Is it worth going after?
220,022 listings already target "leather wallet". That is a crowded phrase — a new shop is unlikely to reach page 1 on it directly, but the longer variants below are where the same buyers are reachable. 60% of the first page is bought rather than earned, so organic slots are scarcer than the listing count alone suggests.
The shops holding page 1 have a median of 8,250 reviews. Established sellers hold this phrase, which matters more than the raw listing count: review history feeds Etsy's ranking, and a new listing cannot borrow it.
When "leather wallet" sells
Monthly average over the last five years, indexed 0–100. April is the high point and September the low. Etsy takes a few weeks to index and rank a new listing, so publish four to six weeks before April rather than during it.
What buyers search alongside it
Scored 0–100 relative to each other within this niche by Google Trends. Not monthly search volumes — nobody has those for Etsy.
| Phrase | Relative demand | Fits a tag |
|---|---|---|
| men's leather wallet | 100/100 | ✓ |
| women's leather wallet | 94/100 | 22 chars |
| black leather wallet | 64/100 | ✓ |
| card wallet | 60/100 | ✓ |
| leather card wallet | 59/100 | ✓ |
| mens leather wallet | 57/100 | ✓ |
| mens wallet | 50/100 | ✓ |
| leather bifold wallet | 45/100 | 21 chars |
| bifold wallet | 45/100 | ✓ |
| slim leather wallet | 38/100 | ✓ |
| rfid wallet | 37/100 | ✓ |
| men wallet leather | 36/100 | ✓ |
Etsy caps tags at 20 characters, which is why the longer phrases are marked.
Phrases growing fastest
Growth over the last five years, from Google Trends. A longer clock than the year-on-year figure above.
Who holds page 1
| # | Listing | Shop | Price |
|---|---|---|---|
| 1Ad | Leather Wallet•Wallet•Man Leather Wallet•Minimalist Wallet•Personalize Wallet•Leather Anniversary•Slim Leather Wallet•Man Wallet | TexasValleyLeather | $32.2 |
| 2Ad | Personalized Leather Wallet, Minimalist Wallet, Leather Bifold Wallet, Distressed Leather Slim Bifold Wallet, Fathers Day Gift | YoakumLeather | $17.32 |
| 3Ad | Handmade Milwaukee Full Grain Leather Men's Trifold Wallet, Personalized Gift, Card Slots | olpr | $34.98 |
| 4Ad | Personalized Leather RFID Wallet, Engraved Genuine Leather Custom Wallet, Anniversary Gift For Him, Husband, Boyfriend, Men, Father, Dad | PremiumEngrave | $28 |
| 5 | Handmade Leather Bifold Wallet: Personalized Front Pocket Card Holder | NooyaLeather | $33.25 |
| 6 | Slim Leather Wallet, DATE NIGHT, Personalized Bifold Wallet, Handmade Wallet for Men, Mens birthday gift, Monogram Mens wallet | YoakumLeather | $17.32 |
| 7 | Full Grain Leather Bifold Mens Wallet: RFID, Personalized Initials & Engraving | ManAndCrown | $57 |
| 8 | Engrave Leather Wallet for Men, Personalized Slim Wallet, Ideal Gift for Husband, Dad, Boyfriend, or Son | Birthday, Anniversary, Christmas | MENDRAH | $28.98 |
| 9Ad | Handmade Leather Bifold Wallet, Minimalist Front Pocket Wallet, Personalized Leather Wallet, Leather Cardholder Wallet, Small ID Card Wallet | moonriseleather | $19.25 |
| 10Ad | Personalized Slim Wallet, Fathers Day Gift, Minimalist Leather Card holder | EmpireLeatherGoods | $24.95 |
Read from Etsy search on August 29, 2026. Positions marked Ad are paid placements.
Where the searches come from
Interest in "leather wallet" is strongest in Wyoming, California, New York, Washington, Texas. Useful for shipping estimates and for timing promotions to the right time zone.
Turn this into a listing
Take any phrase above and generate a full Etsy listing — title, description and all 13 tags — from it. Free, no card.
Questions
How competitive is "leather wallet" on Etsy?
220,022 listings currently compete for "leather wallet", which is high for Etsy. 60% of the first page is paid placement, so ranking organically means competing against sellers who are also buying the top slots.
When does "leather wallet" sell best?
Demand peaks in April, averaged over the last five years, and bottoms out in September. Etsy needs a few weeks to index and rank a listing, so publishing four to six weeks before April catches the climb rather than the peak itself.
What do "leather wallet" listings sell for?
The median price across 10 listings on page 1 is $28.49, with most between $20.68 and $32.99. That is what buyers searching this phrase are already used to seeing.
Where do these numbers come from?
Demand and seasonality are measured with Google Trends for the US. Listing counts, pricing and ad share are read from Etsy's own search results. Nothing here is an estimated monthly search volume — Etsy does not publish search volume, and any figure claiming to be one is a guess.