Is it worth going after?
2,005,992 listings already target "engagement gift". That is a crowded phrase — a new shop is unlikely to reach page 1 on it directly, but the longer variants below are where the same buyers are reachable. 55% of the first page is bought rather than earned, so organic slots are scarcer than the listing count alone suggests.
The shops holding page 1 have a median of 5,900 reviews. Established sellers hold this phrase, which matters more than the raw listing count: review history feeds Etsy's ranking, and a new listing cannot borrow it.
When "engagement gift" sells
Monthly average over the last five years, indexed 0–100. April is the high point and January the low. Etsy takes a few weeks to index and rank a new listing, so publish four to six weeks before April rather than during it.
What buyers search alongside it
Scored 0–100 relative to each other within this niche by Google Trends. Not monthly search volumes — nobody has those for Etsy.
| Phrase | Relative demand | Fits a tag |
|---|---|---|
| gift for engagement | 100/100 | ✓ |
| engagement ring | 50/100 | ✓ |
| engagement party gift | 43/100 | 21 chars |
| engagement party | 42/100 | ✓ |
| engagement gift ideas | 39/100 | 21 chars |
| engagement gifts | 23/100 | ✓ |
| gift for engagement party | 21/100 | 25 chars |
| wedding gift | 20/100 | ✓ |
| best engagement gift | 20/100 | ✓ |
| engagement gift box | 15/100 | ✓ |
| engagement gift for couple | 6/100 | 26 chars |
| engagement gift basket | 5/100 | 22 chars |
Etsy caps tags at 20 characters, which is why the longer phrases are marked.
Phrases growing fastest
Growth over the last five years, from Google Trends. A longer clock than the year-on-year figure above.
Who holds page 1
| # | Listing | Shop | Price |
|---|---|---|---|
| 1Ad | Couple Proposal Portrait, Custom Portrait From Photo, Engagement Gift, Gift for Couples, Anniversary Gift for him, Watercolor Painting | CustomYourMoment | $9.98 |
| 2Ad | Personalized Serving Board for Couple, Marble Wood Cheese Board, Engraved Wedding Gift, Family Gift, Custom Charcuterie Board, New House | SicilianElegance | $21.27 |
| 3 | Custom Ceramic Engaged Ring Tray For Mr and Mrs Gift, Personalized Trinket Dish For Wedding Date Gifts, Customized Jewelry Dish With Name | BrightBizNeons | $3.99 |
| 4 | Engaged Era Sweatshirt Gift, Future Mrs Embroidered Crewneck, Personalized Bride To Be Gift, Engagement Gift for Her, Proposal Gift | FlowertownWeddings | $25.5 |
| 5 | Personalized Engagement Ornament, The Year We Got Engaged Keepsake, Engagement Gifts For Couples, Wedding Gifts, Engaged Christmas Ornament | SpecialJoyGifts | $16.45 |
| 6 | Personalized Beach Engaged Ornament 2026, Engagement Gift, First Christmas Engaged Gift, Engagement Party Gift, Engagement Gifts for Couple | FallingGlamour | $13.99 |
| 7Ad | Newlyweds Kintsugi Kit, Wedding Gift for Couples, Anniversary Experience Gift, Bring Your Vows to Life! | LIFEHONEY | $179 |
| 8Ad | Personalized Couples Woven Throw Blanket | Adventure Awaits Moss Green Boho Stripe, Doodle Style Home Accent Wedding Engagement Anniversary | LushLayersByAnnalee | $49.49 |
| 9 | Personalized Perfect Match Candle Gift, Custom Couple Keepsake for Wedding Anniversary or Engagement with Matches | SparksandMore | $13.87 |
| 10Ad | Adventure Book Scrapbook Valentines Gift for him, Personalized Anniversary Gift for her, Travel Scrapbook, Couples gift, Gifts for Boyfriend | RedBerryGuestBooks | $34.77 |
Read from Etsy search on August 24, 2026. Positions marked Ad are paid placements.
Where the searches come from
Interest in "engagement gift" is strongest in Wyoming, New Jersey, District of Columbia, New York, Massachusetts. Useful for shipping estimates and for timing promotions to the right time zone.
Turn this into a listing
Take any phrase above and generate a full Etsy listing — title, description and all 13 tags — from it. Free, no card.
Questions
How competitive is "engagement gift" on Etsy?
2,005,992 listings currently compete for "engagement gift", which is high for Etsy. 55% of the first page is paid placement, so ranking organically means competing against sellers who are also buying the top slots.
When does "engagement gift" sell best?
Demand peaks in April, averaged over the last five years, and bottoms out in January. Etsy needs a few weeks to index and rank a listing, so publishing four to six weeks before April catches the climb rather than the peak itself.
What do "engagement gift" listings sell for?
The median price across 11 listings on page 1 is $21.27, with most between $13.93 and $42.13. That is what buyers searching this phrase are already used to seeing.
Where do these numbers come from?
Demand and seasonality are measured with Google Trends for the US. Listing counts, pricing and ad share are read from Etsy's own search results. Nothing here is an estimated monthly search volume — Etsy does not publish search volume, and any figure claiming to be one is a guess.