Is it worth going after?
1,382,649 listings already target "holiday decor". That is a crowded phrase — a new shop is unlikely to reach page 1 on it directly, but the longer variants below are where the same buyers are reachable. Only 8% of the first page is paid, so most of it is won on relevance.
The shops holding page 1 have a median of 1,300 reviews. Established sellers hold this phrase, which matters more than the raw listing count: review history feeds Etsy's ranking, and a new listing cannot borrow it.
When "holiday decor" sells
Monthly average over the last five years, indexed 0–100. December is the high point and August the low. Etsy takes a few weeks to index and rank a new listing, so publish four to six weeks before December rather than during it.
What buyers search alongside it
Scored 0–100 relative to each other within this niche by Google Trends. Not monthly search volumes — nobody has those for Etsy.
| Phrase | Relative demand | Fits a tag |
|---|---|---|
| holiday decor sale | 100/100 | ✓ |
| holiday decor on sale | 100/100 | 21 chars |
| shop holiday decor on sale | 99/100 | 26 chars |
| christmas decor | 26/100 | ✓ |
| christmas holiday decor | 25/100 | 23 chars |
| home holiday decor | 13/100 | ✓ |
| holiday decorations | 7/100 | ✓ |
| best holiday decor | 6/100 | ✓ |
| holiday decor ideas | 5/100 | ✓ |
| holiday decor near me | 3/100 | 21 chars |
| indoor holiday decor | 3/100 | ✓ |
| christmas & holiday decor | 2/100 | 25 chars |
Etsy caps tags at 20 characters, which is why the longer phrases are marked.
Phrases growing fastest
Growth over the last five years, from Google Trends. A longer clock than the year-on-year figure above.
Who holds page 1
| # | Listing | Shop | Price |
|---|---|---|---|
| 1 | Personalized Christmas Tree Skirt, Family Christmas Tree Skirts, Custom House Warming Gift, Christmas Home Decor, Christmas Decorations | Muvunyi | $12.52 |
| 2 | Autumn Poppy Leaf Stained Glass Suncatcher, Handmade Floral Wind Chime Porch Window Decor, Thanksgiving Gift Custom Garden Light Catcher Art | CozyStudioCraftGifts | $40.68 |
| 3 | Handmade Sugar Cookie Pillow, Halloween Decor, Cute Plush Decor Throw Pillow, Party Outdoor Home Decorations Decor Cushion, Halloween Gift | saturn1994 | $20.24 |
| 4 | Stained Glass Mosaic Pumpkin Lamp, Lighted Jack o Lantern Figurine, Warm Ambient Halloween Tabletop Light, Cozy Fall Home & Party Decor | MerryHollows | $34.05 |
| 5 | Embroidered Christmas Sweatshirt: Merry Christmas Bow Design | Up2ournecksinfabric | $37.21 |
| 6 | Vintage Halloween Wall Art, Snoopy Halloween Poster, Peanuts Halloween Decor, Halloween Parade Art, Nostalgic Storybook Print, Fall Decor | CosmicLuxeStore | $12.46 |
| 7 | Handmade Stained Glass Christmas Tree, Glass Tree Figurines, Gift for Best Friends, Unique Holiday Decor, Illuminated Glass Mini Xmas Tree | CozyHavensCrafts | $10.56 |
| 8 | Custom Farm Animal Embroidered Oval Ornament, Personalized Baby Name Hoop, Nursery Wall Decor, Baby Shower Gift, Baby Heirloom | NarcisoArtGifts | $16.99 |
| 9Ad | Custom Neon Sign | Neon Sign | Wedding Signs | Name Neon Signs | LED Neon Light Sign | Wedding Bridesmaid Gifts | Wall Decor | Home Decor | TheNeonDistrict | $12.5 |
| 10 | Christmas Magic Simmer Pot Kit: Holiday Stovetop Potpourri with Dried Orange | OhhHowCharming | $10 |
Read from Etsy search on August 26, 2026. Positions marked Ad are paid placements.
Where the searches come from
Interest in "holiday decor" is strongest in Wyoming, Mississippi, Louisiana, Arkansas, West Virginia. Useful for shipping estimates and for timing promotions to the right time zone.
Turn this into a listing
Take any phrase above and generate a full Etsy listing — title, description and all 13 tags — from it. Free, no card.
Questions
How competitive is "holiday decor" on Etsy?
1,382,649 listings currently compete for "holiday decor", which is high for Etsy. 8% of the first page is paid placement, so most of page 1 is still won organically.
When does "holiday decor" sell best?
Demand peaks in December, averaged over the last five years, and bottoms out in August. Etsy needs a few weeks to index and rank a listing, so publishing four to six weeks before December catches the climb rather than the peak itself.
What do "holiday decor" listings sell for?
The median price across 12 listings on page 1 is $18.61, with most between $12.49 and $33.17. That is what buyers searching this phrase are already used to seeing.
Where do these numbers come from?
Demand and seasonality are measured with Google Trends for the US. Listing counts, pricing and ad share are read from Etsy's own search results. Nothing here is an estimated monthly search volume — Etsy does not publish search volume, and any figure claiming to be one is a guess.