Is it worth going after?
945,519 listings already target "home decor". That is a crowded phrase — a new shop is unlikely to reach page 1 on it directly, but the longer variants below are where the same buyers are reachable. Only 33% of the first page is paid, so most of it is won on relevance.
When "home decor" sells
Monthly average over the last five years, indexed 0–100. February is the high point and October the low. Etsy takes a few weeks to index and rank a new listing, so publish four to six weeks before February rather than during it.
What buyers search alongside it
Scored 0–100 relative to each other within this niche by Google Trends. Not monthly search volumes — nobody has those for Etsy.
| Phrase | Relative demand | Fits a tag |
|---|---|---|
| home and decor | 100/100 | ✓ |
| home wall decor | 45/100 | ✓ |
| wall decor | 44/100 | ✓ |
| home depot | 41/100 | ✓ |
| floor decor | 35/100 | ✓ |
| home decor stores | 35/100 | ✓ |
| home decor ideas | 31/100 | ✓ |
| home decor near me | 29/100 | ✓ |
| at home decor | 28/100 | ✓ |
| at home | 27/100 | ✓ |
| home decor store | 26/100 | ✓ |
| home floor and decor | 25/100 | ✓ |
Etsy caps tags at 20 characters, which is why the longer phrases are marked.
Phrases growing fastest
Growth over the last five years, from Google Trends. A longer clock than the year-on-year figure above.
Who holds page 1
| # | Listing | Shop | Price |
|---|---|---|---|
| 1Ad | Custom Music Player Mirror, Personalized Wall Mirror Modern Glass Mirror Decor, Song Display Mirror, Unique Home Decor Gift, Custom Wall Art | GreenGlassStudo | $376.23 |
| 2Ad | Handmade Corduroy Pillow Cover with Piping: Luxury Throw Cushion | SenyPillow | $18.3 |
| 3Ad | 3D World Map Wall Art, Push Pin Travel Map, Wooden Home Decor | EnjoyTheWood | $49.9 |
| 4Ad | Black Octopus Sconce - Nautical Art Wall Lamp - Coastal Home Decor - Animal Lighting Gift | April16studio | $144.08 |
| 5 | Handmade 8×10, 2.5×16 ft Wool Jute Rug, Aztec Kilim Rug, Traditional Rug, Vintage Decor,Kilim rug, Hallway runner rug, Washable dhurrie. | DhurrieHouse | $57.64 |
| 6 | Four-leaf clover in oval frame, good luck charm, pressed clover, handmade botanical decor | TimkaElka | $19.57 |
| 7 | Autumn Poppy Leaf Stained Glass Suncatcher, Handmade Floral Wind Chime Porch Window Decor, Thanksgiving Gift Custom Garden Light Catcher Art | CozyStudioCraftGifts | $40.68 |
| 8 | Real Butterfly Taxidermy in Wood Frame - Emerald Swallowtail, Purple Emperor, Blue Triangle | Entomology Art Wall Decor | Gift Bag | StormCome | $18.5 |
| 9 | Woman Reading in Window Print, Sage Green Reading Nook Wall Art Print, Minimalist Book Lover Decor, Slow Living Gift | VoxFeline | $15.87 |
| 10 | Decorative Hanging Umbrella Planter | Fun Unique Flower Pot | Small Hanging Planter | Outdoor Decor | Plant Lover Gift | DSDesignLV | $12.2 |
Read from Etsy search on August 22, 2026. Positions marked Ad are paid placements.
Where the searches come from
Interest in "home decor" is strongest in Wyoming, Kansas, Georgia, Florida, Louisiana. Useful for shipping estimates and for timing promotions to the right time zone.
Turn this into a listing
Take any phrase above and generate a full Etsy listing — title, description and all 13 tags — from it. Free, no card.
Questions
How competitive is "home decor" on Etsy?
945,519 listings currently compete for "home decor", which is high for Etsy. 33% of the first page is paid placement, so most of page 1 is still won organically.
When does "home decor" sell best?
Demand peaks in February, averaged over the last five years, and bottoms out in October. Etsy needs a few weeks to index and rank a listing, so publishing four to six weeks before February catches the climb rather than the peak itself.
What do "home decor" listings sell for?
The median price across 12 listings on page 1 is $31.14, with most between $18.45 and $66.98. That is what buyers searching this phrase are already used to seeing.
Where do these numbers come from?
Demand and seasonality are measured with Google Trends for the US. Listing counts, pricing and ad share are read from Etsy's own search results. Nothing here is an estimated monthly search volume — Etsy does not publish search volume, and any figure claiming to be one is a guess.