Is it worth going after?
66,050 listings already target "locket charm". That is a middling field: reachable with a well-optimised listing, but not immediately. 50% of the first page is bought rather than earned, so organic slots are scarcer than the listing count alone suggests.
The shops holding page 1 have a median of 4,100 reviews. Established sellers hold this phrase, which matters more than the raw listing count: review history feeds Etsy's ranking, and a new listing cannot borrow it.
When "locket charm" sells
Monthly average over the last five years, indexed 0–100. December is the high point and October the low. Etsy takes a few weeks to index and rank a new listing, so publish four to six weeks before December rather than during it.
What buyers search alongside it
Scored 0–100 relative to each other within this niche by Google Trends. Not monthly search volumes — nobody has those for Etsy.
| Phrase | Relative demand | Fits a tag |
|---|---|---|
| locket charm necklace | 100/100 | 21 chars |
| pandora locket charm | 46/100 | ✓ |
| coach locket charm | 12/100 | ✓ |
Etsy caps tags at 20 characters, which is why the longer phrases are marked.
Phrases growing fastest
Growth over the last five years, from Google Trends. A longer clock than the year-on-year figure above.
Who holds page 1
| # | Listing | Shop | Price |
|---|---|---|---|
| 1Ad | Heart Locket Necklace with Photo, Big Heart Locket, Vintage Locket Necklace, Sibling, Best Friend, Personalized gift for her, Christmas Gift | BABEINA | $25.5 |
| 2Ad | Silver Heart Locket Necklace, Custom Engraved Necklace, Photo Necklace, Personalized Gifts, Gift for Mom, Anniversary Gifts, gift | Alphamondo | $16.8 |
| 3Ad | Custom Birth Flower Locket Necklace with Photo, Personalized Handwriting Engraved Bouquet Keepsake, Memorial Gift | HoiauCraft | $21.67 |
| 4Ad | Custom Photo Locket Necklace, Birthstone Pendant Necklace, Memorial Jewelry, Gold Photo Necklace, Anniversary Gift, Mother's Day Gift | CraftedHarmonyCreate | $24.49 |
| 5 | DIY Glass Floating Locket Necklace, 18K Gold Plated, Customizable Memory Charm Holder | KopeckiCharmDesign | $3 |
| 6 | Vintage Heart Locket Necklace, Colorful Charm Necklace, Fairycore Jewelry Gift | VeloraFindings | $12.4 |
| 7 | Gold Oval Locket Necklace, Tiny 14k gold plated photo charm, Custom Memorial Gifts, Custom Pet Portrait, Anniversary Gifts | Boholysm | $24.74 |
| 8 | Floating Charm Locket Necklace, Birthstones Necklace, Mothers Necklace, Grandma Necklace, Memorial Gift, Personalized Necklace Gift | JewelryEveryday | $24.95 |
| 9 | Personalized Heart Locket Necklace, Love locket with Photo, Tiny Gold Heart Locket, Memorial Gift For Her, Best Friend Jewelry, Gift For Mum | Florida1985 | $19.06 |
| 10 | CUSTOM FLOWER LOCKET heartshaped necklace made with real pressed flowers, gift for her, anniversary, birthday, wedding christmas holiday | MilkMadeStore | $29.25 |
Read from Etsy search on August 26, 2026. Positions marked Ad are paid placements.
Where the searches come from
Interest in "locket charm" is strongest in Wyoming, Alaska, Rhode Island, Connecticut, Arkansas. Useful for shipping estimates and for timing promotions to the right time zone.
Turn this into a listing
Take any phrase above and generate a full Etsy listing — title, description and all 13 tags — from it. Free, no card.
Questions
How competitive is "locket charm" on Etsy?
66,050 listings currently compete for "locket charm", which is moderate for Etsy. 50% of the first page is paid placement, so ranking organically means competing against sellers who are also buying the top slots.
When does "locket charm" sell best?
Demand peaks in December, averaged over the last five years, and bottoms out in October. Etsy needs a few weeks to index and rank a listing, so publishing four to six weeks before December catches the climb rather than the peak itself.
What do "locket charm" listings sell for?
The median price across 12 listings on page 1 is $24.49, with most between $18.49 and $25.09. That is what buyers searching this phrase are already used to seeing.
Where do these numbers come from?
Demand and seasonality are measured with Google Trends for the US. Listing counts, pricing and ad share are read from Etsy's own search results. Nothing here is an estimated monthly search volume — Etsy does not publish search volume, and any figure claiming to be one is a guess.