Is it worth going after?
589,605 listings already target "merry christmas". That is a crowded phrase — a new shop is unlikely to reach page 1 on it directly, but the longer variants below are where the same buyers are reachable. Only 33% of the first page is paid, so most of it is won on relevance.
The shops holding page 1 have a median of 6,500 reviews. Established sellers hold this phrase, which matters more than the raw listing count: review history feeds Etsy's ranking, and a new listing cannot borrow it.
When "merry christmas" sells
Monthly average over the last five years, indexed 0–100. December is the high point and October the low. Etsy takes a few weeks to index and rank a new listing, so publish four to six weeks before December rather than during it.
What buyers search alongside it
Scored 0–100 relative to each other within this niche by Google Trends. Not monthly search volumes — nobody has those for Etsy.
| Phrase | Relative demand | Fits a tag |
|---|---|---|
| merry christmas images | 100/100 | 22 chars |
| merry christmas gif | 77/100 | ✓ |
| merry christmas wishes | 74/100 | 22 chars |
| merry little christmas | 65/100 | 22 chars |
| a merry christmas wish | 58/100 | 22 chars |
| very merry christmas | 55/100 | ✓ |
| wish you a merry christmas | 50/100 | 26 chars |
| have yourself a merry little christmas | 49/100 | 38 chars |
| we wish you a merry christmas | 39/100 | 29 chars |
| merry christmas merry christmas song | 37/100 | 36 chars |
| merry christmas song | 36/100 | ✓ |
| merry christmas movie | 35/100 | 21 chars |
Etsy caps tags at 20 characters, which is why the longer phrases are marked.
Phrases growing fastest
Growth over the last five years, from Google Trends. A longer clock than the year-on-year figure above.
Who holds page 1
| # | Listing | Shop | Price |
|---|---|---|---|
| 1Ad | Merry Christmas PNG, Patterned Holiday Letter Design, Buffalo Plaid Polka Dot Christmas Sublimation, Distressed Xmas Shirt Graphic | DavinciPrintShop | $2.25 |
| 2Ad | Holly Jolly PNG Design, Distressed Christmas Png, Varsity Png, Merry Christmas Png, Girly Png, Trendy Holiday Png | WhatADesignUS | $2.17 |
| 3Ad | Merry Christmas Raccoon Comfort Colors Shirt, Cute Holiday Coffee Tee for Christmas Outfit Gift | ZevyStore | $13.69 |
| 4Ad | Vintage Christmas Cartoon Friends Sweatshirt, Cozy Holiday Winter Crewneck, Cute Festive Friends Shirt, Christmas Gift for Women | HappyCustomTshirts | $10.14 |
| 5 | Merry and Bright Sweatshirt, Christmas Sweatshirt, Family Christmas Sweatshirt, Christmas Sweatshirts for Women, Merry Christmas Sweatshirt | CuTeesCustomShirts | $7.6 |
| 6 | Abstract Christmas Tree Flour Sack Towel, Watercolor Christmas Tree Kitchen Towel, Merry Christmas, Christmas Kitchen Gift, Dish Towel | KatesKitchenStore | $11.4 |
| 7 | Embroidered Christmas Sweatshirt: Merry Christmas Bow Design | Up2ournecksinfabric | $22.03 |
| 8 | Retro Santa Christma 90s Sweatshirt, Vintage Holiday Winter Crewneck, Boho Unisex Xmas Pullover | OldSchoolCulture | $25.55 |
| 9 | From The Windows To The Walls I'm About To Deck These Halls Sweatshirt, Funny Retro Christmas Sweater, Womens Holiday Party Shirt, Xmas Tee | RedBearBy | $9.79 |
| 10 | Funny Reindeer Christmas Greeting Cards, Note Card Set, Christmas cards, blank notecard, assorted Christmas cards, Quirky Christmas Cards | AriaRaeDesign | $14.99 |
Read from Etsy search on August 26, 2026. Positions marked Ad are paid placements.
Where the searches come from
Interest in "merry christmas" is strongest in Hawaii, Mississippi, New Jersey, Alabama, Louisiana. Useful for shipping estimates and for timing promotions to the right time zone.
Turn this into a listing
Take any phrase above and generate a full Etsy listing — title, description and all 13 tags — from it. Free, no card.
Questions
How competitive is "merry christmas" on Etsy?
589,605 listings currently compete for "merry christmas", which is high for Etsy. 33% of the first page is paid placement, so most of page 1 is still won organically.
When does "merry christmas" sell best?
Demand peaks in December, averaged over the last five years, and bottoms out in October. Etsy needs a few weeks to index and rank a listing, so publishing four to six weeks before December catches the climb rather than the peak itself.
What do "merry christmas" listings sell for?
The median price across 12 listings on page 1 is $12.55, with most between $9.24 and $19.67. That is what buyers searching this phrase are already used to seeing.
Where do these numbers come from?
Demand and seasonality are measured with Google Trends for the US. Listing counts, pricing and ad share are read from Etsy's own search results. Nothing here is an estimated monthly search volume — Etsy does not publish search volume, and any figure claiming to be one is a guess.