraved Wooden Vase | nanauuosartshop | $39 |
| 10 | Gift for Mom + Heated Neck Wrap Extra Long 30" + Relaxation Gift + Mom Birthday Gift + Mother's Day Gift + Great for Migraines and Headaches | seedsentialsLLC | $32.4 |
Read from Etsy search on August 24, 2026. Positions marked Ad are paid placements.
Where the searches come from
Interest in "mothers day gift" is strongest in Wyoming, New Jersey, New York, Pennsylvania, Massachusetts. Useful for shipping estimates and for timing promotions to the right time zone.
Turn this into a listing
Take any phrase above and generate a full Etsy listing — title, description and all 13 tags — from it. Free, no card.
Questions
How competitive is "mothers day gift" on Etsy?
1,616,015 listings currently compete for "mothers day gift", which is high for Etsy. 50% of the first page is paid placement, so ranking organically means competing against sellers who are also buying the top slots.
When does "mothers day gift" sell best?
Demand peaks in May, averaged over the last five years, and bottoms out in March. Etsy needs a few weeks to index and rank a listing, so publishing four to six weeks before May catches the climb rather than the peak itself.
What do "mothers day gift" listings sell for?
The median price across 12 listings on page 1 is $25.19, with most between $18.47 and $32.49. That is what buyers searching this phrase are already used to seeing.
Where do these numbers come from?
Demand and seasonality are measured with Google Trends for the US. Listing counts, pricing and ad share are read from Etsy's own search results. Nothing here is an estimated monthly search volume — Etsy does not publish search volume, and any figure claiming to be one is a guess.