Is it worth going after?
127,944 listings already target "microwave safe". That is a crowded phrase — a new shop is unlikely to reach page 1 on it directly, but the longer variants below are where the same buyers are reachable. Only 33% of the first page is paid, so most of it is won on relevance.
When "microwave safe" sells
Monthly average over the last five years, indexed 0–100. November is the high point and September the low. Etsy takes a few weeks to index and rank a new listing, so publish four to six weeks before November rather than during it.
What buyers search alongside it
Scored 0–100 relative to each other within this niche by Google Trends. Not monthly search volumes — nobody has those for Etsy.
| Phrase | Relative demand | Fits a tag |
|---|---|---|
| is microwave safe | 100/100 | ✓ |
| microwave safe plastic | 23/100 | 22 chars |
| microwave safe containers | 17/100 | 25 chars |
| microwave safe bowls | 14/100 | ✓ |
| what is microwave safe | 13/100 | 22 chars |
| microwave safe plates | 13/100 | 21 chars |
| is plastic microwave safe | 11/100 | 25 chars |
| microwave safe bowl | 11/100 | ✓ |
| is glass microwave safe | 8/100 | 23 chars |
| styrofoam microwave safe | 7/100 | 24 chars |
| microwave safe symbol | 7/100 | 21 chars |
| pyrex microwave safe | 7/100 | ✓ |
Etsy caps tags at 20 characters, which is why the longer phrases are marked.
Phrases growing fastest
Growth over the last five years, from Google Trends. A longer clock than the year-on-year figure above.
Who holds page 1
| # | Listing | Shop | Price |
|---|---|---|---|
| 1Ad | Quilted Cotton Bowl Cozy, Floral Kitchen Bowl Warmer, Microwave Safe, Reversible, Hot & Cold, Christmas Gift, Mother's Day, Housewarming | LalaNirvana | $14.25 |
| 2Ad | Dreamscape 10” Polymer Plate - Microwave Safe & Dishwasher Safe, Extremely Durable | FeastandFable | $25 |
| 3 | Ceramic Dinnerware Set for 4 or 6, Lightweight Porcelain Plates and Bowls, Scratch Resistant, Microwave Dishwasher Oven Safe | LuxeTableware | $200 |
| 4Ad | Grab bag steal! Handmade Heat Pads/cold packs. Keep one and give two away. THREE sized 4.5 inch X 11 inch -use as heating pad or cold pack. | Sehosas | $34.42 |
| 5 | 12 Piece Stoneware Dinnerware Sets Service for 4 - Plates & Bowls Set Glaze Dish Set for Kitchen Scratch Resistant Microwave Dishwasher Safe | DineandCraftStudio | $125.99 |
| 6 | Modern Black Microwave Cabinet, Buffet Sideboard with Glass Doors, Drawer, Shelf | SimplySettledStudio | $320 |
| 7 | Lilac Comfee Microwave, Lilac Microwave, 700 Watt Microwave | CustomappliancesbyJ | $294 |
| 8 | Reactive Glaze Ceramic Dinnerware Set for 4 Oven Microwave Dishwasher Safe 12 Piece Set | EvercrestBoutique | $185.25 |
| 9 | Trellis Mikasa Coffee Cups Mugs Set of Four Brand New Dishwasher Safe Microwave Safe | Holidaysurf | $89.99 |
| 10 | Custom mug that can be personalized with text or a photo: Dishwasher and microwave safe | TravelingTreeDesign | $6.75 |
Read from Etsy search on August 24, 2026. Positions marked Ad are paid placements.
Where the searches come from
Interest in "microwave safe" is strongest in Wyoming, District of Columbia, Hawaii, Alaska, Vermont. Useful for shipping estimates and for timing promotions to the right time zone.
Turn this into a listing
Take any phrase above and generate a full Etsy listing — title, description and all 13 tags — from it. Free, no card.
Questions
How competitive is "microwave safe" on Etsy?
127,944 listings currently compete for "microwave safe", which is high for Etsy. 33% of the first page is paid placement, so most of page 1 is still won organically.
When does "microwave safe" sell best?
Demand peaks in November, averaged over the last five years, and bottoms out in September. Etsy needs a few weeks to index and rank a listing, so publishing four to six weeks before November catches the climb rather than the peak itself.
What do "microwave safe" listings sell for?
The median price across 12 listings on page 1 is $107.99, with most between $22.31 and $223.5. That is what buyers searching this phrase are already used to seeing.
Where do these numbers come from?
Demand and seasonality are measured with Google Trends for the US. Listing counts, pricing and ad share are read from Etsy's own search results. Nothing here is an estimated monthly search volume — Etsy does not publish search volume, and any figure claiming to be one is a guess.