Is it worth going after?
582,336 listings already target "grandma gift". That is a crowded phrase — a new shop is unlikely to reach page 1 on it directly, but the longer variants below are where the same buyers are reachable. 50% of the first page is bought rather than earned, so organic slots are scarcer than the listing count alone suggests.
The shops holding page 1 have a median of 2,250 reviews. Established sellers hold this phrase, which matters more than the raw listing count: review history feeds Etsy's ranking, and a new listing cannot borrow it.
When "grandma gift" sells
Monthly average over the last five years, indexed 0–100. December is the high point and July the low. Etsy takes a few weeks to index and rank a new listing, so publish four to six weeks before December rather than during it.
What buyers search alongside it
Scored 0–100 relative to each other within this niche by Google Trends. Not monthly search volumes — nobody has those for Etsy.
| Phrase | Relative demand | Fits a tag |
|---|---|---|
| grandma gifts | 100/100 | ✓ |
| best grandma gift | 51/100 | ✓ |
| new grandma gift | 39/100 | ✓ |
| great grandma gift | 18/100 | ✓ |
| best grandma gifts | 15/100 | ✓ |
Etsy caps tags at 20 characters, which is why the longer phrases are marked.
Who holds page 1
| # | Listing | Shop | Price |
|---|---|---|---|
| 1Ad | Sun Catcher Mom Daughter Gift, Custom Floral Stained Glass Portrait, Photo Window Art | ValentinyUS | $13 |
| 2Ad | Personalized Mimi Stained Glass Suncatcher, Custom Birthday Gift for Mom Grandma, Floral Window Hanging Decor | ChaiArtCrafts | $12.54 |
| 3Ad | Personalized Grandma Coffee Mug, Promoted to Grandma Gift, Grandma to Be Gift, New Grandma Pregnancy Announcement Gift 007301 | MegaGraphicTees | $12.99 |
| 4Ad | Birthstone Ring for Mom | Personalized Family Keepsake | Raw Stone | Grandma Gift | amywaltz | $132.8 |
| 5 | Personalized Birth Flower Stained Glass Suncatcher with 3D Raised Detail, Family Bouquet Window Hanging, Mothers Day Gift for Mom or Grandma | SunGlowGlassUS | $23.18 |
| 6 | Grandmas Garden Gift for Grandma, Personalized Gifts for Mothers Day Gifts, Personalized Flower Pot, Birth Flower Mom Gifts from Daughter | lalalagiftland | $14.49 |
| 7 | Personalized Grandma Mug, Custom Grandchild Name Coffee Cup, Pregnancy Announcement Gift | AgataDigitalArt | $15.13 |
| 8 | Colorful Stained Glass Suncatcher, Glass Wind Chime Window Hanging, Light Catcher Garden Decor, Housewarming Gift for Mom Grandma | HandblownGlassGift | $35 |
| 9 | Custom Bee Stained Glass Suncatcher Window Hangings Bumble Bee Honeybee Bee Garden Art Mother's Day Gift Grandma Bee Gift S8 | JZJewelryStudio | $15.88 |
| 10 | Grandma's Garden DIY Stepping Stone Kit - Personalized Handprint | MamaBsWreathsAndDIY | $20.75 |
Read from Etsy search on August 24, 2026. Positions marked Ad are paid placements.
Where the searches come from
Interest in "grandma gift" is strongest in Wyoming, North Dakota, Nebraska, Iowa, Minnesota. Useful for shipping estimates and for timing promotions to the right time zone.
Turn this into a listing
Take any phrase above and generate a full Etsy listing — title, description and all 13 tags — from it. Free, no card.
Questions
How competitive is "grandma gift" on Etsy?
582,336 listings currently compete for "grandma gift", which is high for Etsy. 50% of the first page is paid placement, so ranking organically means competing against sellers who are also buying the top slots.
When does "grandma gift" sell best?
Demand peaks in December, averaged over the last five years, and bottoms out in July. Etsy needs a few weeks to index and rank a listing, so publishing four to six weeks before December catches the climb rather than the peak itself.
What do "grandma gift" listings sell for?
The median price across 12 listings on page 1 is $15.51, with most between $14.12 and $21.75. That is what buyers searching this phrase are already used to seeing.
Where do these numbers come from?
Demand and seasonality are measured with Google Trends for the US. Listing counts, pricing and ad share are read from Etsy's own search results. Nothing here is an estimated monthly search volume — Etsy does not publish search volume, and any figure claiming to be one is a guess.