Is it worth going after?
1,426,032 listings already target "fall". That is a crowded phrase — a new shop is unlikely to reach page 1 on it directly, but the longer variants below are where the same buyers are reachable. 50% of the first page is bought rather than earned, so organic slots are scarcer than the listing count alone suggests.
The shops holding page 1 have a median of 2,100 reviews. Established sellers hold this phrase, which matters more than the raw listing count: review history feeds Etsy's ranking, and a new listing cannot borrow it.
When "fall" sells
Monthly average over the last five years, indexed 0–100. September is the high point and December the low. Etsy takes a few weeks to index and rank a new listing, so publish four to six weeks before September rather than during it.
What buyers search alongside it
Scored 0–100 relative to each other within this niche by Google Trends. Not monthly search volumes — nobody has those for Etsy.
| Phrase | Relative demand | Fits a tag |
|---|---|---|
| the fall | 100/100 | ✓ |
| fall out | 24/100 | ✓ |
| fall 2025 | 20/100 | ✓ |
| fall 2023 | 19/100 | ✓ |
| fall 2022 | 18/100 | ✓ |
| fall 2024 | 18/100 | ✓ |
| when is fall | 18/100 | ✓ |
| fall river | 17/100 | ✓ |
| fall back | 11/100 | ✓ |
| fall movie | 10/100 | ✓ |
| first day of fall | 10/100 | ✓ |
| fall 2021 | 9/100 | ✓ |
Etsy caps tags at 20 characters, which is why the longer phrases are marked.
Phrases growing fastest
Growth over the last five years, from Google Trends. A longer clock than the year-on-year figure above.
Who holds page 1
| # | Listing | Shop | Price |
|---|---|---|---|
| 1Ad | Autumn | Fall Wedding Dress | Forest Woodland Wedding Dress | Elven Wedding Dress | Orange Rust Wedding Dress | Sample | 3-4 Month Delivery | floraandlane | $850 |
| 2Ad | Boho Pumpkin Comfort Colors® Shirt Cute Fall Pumpkin Pattern Tee Autumn Aesthetic Cottagecore Harvest Season TShirt Thanksgiving T-Shirt | thesmalltowngiftco | $16.49 |
| 3Ad | Sweater Weather Png, Preppy Leopard Fall Coffee Sublimation, Cozy Autumn Sweater Latte Shirt, Pumpkin Plaid Fall Png, Digital Download | Counil | $2.98 |
| 4Ad | Camo Boo PNG, Camouflage Halloween Ghost Sublimation Shirt Design | CanArtStudio | $2.44 |
| 5 | Rustic Fabric Leaf & Acorn Bowl Fillers| Primitive Fall Decor | Autumn Acorns I leaves | Thanksgiving Decor | Handmade Bowl Fill | mountainrangefarms | $21.99 |
| 6 | Fall Car Diffuser Set | Autumn Hanging Fresheners for Rearview Mirror | 8TwelveGoods | $1.99 |
| 7 | Pumpkin Comfort Colors Embroidered Tee - Pumpkin Outline T-Shirt - Simple Fall Pumpkin Crewneck T-Shirt - Minimal Fall Long Sleeve T-Shirt | TheStitchBarnStore | $20.7 |
| 8 | Halloween Simmer Pot Kit | Witch's Kitchen Botanical Blend | Fall Simmer Pot Gift | Stovetop Potpourri | Spooky Gift |Autumn Decor|Simmering | TheSilverDiva | $7.22 |
| 9 | Hanging Ghost Black Cat Pumpkin Lantern, Spooky Outdoor Porch Light, Gothic Halloween Decor | Cattersh | $20.09 |
| 10 | Pumpkin Season Embroidered Sweatshirt, Gingham Applique Fall Crewneck, Autumn Cozy Pullover Gift, Cozy Fall Crewneck, Thanksgiving Gift | VuPot | $19.56 |
Read from Etsy search on August 21, 2026. Positions marked Ad are paid placements.
Where the searches come from
Interest in "fall" is strongest in Rhode Island, Massachusetts, Indiana, Wisconsin, Kentucky. Useful for shipping estimates and for timing promotions to the right time zone.
Turn this into a listing
Take any phrase above and generate a full Etsy listing — title, description and all 13 tags — from it. Free, no card.
Questions
How competitive is "fall" on Etsy?
1,426,032 listings currently compete for "fall", which is high for Etsy. 50% of the first page is paid placement, so ranking organically means competing against sellers who are also buying the top slots.
When does "fall" sell best?
Demand peaks in September, averaged over the last five years, and bottoms out in December. Etsy needs a few weeks to index and rank a listing, so publishing four to six weeks before September catches the climb rather than the peak itself.
What do "fall" listings sell for?
The median price across 12 listings on page 1 is $11.86, with most between $2.85 and $20.24. That is what buyers searching this phrase are already used to seeing.
Where do these numbers come from?
Demand and seasonality are measured with Google Trends for the US. Listing counts, pricing and ad share are read from Etsy's own search results. Nothing here is an estimated monthly search volume — Etsy does not publish search volume, and any figure claiming to be one is a guess.