Is it worth going after?
20,504 listings already target "local business". That is a middling field: reachable with a well-optimised listing, but not immediately. Only 25% of the first page is paid, so most of it is won on relevance.
When "local business" sells
Monthly average over the last five years, indexed 0–100. February is the high point and December the low. Etsy takes a few weeks to index and rank a new listing, so publish four to six weeks before February rather than during it.
What buyers search alongside it
Scored 0–100 relative to each other within this niche by Google Trends. Not monthly search volumes — nobody has those for Etsy.
| Phrase | Relative demand | Fits a tag |
|---|---|---|
| google local business | 100/100 | 21 chars |
| local business tax | 71/100 | ✓ |
| local businesses | 57/100 | ✓ |
| local business marketing | 55/100 | 24 chars |
| local business near me | 47/100 | 22 chars |
| local business insurance | 36/100 | 24 chars |
| local business seo | 29/100 | ✓ |
| local business for sale | 25/100 | 23 chars |
| local business license | 24/100 | 22 chars |
| local business advertising | 22/100 | 26 chars |
| local business cards | 18/100 | ✓ |
| seo for local business | 15/100 | 22 chars |
Etsy caps tags at 20 characters, which is why the longer phrases are marked.
Phrases growing fastest
Growth over the last five years, from Google Trends. A longer clock than the year-on-year figure above.
Who holds page 1
| # | Listing | Shop | Price |
|---|---|---|---|
| 1Ad | SEO For WordPress Website. Monthly Local sEO Service for Top Rankings | Google Local SEO Strategy | Local Business SEO to Boost Your Website | MonsterMediaDesigns | $695 |
| 2Ad | Support Indie Shops Crewneck, Small business owner sweatshirt, support local graphic crewneck | wethebabesco | $49.98 |
| 3 | Support Your Local Makers Tee, small business shirt, artisan shirt, woman owned shirt, trendy aesthetic vintage inspired tee | wethebabesco | $33.5 |
| 4 | Custom Logo Stickers for Small Business | Waterproof Die Cut Vinyl Labels | Packaging & Branding Stickers | PixelPoetDesigns | $0.44 |
| 5Ad | Website SEO Service | Search Engine Optimization, On-Page SEO, Technical Audit, Keyword Research, Google Ranking & Organic Traffic Growth | ClicknCraftx | $500 |
| 6 | Shop Eat Support Love Local Shirt, Support Local T-Shirt, Shop Small Shirt, Small Business Owner Shirt, Shop Local Business Tee | ComfyShirtsUS | $8.71 |
| 7 | Doodle Small Business Owner Shirt, Business Owner Gift, Support Local Business Tshirt, Entrepreneur Tee | CityVibesTees | $15.53 |
| 8 | Comfort Colors® Support Small Business T-Shirt, Shop Local Graphic Tee, Small Biz Owner Shirt, Gift for Her, Entrepreneur Life Tee | CottonWickCo | $8.99 |
| 9 | Custom Business Hours Window Cling, Personalized Storefront Decal with Logo & QR Code | DunamisPrint | $24 |
| 10 | Minding My Own Business, Comfort Colors T-Shirt, Entrepreneur Gift, Small Business Owner, Funny Tee, Minimalist Design, Success Shirt | spiffytouches | $7.96 |
Read from Etsy search on August 26, 2026. Positions marked Ad are paid placements.
Where the searches come from
Interest in "local business" is strongest in Wyoming, Kansas, Florida, District of Columbia, Louisiana. Useful for shipping estimates and for timing promotions to the right time zone.
Turn this into a listing
Take any phrase above and generate a full Etsy listing — title, description and all 13 tags — from it. Free, no card.
Questions
How competitive is "local business" on Etsy?
20,504 listings currently compete for "local business", which is moderate for Etsy. 25% of the first page is paid placement, so most of page 1 is still won organically.
When does "local business" sell best?
Demand peaks in February, averaged over the last five years, and bottoms out in December. Etsy needs a few weeks to index and rank a listing, so publishing four to six weeks before February catches the climb rather than the peak itself.
What do "local business" listings sell for?
The median price across 12 listings on page 1 is $12.26, with most between $7.84 and $37.62. That is what buyers searching this phrase are already used to seeing.
Where do these numbers come from?
Demand and seasonality are measured with Google Trends for the US. Listing counts, pricing and ad share are read from Etsy's own search results. Nothing here is an estimated monthly search volume — Etsy does not publish search volume, and any figure claiming to be one is a guess.