Is it worth going after?
1,860,480 listings already target "gift tags". That is a crowded phrase — a new shop is unlikely to reach page 1 on it directly, but the longer variants below are where the same buyers are reachable. Only 33% of the first page is paid, so most of it is won on relevance.
The shops holding page 1 have a median of 3,650 reviews. Established sellers hold this phrase, which matters more than the raw listing count: review history feeds Etsy's ranking, and a new listing cannot borrow it.
When "gift tags" sells
Monthly average over the last five years, indexed 0–100. December is the high point and July the low. Etsy takes a few weeks to index and rank a new listing, so publish four to six weeks before December rather than during it.
What buyers search alongside it
Scored 0–100 relative to each other within this niche by Google Trends. Not monthly search volumes — nobody has those for Etsy.
| Phrase | Relative demand | Fits a tag |
|---|---|---|
| printable gift tags | 100/100 | ✓ |
| gift tags christmas | 96/100 | ✓ |
| free gift tags | 77/100 | ✓ |
| free gift tags printable | 57/100 | 24 chars |
| printable gift tags christmas | 30/100 | 29 chars |
| free christmas gift tags | 19/100 | 24 chars |
| gift tags personalized | 19/100 | 22 chars |
| teacher gift tags | 16/100 | ✓ |
| santa gift tags | 15/100 | ✓ |
| paper gift tags | 15/100 | ✓ |
| christmas gift tags free printable | 13/100 | 34 chars |
| gift tags template | 12/100 | ✓ |
Etsy caps tags at 20 characters, which is why the longer phrases are marked.
Phrases growing fastest
Growth over the last five years, from Google Trends. A longer clock than the year-on-year figure above.
Who holds page 1
| # | Listing | Shop | Price |
|---|---|---|---|
| 1Ad | JONI PRINTED + SHIPPED Thanksgiving Gift Tag, Disco Pumpkin Gift Tag, So Very Thankful For You Favor Tag, Fall Gift Basket Tag, Autumn Favor | UnmeasuredEvent | $31.5 |
| 2Ad | Custom Tags, Personalized Tags, Printed Custom Hang Tags, Product Tags, Thank You Gift Tags, White Tags / Kraft Tags, Logo / Business Tags | weddingsnwhimsy | $19 |
| 3Ad | 1000 Thick Custom Hang Tags, Dedicated Brand Tags, Decorative Hang Tags, Business Hang Tags for Gift, Clothing Tags, Simple Tag, Gift Tags | wovenlabelZ | $50 |
| 4Ad | Halloween Teacher Gift Stickers, Funny Teacher Appreciation Labels, Caffeine Coffee Gift Tag, Frankenstein Halloween Favor Stickers, Printed | PigPartyPrints | $6.95 |
| 5 | Personalized gift tags, Family gift, Custom Gift Tag, birthday Tag, gift bag, Hostess Gift, party favor, To From Tag, Set of 24 gift tags | CastleberryHill | $19.5 |
| 6 | Personalized Gift Tags | Custom Name Tags for Holidays, Birthdays, Special Occasions & Home Gifts | ScottieRoDesigns | $30 |
| 7 | Family Monogram Calling Cards | Initial Enclosure Cards | Holiday Family Gift Tags | HayesandHartDesigns | $18 |
| 8 | Personalized Gift Tag, Custom Name Tag, Baby Shower, Birthday, Christmas, Party Hostess | joycreativeshop | $28 |
| 9 | Scallop Family Monogram Calling Cards | Initial Enclosure Cards | Holiday Family Gift Tags | HayesandHartDesigns | $18 |
| 10 | Personalized Custom Gift Tags, Enclosure Cards, Gift Stickers, Family Gift Tags | ohsuzyqdesigns | $7.99 |
Read from Etsy search on August 22, 2026. Positions marked Ad are paid placements.
Where the searches come from
Interest in "gift tags" is strongest in Wyoming, Utah, Mississippi, Alabama, Louisiana. Useful for shipping estimates and for timing promotions to the right time zone.
Turn this into a listing
Take any phrase above and generate a full Etsy listing — title, description and all 13 tags — from it. Free, no card.
Questions
How competitive is "gift tags" on Etsy?
1,860,480 listings currently compete for "gift tags", which is high for Etsy. 33% of the first page is paid placement, so most of page 1 is still won organically.
When does "gift tags" sell best?
Demand peaks in December, averaged over the last five years, and bottoms out in July. Etsy needs a few weeks to index and rank a listing, so publishing four to six weeks before December catches the climb rather than the peak itself.
What do "gift tags" listings sell for?
The median price across 12 listings on page 1 is $19.25, with most between $17.22 and $30.38. That is what buyers searching this phrase are already used to seeing.
Where do these numbers come from?
Demand and seasonality are measured with Google Trends for the US. Listing counts, pricing and ad share are read from Etsy's own search results. Nothing here is an estimated monthly search volume — Etsy does not publish search volume, and any figure claiming to be one is a guess.