Is it worth going after?
752,707 listings already target "men". That is a crowded phrase — a new shop is unlikely to reach page 1 on it directly, but the longer variants below are where the same buyers are reachable. Only 25% of the first page is paid, so most of it is won on relevance.
The shops holding page 1 have a median of 2,350 reviews. Established sellers hold this phrase, which matters more than the raw listing count: review history feeds Etsy's ranking, and a new listing cannot borrow it.
When "men" sells
Monthly average over the last five years, indexed 0–100. December is the high point and September the low. Etsy takes a few weeks to index and rank a new listing, so publish four to six weeks before December rather than during it.
What buyers search alongside it
Scored 0–100 relative to each other within this niche by Google Trends. Not monthly search volumes — nobody has those for Etsy.
| Phrase | Relative demand | Fits a tag |
|---|---|---|
| men shoes | 100/100 | ✓ |
| shoes for men | 50/100 | ✓ |
| gay men | 48/100 | ✓ |
| men in black | 42/100 | ✓ |
| men movie | 32/100 | ✓ |
| men cologne | 29/100 | ✓ |
| mad men | 24/100 | ✓ |
| gifts for men | 22/100 | ✓ |
| cologne for men | 19/100 | ✓ |
| two and a half men | 16/100 | ✓ |
| of mice and men | 16/100 | ✓ |
| jeans for men | 14/100 | ✓ |
Etsy caps tags at 20 characters, which is why the longer phrases are marked.
Phrases growing fastest
Growth over the last five years, from Google Trends. A longer clock than the year-on-year figure above.
Who holds page 1
| # | Listing | Shop | Price |
|---|---|---|---|
| 1 | Engraved Walnut Watch for Husband - 1st Anniversary Gift For Boyfriend - Personalized Custom Marble Wooden Gift For Him - Mens Wedding Gift | MontiqueCrafts | $56.28 |
| 2 | Rock Star Cat Shirt, Vintage Kitten Y2K TShirt, Rock and Roll Cat Shirt, Electric Guitar Kitty Tee, Cat Grunge Punk Music Lover Gift for Him | CitrusTeeShop | $16.69 |
| 3Ad | Personalized Damascus Steel Pocket Knife, Engraved Groomsman Gift, Wedding Anniversary Gifts for Husband, Boyfriend Birthday Gifts for Men | BamsiBlades | $24.75 |
| 4 | BBQ Cutting Board, Fathers day gift for Dad, Custom Grilling Gifts for Him, Gift for Men, Guy, Husband, Grandpa Gift, Boyfriend Gift | GiftsToEngrave | $13.99 |
| 5Ad | Personalized Wood Desk Organizer-Office Desk Accessories-Custom Tablet and Phone Stand- Custom Docking Station- Custom Organizer Gift | WoodGothicCraft | $34.49 |
| 6Ad | Personalized Handmade Copper Damascus Pocket Knife Olive Wood Handle Copper Forged Blade Anniversary Gift Father's Day Gift Groomsman Gift | LaraEagleKnive | $33.25 |
| 7 | Tummy Hurts Knight Shirt, Funny Dark Fantasy Graphic Tee, Ironic Meme T-Shirt, Gamer Girl Gift, Retro Elden Knight Top, Comfort Colors Tee | VividVolt | $7.49 |
| 8 | Personalized Men's Leather Toiletry Bag, Dopp Kit, Groomsmen Gifts, Anniversary Gift for Him, Travel Toiletry Bag, Men's Leather Accessory | EsseHomeDesign | $7.78 |
| 9 | Custom Retro 70s Mug | Gift For Him | Vintage Personalized Coffee Cup | Personalised Gift For Men | Custom Dad Gift | Custom Colleague Gift | LucidLaneCo | $17.04 |
| 10 | Personalized Face Boxers, Custom Underwear for Him, Photo Anniversary Gift | SundaySomeone | $13.99 |
Read from Etsy search on August 27, 2026. Positions marked Ad are paid placements.
Where the searches come from
Interest in "men" is strongest in Mississippi, Wyoming, Louisiana, New York, District of Columbia. Useful for shipping estimates and for timing promotions to the right time zone.
Turn this into a listing
Take any phrase above and generate a full Etsy listing — title, description and all 13 tags — from it. Free, no card.
Questions
How competitive is "men" on Etsy?
752,707 listings currently compete for "men", which is high for Etsy. 25% of the first page is paid placement, so most of page 1 is still won organically.
When does "men" sell best?
Demand peaks in December, averaged over the last five years, and bottoms out in September. Etsy needs a few weeks to index and rank a listing, so publishing four to six weeks before December catches the climb rather than the peak itself.
What do "men" listings sell for?
The median price across 12 listings on page 1 is $18.49, with most between $13.99 and $33.56. That is what buyers searching this phrase are already used to seeing.
Where do these numbers come from?
Demand and seasonality are measured with Google Trends for the US. Listing counts, pricing and ad share are read from Etsy's own search results. Nothing here is an estimated monthly search volume — Etsy does not publish search volume, and any figure claiming to be one is a guess.