Is it worth going after?
1,352,440 listings already target "halloween". That is a crowded phrase — a new shop is unlikely to reach page 1 on it directly, but the longer variants below are where the same buyers are reachable. Only 0% of the first page is paid, so most of it is won on relevance.
When "halloween" sells
Monthly average over the last five years, indexed 0–100. October is the high point and December the low. Etsy takes a few weeks to index and rank a new listing, so publish four to six weeks before October rather than during it.
What buyers search alongside it
Scored 0–100 relative to each other within this niche by Google Trends. Not monthly search volumes — nobody has those for Etsy.
| Phrase | Relative demand | Fits a tag |
|---|---|---|
| spirit | 100/100 | ✓ |
| halloween spirit | 99/100 | ✓ |
| halloween costumes | 87/100 | ✓ |
| halloween costume | 85/100 | ✓ |
| halloween movies | 30/100 | ✓ |
| halloween movie | 23/100 | ✓ |
| halloween store | 17/100 | ✓ |
| costumes for halloween | 16/100 | 22 chars |
| halloween 2022 | 16/100 | ✓ |
| halloween decorations | 13/100 | 21 chars |
| halloween horror nights | 13/100 | 23 chars |
| halloween 2024 | 12/100 | ✓ |
Etsy caps tags at 20 characters, which is why the longer phrases are marked.
Phrases growing fastest
Growth over the last five years, from Google Trends. A longer clock than the year-on-year figure above.
Who holds page 1
| # | Listing | Shop | Price |
|---|---|---|---|
| 1 | Gothic Victorian Hanging Bookend with Halloween Pumpkin Light – Vintage Scrollwork Iron Shelf Decor, No-Drill Ghost or Lamp Night Light, | WishBoxDesigns | $19.9 |
| 2 | Comfort Colors® Vintage Halloween VHS Tee - Retro Spooky Season Shirt - Funny Horror T-shirt -Scary Movie Halloween Shirt | TshirtHavenUSA | $18.11 |
| 3 | Embroidered Haunted Manor Sweatshirt, Vintage Halloween Crewneck, Spooky House Line Art Pullover, Gothic Autumn Sweater | HHMEGA | $10.75 |
| 4 | Embroidered Spooky Goose Shirt Comfort Colors® Halloween TShirt, Witchy Silly Goose Lover Tee, Girly Halloween Gift, Trick or Treat Outfit | TheTrendingGiftCo | $26.25 |
| 5 | Halloween Ghost Swing Decor, Lighted Hanging Porch Decoration for Halloween Lovers, 3 Sizes | MoonlitHauntCo | $30.27 |
| 6 | Handmade Sugar Cookie Pillow, Halloween Decor, Cute Plush Decor Throw Pillow, Party Outdoor Home Decorations Decor Cushion, Halloween Gift | saturn1994 | $20.24 |
| 7 | Custom Birthstone Pumpkin Necklace, 18K Gold Birthstone Necklace, Personalised Necklace, 3D Pumpkin Necklace, Spooky Jewelry, Halloween Gift | CraftedHarmonyCreate | $21.99 |
| 8 | Comfort Colors Skeleton Dancing Arabesque Wildflower Botanical Floral Cottagecore Nature Lover Illustrative Women's T-shirt | SheSaidTee | $14.99 |
| 9 | Vintage Halloween Sweatshirt UNISX Retro Halloween Crewneck 90s Spooky Black Cat Hoodie Witchy Pumpkin Most Wonderful Time Witchy Fall Shirt | ShopJuneCollective | $36.43 |
| 10 | Stained Glass Green Bat Sun Catcher Glass Bat Window Decor Spooky Stained Ornament Halloween Bat Sun Catcher Home Decor Mother's Day Gift | GoodCharmStudio | $27 |
Read from Etsy search on August 22, 2026. Positions marked Ad are paid placements.
Where the searches come from
Interest in "halloween" is strongest in West Virginia, Utah, Kentucky, Missouri, Indiana. Useful for shipping estimates and for timing promotions to the right time zone.
Turn this into a listing
Take any phrase above and generate a full Etsy listing — title, description and all 13 tags — from it. Free, no card.
Questions
How competitive is "halloween" on Etsy?
1,352,440 listings currently compete for "halloween", which is high for Etsy. 0% of the first page is paid placement, so most of page 1 is still won organically.
When does "halloween" sell best?
Demand peaks in October, averaged over the last five years, and bottoms out in December. Etsy needs a few weeks to index and rank a listing, so publishing four to six weeks before October catches the climb rather than the peak itself.
What do "halloween" listings sell for?
The median price across 12 listings on page 1 is $20.07, with most between $14.4 and $26.44. That is what buyers searching this phrase are already used to seeing.
Where do these numbers come from?
Demand and seasonality are measured with Google Trends for the US. Listing counts, pricing and ad share are read from Etsy's own search results. Nothing here is an estimated monthly search volume — Etsy does not publish search volume, and any figure claiming to be one is a guess.