Is it worth going after?
60,254 listings already target "monogram tote bag". That is a middling field: reachable with a well-optimised listing, but not immediately. 50% of the first page is bought rather than earned, so organic slots are scarcer than the listing count alone suggests.
The shops holding page 1 have a median of 17,700 reviews. Established sellers hold this phrase, which matters more than the raw listing count: review history feeds Etsy's ranking, and a new listing cannot borrow it.
When "monogram tote bag" sells
Monthly average over the last five years, indexed 0–100. April is the high point and October the low. Etsy takes a few weeks to index and rank a new listing, so publish four to six weeks before April rather than during it.
What buyers search alongside it
Scored 0–100 relative to each other within this niche by Google Trends. Not monthly search volumes — nobody has those for Etsy.
| Phrase | Relative demand | Fits a tag |
|---|---|---|
| coach monogram tote bag | 100/100 | 23 chars |
| gucci monogram tote bag | 95/100 | 23 chars |
| monogram tote bags | 78/100 | ✓ |
Etsy caps tags at 20 characters, which is why the longer phrases are marked.
Phrases growing fastest
Growth over the last five years, from Google Trends. A longer clock than the year-on-year figure above.
Who holds page 1
| # | Listing | Shop | Price |
|---|---|---|---|
| 1Ad | Embroidered Monogram Canvas Tote // Personalized Gift, Bridesmaid Tote, Custom Tote Bag, Bachelorette Bags, Bachelorette Party Gift | SprinkledWithPink | $36.99 |
| 2Ad | Custom Embroidered Tote Bag, Personalized Name Canvas Tote, Zipper Bag, Aesthetic Everyday Tote, Gift For Her, Personalized Embroidered Tote | ArtInkStudioCo | $3.58 |
| 3Ad | Custom Embroidered Tote Bag, Personalized Gift, Bachelorette Party Bags, Teacher, Mom, Embroidery, Needlepoint, Mahjong | ShopatBash | $19.59 |
| 4Ad | Bachelorette Tote, Bridesmaid Gift, Custom Embroidered Bag | Up2ournecksinfabric | $23.09 |
| 5 | High Quality Personalized Canvas Tote Bag Monogram tote Gift for Her great for Bridesmaid gift | JaxyRayBoutique | $29.53 |
| 6 | Custom Canvas Tote Bag with Zipper, Monogram Classic Tote Bag, Bridesmaid Gift, Embroidered Tote, Bridal Party Bag, Bachelorette Party Bag | TheWhiteInviteGifts | $22.99 |
| 7 | Embroidered Personalized Tote Bag-Custom Canvas Tote Bag-Bridesmaid Gift- Personalized Gift | Peachblossomds | $23.99 |
| 8 | Custom Name Quilted Handbag, Girls Weekend Trip, Floral Cotton Tote, Travel Gift for Women, Embroidered Zipper Weekender | WillowNestStudioUA | $28.93 |
| 9 | Mahj Embroidered Waxed Canvas Tote - Khaki, personalization available | LoveMahjongBoutique | $85 |
| 10 | Monogrammed Zippered Top Canvas Tote with Handles | SEmbroideredBoutique | $27 |
Read from Etsy search on August 24, 2026. Positions marked Ad are paid placements.
Where the searches come from
Interest in "monogram tote bag" is strongest in Wyoming, District of Columbia, Hawaii, New Jersey, Connecticut. Useful for shipping estimates and for timing promotions to the right time zone.
Turn this into a listing
Take any phrase above and generate a full Etsy listing — title, description and all 13 tags — from it. Free, no card.
Questions
How competitive is "monogram tote bag" on Etsy?
60,254 listings currently compete for "monogram tote bag", which is moderate for Etsy. 50% of the first page is paid placement, so ranking organically means competing against sellers who are also buying the top slots.
When does "monogram tote bag" sell best?
Demand peaks in April, averaged over the last five years, and bottoms out in October. Etsy needs a few weeks to index and rank a listing, so publishing four to six weeks before April catches the climb rather than the peak itself.
What do "monogram tote bag" listings sell for?
The median price across 12 listings on page 1 is $23.54, with most between $21.39 and $29.08. That is what buyers searching this phrase are already used to seeing.
Where do these numbers come from?
Demand and seasonality are measured with Google Trends for the US. Listing counts, pricing and ad share are read from Etsy's own search results. Nothing here is an estimated monthly search volume — Etsy does not publish search volume, and any figure claiming to be one is a guess.