Is it worth going after?
2,286,600 listings already target "invitation template". That is a crowded phrase — a new shop is unlikely to reach page 1 on it directly, but the longer variants below are where the same buyers are reachable. 50% of the first page is bought rather than earned, so organic slots are scarcer than the listing count alone suggests.
When "invitation template" sells
Monthly average over the last five years, indexed 0–100. April is the high point and December the low. Etsy takes a few weeks to index and rank a new listing, so publish four to six weeks before April rather than during it.
What buyers search alongside it
Scored 0–100 relative to each other within this niche by Google Trends. Not monthly search volumes — nobody has those for Etsy.
| Phrase | Relative demand | Fits a tag |
|---|---|---|
| free invitation template | 100/100 | 24 chars |
| birthday invitation | 56/100 | ✓ |
| birthday invitation template | 56/100 | 28 chars |
| party invitation template | 55/100 | 25 chars |
| birthday invitation template free | 23/100 | 33 chars |
| free party invitation template | 22/100 | 30 chars |
| birthday party invitation template | 18/100 | 34 chars |
| invitation templates | 17/100 | ✓ |
| wedding invitation template | 16/100 | 27 chars |
| invitation card | 15/100 | ✓ |
| invitation card template | 14/100 | 24 chars |
| baby invitation template | 13/100 | 24 chars |
Etsy caps tags at 20 characters, which is why the longer phrases are marked.
Phrases growing fastest
Growth over the last five years, from Google Trends. A longer clock than the year-on-year figure above.
Who holds page 1
| # | Listing | Shop | Price |
|---|---|---|---|
| 1Ad | Blue Baby Shower Invitation Template, Vintage Nursery Toys Invite, Teddy Bear Rocking Horse, Floral Editable Printable Download | SoireeStationeryCo | $8.39 |
| 2Ad | Colorful Whimsical Fun Girl Birthday Invitation, Pastel Birthday Invite, Girly Striped Party, Any Age, Editable Canva Template, PS250 | PaperAndSageStudio | $8.55 |
| 3Ad | Sage Green Clothesline Baby Shower Invitation, Gender Neutral Invite, Editable Canva Printable | ByVickyPaperStudio | $2.06 |
| 4 | Personalized Acrylic Birthday Invitation | Sweet 16, 18th, 21st | Gold Foil Clear Invite with Envelopes, Wax seals, and Dried Flowers | Wizzartprint | $0.5 |
| 5Ad | Its Fun To Be One First Birthday Invitation for Girl, Editable Canva Template | PinkPartyShop | $7 |
| 6 | Luxury Cocktail Birthday Video Invitation, Champagne Birthday Animated Invite, Elegant Digital Party Evite | FaruvaStarStudio | $3.39 |
| 7 | Kitty Birthday Invitation | Kitty Invite | Cat Birthday | Pink Kitty Party | Girls Birthday | Kawaii Party | Editable Canva Digital Invite | PaperNextDesigns | $2.2 |
| 8 | Editable Get Together Invitation Template, Family Gathering Invite, Dinner Party Invitation, Friends Reunion, Digital Download | MonolineStudioDesign | $3.19 |
| 9 | Editable Any Age Toy Story Birthday invitation, Toy Story Party Invite, Kids Birthday Invites, Editable Canva Template (Digital Download) | CaseyDigitalArts | $1.5 |
| 10 | It's Fun To Be One Birthday Invite Editable Photo Girl's First Birthday Invitation Canva Template | iQuickly | $2.97 |
Read from Etsy search on August 27, 2026. Positions marked Ad are paid placements.
Where the searches come from
Interest in "invitation template" is strongest in Texas, New Mexico, Mississippi, California, Arizona. Useful for shipping estimates and for timing promotions to the right time zone.
Turn this into a listing
Take any phrase above and generate a full Etsy listing — title, description and all 13 tags — from it. Free, no card.
Questions
How competitive is "invitation template" on Etsy?
2,286,600 listings currently compete for "invitation template", which is high for Etsy. 50% of the first page is paid placement, so ranking organically means competing against sellers who are also buying the top slots.
When does "invitation template" sell best?
Demand peaks in April, averaged over the last five years, and bottoms out in December. Etsy needs a few weeks to index and rank a listing, so publishing four to six weeks before April catches the climb rather than the peak itself.
What do "invitation template" listings sell for?
The median price across 12 listings on page 1 is $3.29, with most between $2.17 and $6.67. That is what buyers searching this phrase are already used to seeing.
Where do these numbers come from?
Demand and seasonality are measured with Google Trends for the US. Listing counts, pricing and ad share are read from Etsy's own search results. Nothing here is an estimated monthly search volume — Etsy does not publish search volume, and any figure claiming to be one is a guess.