Is it worth going after?
148,360 listings already target "family name sign". That is a crowded phrase — a new shop is unlikely to reach page 1 on it directly, but the longer variants below are where the same buyers are reachable. 55% of the first page is bought rather than earned, so organic slots are scarcer than the listing count alone suggests.
The shops holding page 1 have a median of 6,500 reviews. Established sellers hold this phrase, which matters more than the raw listing count: review history feeds Etsy's ranking, and a new listing cannot borrow it.
When "family name sign" sells
Monthly average over the last five years, indexed 0–100. April is the high point and August the low. Etsy takes a few weeks to index and rank a new listing, so publish four to six weeks before April rather than during it.
What buyers search alongside it
Scored 0–100 relative to each other within this niche by Google Trends. Not monthly search volumes — nobody has those for Etsy.
| Phrase | Relative demand | Fits a tag |
|---|---|---|
| family name signs | 100/100 | ✓ |
| custom family name sign | 100/100 | 23 chars |
| personalized family name signs | 21/100 | 30 chars |
Etsy caps tags at 20 characters, which is why the longer phrases are marked.
Phrases growing fastest
Growth over the last five years, from Google Trends. A longer clock than the year-on-year figure above.
Who holds page 1
| # | Listing | Shop | Price |
|---|---|---|---|
| 1Ad | 3D Family Last Name Sign, Anniversary Gift, Farmhouse Family, Housewarming Gift, Custom Family Sign, Wooden Name Sign, Christmas Gift | TheTrendyHomeCompany | $23.4 |
| 2Ad | Personalized Family Name Sign, Established Date Wood Decor, Farmhouse Entryway Housewarming Gift | ascHandcraftedWoods | $42.31 |
| 3Ad | Personalized Family Name Sign, Custom Last Name Established Sign, Wedding Gift for Couple, Housewarming Gift, Farmhouse Wall Decor | mrcwoodproducts | $12.66 |
| 4Ad | Personalized Surname Sign, Rustic Wood Family Plaque with Year, Thoughtful Gift for Wedding or Anniversary, Wooden Home Decor | NorthernMemento | $48.3 |
| 5 | Personalized Family Name Wood Sign, Custom Established Year Wedding Gift for Couple, Last | WoodByStu | $32.34 |
| 6 | Personalized Family Name Sign, Custom Last Name Sign, Housewarming Gift, Anniversary Gift, Farmhouse Wall Decor | mrcwoodproducts | $12.66 |
| 7 | Personalized Family Last Name Sign | Custom Wooden Wedding | Home Decor | WhiteCollarWorkshop | $26.4 |
| 8 | Premium Custom Solid Wood Family Name Sign | BlazerCustomDesigns | $56.25 |
| 9 | Personalized Family Name Sign with Established Date, Farmhouse Wall Decor for Living Room, Last Name Wood Sign, Wedding & Anniversary Gift | DesignsHomemadeShop | $28 |
| 10Ad | Custom Metal Signs | Monogram Wall Decor | Metal Wall Art | Last Name Sign | Family Name Sign | Personalized Wedding Gift | Custom Metal Art | LakeshoreMetalDecor | $16 |
Read from Etsy search on August 24, 2026. Positions marked Ad are paid placements.
Where the searches come from
Interest in "family name sign" is strongest in Wyoming, Alaska, Oklahoma, Louisiana, Kansas. Useful for shipping estimates and for timing promotions to the right time zone.
Turn this into a listing
Take any phrase above and generate a full Etsy listing — title, description and all 13 tags — from it. Free, no card.
Questions
How competitive is "family name sign" on Etsy?
148,360 listings currently compete for "family name sign", which is high for Etsy. 55% of the first page is paid placement, so ranking organically means competing against sellers who are also buying the top slots.
When does "family name sign" sell best?
Demand peaks in April, averaged over the last five years, and bottoms out in August. Etsy needs a few weeks to index and rank a listing, so publishing four to six weeks before April catches the climb rather than the peak itself.
What do "family name sign" listings sell for?
The median price across 11 listings on page 1 is $26.4, with most between $15.49 and $37.33. That is what buyers searching this phrase are already used to seeing.
Where do these numbers come from?
Demand and seasonality are measured with Google Trends for the US. Listing counts, pricing and ad share are read from Etsy's own search results. Nothing here is an estimated monthly search volume — Etsy does not publish search volume, and any figure claiming to be one is a guess.