Is it worth going after?
890,805 listings already target "fathers day gift". That is a crowded phrase — a new shop is unlikely to reach page 1 on it directly, but the longer variants below are where the same buyers are reachable. 50% of the first page is bought rather than earned, so organic slots are scarcer than the listing count alone suggests.
The shops holding page 1 have a median of 2,350 reviews. Established sellers hold this phrase, which matters more than the raw listing count: review history feeds Etsy's ranking, and a new listing cannot borrow it.
When "fathers day gift" sells
Monthly average over the last five years, indexed 0–100. June is the high point and March the low. Etsy takes a few weeks to index and rank a new listing, so publish four to six weeks before June rather than during it.
What buyers search alongside it
Scored 0–100 relative to each other within this niche by Google Trends. Not monthly search volumes — nobody has those for Etsy.
| Phrase | Relative demand | Fits a tag |
|---|---|---|
| gift for fathers day | 100/100 | ✓ |
| fathers day ideas | 99/100 | ✓ |
| fathers day gift ideas | 96/100 | 22 chars |
| fathers day gifts | 44/100 | ✓ |
| dad fathers day gift | 43/100 | ✓ |
| first fathers day | 28/100 | ✓ |
| fathers day gift for dad | 28/100 | 24 chars |
| first fathers day gift | 27/100 | 22 chars |
| best fathers day gift | 27/100 | 21 chars |
| gift ideas for fathers day | 25/100 | 26 chars |
| father's day gift ideas | 16/100 | 23 chars |
| fathers day gift card | 14/100 | 21 chars |
Etsy caps tags at 20 characters, which is why the longer phrases are marked.
Phrases growing fastest
Growth over the last five years, from Google Trends. A longer clock than the year-on-year figure above.
Who holds page 1
| # | Listing | Shop | Price |
|---|---|---|---|
| 1Ad | Custom Bobblehead from Photo, Custom Men's Bobblehead, Unique Retirement or Birthday Gifts for Men/Dad/Husband/Boss, Handmade replica model | yourBobbleheadBuddy | $45.52 |
| 2Ad | Custom Engraved Wood Liquor Dispenser, Housewarming Gift, Personalized Dispenser with Whiskey Glasses, Gift for Couples, Bourbon Decanter | KnotScout | $67.99 |
| 3Ad | Custom ViewFinder Reel, Personalized Photo Viewer: Custom Photo Gift For Birthday, Anniversary, Nostalgic Keepsake, | PeppapigUS | $17.84 |
| 4 | Personalized Mens Bracelet, Husband Gift, Stainless Steel Bracelet For Dad With Kids Name, Family Name Bracelet, Personalize Daddy Bracelet | AllhisGifts | $26.9 |
| 5Ad | Personalized Handmade Damascus Pocket knife wood handle Custom Groomsmen Gift Anniversary gift for him wedding gift Birthday gift | HuntStoreUSA | $23.7 |
| 6 | BBQ Cutting Board, Fathers day gift for Dad, Custom Grilling Gifts for Him, Gift for Men, Guy, Husband, Grandpa Gift, Boyfriend Gift | GiftsToEngrave | $13.99 |
| 7 | Etched Picture Rocks glass | Father's day, dad gifts, personalized whiskey glass, personalized glassware, custom portrait, unique dad gifts | CuttingEdgeBoston | $28.8 |
| 8 | Custom Dad Vintage Photo Shirt: Personalized Fathers Day Shirt With Kids Photo, Funny Dad Shirt, Best Dad Ever Shirt, Dad Christmas Gift | MugvoyageCo | $6.99 |
| 9 | DIY Personalized Garden Stone Kit – Handprint Garden Stone – Fathers Day Gift for Dad or Grandpa | MamaBsWreathsAndDIY | $24.5 |
| 10 | Custom Garage Sign, Personalized Workshop Sign, Can't Fix Stupid, Rust and Steel Design | FunnyHAHAUSA | $25 |
Read from Etsy search on August 24, 2026. Positions marked Ad are paid placements.
Turn this into a listing
Take any phrase above and generate a full Etsy listing — title, description and all 13 tags — from it. Free, no card.
Questions
How competitive is "fathers day gift" on Etsy?
890,805 listings currently compete for "fathers day gift", which is high for Etsy. 50% of the first page is paid placement, so ranking organically means competing against sellers who are also buying the top slots.
When does "fathers day gift" sell best?
Demand peaks in June, averaged over the last five years, and bottoms out in March. Etsy needs a few weeks to index and rank a listing, so publishing four to six weeks before June catches the climb rather than the peak itself.
What do "fathers day gift" listings sell for?
The median price across 12 listings on page 1 is $25.95, with most between $22.24 and $33.32. That is what buyers searching this phrase are already used to seeing.
Where do these numbers come from?
Demand and seasonality are measured with Google Trends for the US. Listing counts, pricing and ad share are read from Etsy's own search results. Nothing here is an estimated monthly search volume — Etsy does not publish search volume, and any figure claiming to be one is a guess.