Is it worth going after?
128,663 listings already target "event planning". That is a crowded phrase — a new shop is unlikely to reach page 1 on it directly, but the longer variants below are where the same buyers are reachable. 50% of the first page is bought rather than earned, so organic slots are scarcer than the listing count alone suggests.
The shops holding page 1 have a median of 1,180 reviews. Established sellers hold this phrase, which matters more than the raw listing count: review history feeds Etsy's ranking, and a new listing cannot borrow it.
When "event planning" sells
Monthly average over the last five years, indexed 0–100. February is the high point and December the low. Etsy takes a few weeks to index and rank a new listing, so publish four to six weeks before February rather than during it.
What buyers search alongside it
Scored 0–100 relative to each other within this niche by Google Trends. Not monthly search volumes — nobody has those for Etsy.
| Phrase | Relative demand | Fits a tag |
|---|---|---|
| what is event planning | 100/100 | 22 chars |
| event planning jobs | 79/100 | ✓ |
| event planning business | 57/100 | 23 chars |
| company event planning | 46/100 | 22 chars |
| wedding planning | 37/100 | ✓ |
| event planner | 35/100 | ✓ |
| event planning near me | 33/100 | 22 chars |
| event planning companies | 30/100 | 24 chars |
| event planning and management | 29/100 | 29 chars |
| event planning services | 29/100 | 23 chars |
| event planning template | 25/100 | 23 chars |
| event planning software | 25/100 | 23 chars |
Etsy caps tags at 20 characters, which is why the longer phrases are marked.
Phrases growing fastest
Growth over the last five years, from Google Trends. A longer clock than the year-on-year figure above.
Who holds page 1
| # | Listing | Shop | Price |
|---|---|---|---|
| 1Ad | EVENT PLANNER BUSINESS Bundle, Event Planner Template Bundle, Event Planning Business Cards, Event Planner Logo, Table Seating Chart | MindfulPlanningPages | $19.79 |
| 2Ad | Events Schedule Events Calendar Template Multi-Day Event Scheduler Spreadsheet Monthly Events Tracker Events Business Planner Google Sheets | ExclusiveDesignLab | $13.99 |
| 3Ad | Event Planner Browser App | Event Planning Dashboard | Event Scheduler | Task Budget Guest Vendor Tracker | Digital Download | BoringStudioDesign | $7.6 |
| 4Ad | Event Planner Spreadsheet Google Sheets Party Planning Template Budget Tracker Vendor Guest List Bridal Shower Organizer Baby Shower Planner | TheProductivePlans | $5.34 |
| 5 | Event Planner Spreadsheet Party Planning Google Sheets Excel Baby Shower Corporate Event Organizer Budget Vendor Entertainment Guest List | HeyMorning | $6.49 |
| 6 | Event Planner Printable, Event Planning Checklist, Party Planner, Venue Comparison, Event Budget, Event Menu, Guest List, Event Worksheet | TrustPrintPlan | $1.73 |
| 7 | Events Planner - events calendar - events calendar google sheets - event planning spreadsheet - event planner spreadsheet - events tracker | TemplateMountain | $3 |
| 8 | All-in-One Event Planner | Google Sheets & Excel Budget Tracker, Guest List, Vendor Tracker | BuildSheetStudio | $7 |
| 9 | Party Planner Website Template, Event Planner Website Canva, Wedding Planner Website Template Canva, Event Organizer Party Planning Business | BrainboxDiva | $13.5 |
| 10Ad | Event Planning Management System | Wedding, Corporate, Private Organizer (Digital Download) | PlannerCrown | $23.99 |
Read from Etsy search on August 21, 2026. Positions marked Ad are paid placements.
Where the searches come from
Interest in "event planning" is strongest in Wyoming, District of Columbia, New York, Virginia, Maryland. Useful for shipping estimates and for timing promotions to the right time zone.
Turn this into a listing
Take any phrase above and generate a full Etsy listing — title, description and all 13 tags — from it. Free, no card.
Questions
How competitive is "event planning" on Etsy?
128,663 listings currently compete for "event planning", which is high for Etsy. 50% of the first page is paid placement, so ranking organically means competing against sellers who are also buying the top slots.
When does "event planning" sell best?
Demand peaks in February, averaged over the last five years, and bottoms out in December. Etsy needs a few weeks to index and rank a listing, so publishing four to six weeks before February catches the climb rather than the peak itself.
What do "event planning" listings sell for?
The median price across 10 listings on page 1 is $7.3, with most between $5.63 and $13.87. That is what buyers searching this phrase are already used to seeing.
Where do these numbers come from?
Demand and seasonality are measured with Google Trends for the US. Listing counts, pricing and ad share are read from Etsy's own search results. Nothing here is an estimated monthly search volume — Etsy does not publish search volume, and any figure claiming to be one is a guess.