Is it worth going after?
3,372,439 listings already target "mens clothing". That is a crowded phrase — a new shop is unlikely to reach page 1 on it directly, but the longer variants below are where the same buyers are reachable. Only 8% of the first page is paid, so most of it is won on relevance.
When "mens clothing" sells
Monthly average over the last five years, indexed 0–100. November is the high point and January the low. Etsy takes a few weeks to index and rank a new listing, so publish four to six weeks before November rather than during it.
What buyers search alongside it
Scored 0–100 relative to each other within this niche by Google Trends. Not monthly search volumes — nobody has those for Etsy.
| Phrase | Relative demand | Fits a tag |
|---|---|---|
| men's clothing | 100/100 | ✓ |
| men clothing | 97/100 | ✓ |
| clothing stores | 69/100 | ✓ |
| mens clothing stores | 68/100 | ✓ |
| mens clothing near me | 66/100 | 21 chars |
| best mens clothing | 61/100 | ✓ |
| mens clothing store | 60/100 | ✓ |
| mens clothes | 52/100 | ✓ |
| mens clothing brands | 51/100 | ✓ |
| mens clothing sale | 36/100 | ✓ |
| mens shoes | 34/100 | ✓ |
| big mens clothing | 33/100 | ✓ |
Etsy caps tags at 20 characters, which is why the longer phrases are marked.
Phrases growing fastest
Growth over the last five years, from Google Trends. A longer clock than the year-on-year figure above.
Who holds page 1
| # | Listing | Shop | Price |
|---|---|---|---|
| 1 | Everything Is Temporary design , Acid Wash Tee, Oversized Unisex Graphic Shirt, Front and Back Print, Vintage Streetwear Gift | Printtostitch | $14 |
| 2 | Embroidered Penguin Pocket Tee, Comfort Colors Vintage Style Garment-Dyed T-Shirt, Unisex Adult | TheEmbroideryGeek | $29.99 |
| 3 | Mens Linen Trousers – Relaxed Fit Drawstring Pants – Breathable Summer Beach Pants for Men – Casual Wide Leg Pants | TheLeatherHandcrafts | $33.74 |
| 4 | Curated Mystery Vintage Mens Dark Academia Preppy School College Professional Business Office Style Collection Clothing Bundle Box. | SustainExistence | $70 |
| 5 | Funny Gangster Cat Shirt, Meme Cats Graphic Tee, Vintage Cat Lover Shirt, Funny Cat Meme Tee, Edgy Cat Shirt, Cat Dad Gift, Cat Mom Shirt | CatDistributor | $15.89 |
| 6 | Flight Was Never An Option Shirt, Funny Penguin Knife Tee, Sarcastic Dark Humor Gift, Retro Penguin Punk Graphic Comfort Chaotic T-shirt | Bresbakery | $15.94 |
| 7Ad | Custom Comfort Colors T-Shirt: Personalized Text, Matching Party Outfit | UniqueTrendsDesign | $20.54 |
| 8 | Happy Mushroom Cotton Patch Poncho for both men and women | AchiAustralia | $72.22 |
| 9 | Comfort Colors® Fishers of Men Tee, Christian T-shirts, Outdoors Faith Shirt, Jesus Tee, Bible Verse Matthew 4:19, Father's Day Gift for Him | BlueRidgeTee | $13.7 |
| 10 | Finish Him Gay Shirt, Gamer LGBT Shirt, Funny Shirt, LGBT Shirt, Inappropriate Shirt, Stupid Shirt, Meme Shirt, Unhinged Shirt | DRABBIMARKET | $13.42 |
Read from Etsy search on August 27, 2026. Positions marked Ad are paid placements.
Where the searches come from
Interest in "mens clothing" is strongest in New York, District of Columbia, Vermont, Wyoming, Connecticut. Useful for shipping estimates and for timing promotions to the right time zone.
Turn this into a listing
Take any phrase above and generate a full Etsy listing — title, description and all 13 tags — from it. Free, no card.
Questions
How competitive is "mens clothing" on Etsy?
3,372,439 listings currently compete for "mens clothing", which is high for Etsy. 8% of the first page is paid placement, so most of page 1 is still won organically.
When does "mens clothing" sell best?
Demand peaks in November, averaged over the last five years, and bottoms out in January. Etsy needs a few weeks to index and rank a listing, so publishing four to six weeks before November catches the climb rather than the peak itself.
What do "mens clothing" listings sell for?
The median price across 12 listings on page 1 is $17.97, with most between $13.93 and $30.93. That is what buyers searching this phrase are already used to seeing.
Where do these numbers come from?
Demand and seasonality are measured with Google Trends for the US. Listing counts, pricing and ad share are read from Etsy's own search results. Nothing here is an estimated monthly search volume — Etsy does not publish search volume, and any figure claiming to be one is a guess.