Is it worth going after?
15,361 listings already target "local coffee". That is a thin field by Etsy standards, which is where a new shop can realistically rank. Only 42% of the first page is paid, so most of it is won on relevance.
The shops holding page 1 have a median of 1,600 reviews. Established sellers hold this phrase, which matters more than the raw listing count: review history feeds Etsy's ranking, and a new listing cannot borrow it.
When "local coffee" sells
Monthly average over the last five years, indexed 0–100. June is the high point and October the low. Etsy takes a few weeks to index and rank a new listing, so publish four to six weeks before June rather than during it.
What buyers search alongside it
Scored 0–100 relative to each other within this niche by Google Trends. Not monthly search volumes — nobody has those for Etsy.
| Phrase | Relative demand | Fits a tag |
|---|---|---|
| the local coffee | 100/100 | ✓ |
| local coffee shops | 62/100 | ✓ |
| local coffee near me | 54/100 | ✓ |
| local coffee shop | 46/100 | ✓ |
| local coffee shops near me | 26/100 | 26 chars |
| the local coffee shop | 19/100 | 21 chars |
| local coffee roasters | 18/100 | 21 chars |
| local coffee house | 14/100 | ✓ |
| local coffee beans | 14/100 | ✓ |
| best local coffee near me | 8/100 | 25 chars |
| local coffee shop near me | 6/100 | 25 chars |
Etsy caps tags at 20 characters, which is why the longer phrases are marked.
Phrases growing fastest
Growth over the last five years, from Google Trends. A longer clock than the year-on-year figure above.
Who holds page 1
| # | Listing | Shop | Price |
|---|---|---|---|
| 1Ad | Coffee Sweatshirt, Support Local Coffee, Coffee Lover Crewneck, Barista Sweater, Retro Coffee Shirt, Shop Local, Small Business Sweatshirts | ShopElleByers | $30.25 |
| 2 | Support your local coffee shop tee, comfort colors shirt, retro vintage inspired tee, coffee lover shirt | wethebabesco | $36.98 |
| 3Ad | Retro Cartoon Coffee Shop Graphic Tee or Sweatshirt | StayPressedApparel | $19.5 |
| 4Ad | Tired Moms Coffee Club Shirt, Mom Life T-shirt, Coffee Lover Gift, Caffeinated Mama Tee, Iced Coffee Lover | SweetThreadTees | $15.53 |
| 5 | Pittsburgh Coffee Sampler Gift Box, Whole Bean Coffee Lover Set | CuratedByAbbie | $19.99 |
| 6 | Coffee Shirt, Support Local Coffee TShirt, Coffee Lover Shirt, Vintage Aesthetic, Retro Coffee T Shirt, Shop Local, Small Business T-Shirt | ShopElleByers | $23 |
| 7 | Support Your Local Coffee Shop Shirt, Retro Coffee Graphic Tee | JMKustomPrintCo | $21.88 |
| 8Ad | Embroidered Coffee Lover Comfort Colors Tee, Espresso Embroidered Shirt, Barista Gift | SugarPearlCo | $18 |
| 9 | 200g Traditional Sri Lankan Ground Coffee, Harischandra Coffee 100% Local Beans | WildCeylonHerbs | $10.49 |
| 10 | Flavored Coffee, local craft. Sweet Cream, Vanilla, Peppermint Mocha, Hazelnut | WellRoastedCoffee | $16.95 |
Read from Etsy search on August 26, 2026. Positions marked Ad are paid placements.
Where the searches come from
Interest in "local coffee" is strongest in Wyoming, Hawaii, District of Columbia, Kansas, Washington. Useful for shipping estimates and for timing promotions to the right time zone.
Turn this into a listing
Take any phrase above and generate a full Etsy listing — title, description and all 13 tags — from it. Free, no card.
Questions
How competitive is "local coffee" on Etsy?
15,361 listings currently compete for "local coffee", which is low for Etsy. 42% of the first page is paid placement, so most of page 1 is still won organically.
When does "local coffee" sell best?
Demand peaks in June, averaged over the last five years, and bottoms out in October. Etsy needs a few weeks to index and rank a listing, so publishing four to six weeks before June catches the climb rather than the peak itself.
What do "local coffee" listings sell for?
The median price across 12 listings on page 1 is $20.94, with most between $17.74 and $31.18. That is what buyers searching this phrase are already used to seeing.
Where do these numbers come from?
Demand and seasonality are measured with Google Trends for the US. Listing counts, pricing and ad share are read from Etsy's own search results. Nothing here is an estimated monthly search volume — Etsy does not publish search volume, and any figure claiming to be one is a guess.