Is it worth going after?
457,935 listings already target "cute keychain". That is a crowded phrase — a new shop is unlikely to reach page 1 on it directly, but the longer variants below are where the same buyers are reachable. Only 8% of the first page is paid, so most of it is won on relevance.
When "cute keychain" sells
Monthly average over the last five years, indexed 0–100. February is the high point and October the low. Etsy takes a few weeks to index and rank a new listing, so publish four to six weeks before February rather than during it.
What buyers search alongside it
Scored 0–100 relative to each other within this niche by Google Trends. Not monthly search volumes — nobody has those for Etsy.
| Phrase | Relative demand | Fits a tag |
|---|---|---|
| cute keychains | 100/100 | ✓ |
| plush keychain | 77/100 | ✓ |
| cute keychain ideas | 36/100 | ✓ |
| cute keychain accessories | 31/100 | 25 chars |
Etsy caps tags at 20 characters, which is why the longer phrases are marked.
Phrases growing fastest
Growth over the last five years, from Google Trends. A longer clock than the year-on-year figure above.
Who holds page 1
| # | Listing | Shop | Price |
|---|---|---|---|
| 1 | Playful Rabbit and Lotus Aesthetic Handmade Beaded Strap – Phone, Water Bottle, Camera Accessory | PThandmadekeychain | $4.68 |
| 2 | Mofusand Fruit Series Keychain Charm | aikirana | $9.87 |
| 3 | Handmade Felt Fruit and Veggie Keychains – Cute Wool Bag Charms – Fun Gift for Her, Kids, Teachers, Friends – Unique Eco-Friendly Key Ring | giftsbysiot | $13.99 |
| 4 | Custom Pink Croc Initial Card Holder Keychain, Personalized Monogram Leather Wallet, Bridesmaid Gift, Engraved Key Fob | MirthBloomaLam | $4.62 |
| 5 | Crochet Bunny and Bear Keychain Set, Cute Handmade Animal Bag Charms, Kawaii Gifts for Her, Pastel Couple Gift, Handbag Accessories | SentimentCoStore | $8.7 |
| 6 | Personalized Wristlet Keychain, Key Fob Wrist Lanyard Gift for Her | FireflyPaperStudio | $18.99 |
| 7 | Pink Bat Fairy Minifigure Keychain – Handmade Kawaii Bow Charm | 786PowerMart | $9.49 |
| 8Ad | Build Your Own Bag Charm with Photo, Custom Keychain, Make Your Own Keychain, Purse Chain Accessory, Personalized Bag Keychain | LifebloodCharm | $8.5 |
| 9 | Matcha Cat and Cappuccino Cat Beaded Charms | AdventuresofOxandPig | $14 |
| 10 | Animal Crochet Keychains | LunaCrochetz | $11.99 |
Read from Etsy search on August 26, 2026. Positions marked Ad are paid placements.
Where the searches come from
Interest in "cute keychain" is strongest in Wyoming, Hawaii, California, Nevada, Utah. Useful for shipping estimates and for timing promotions to the right time zone.
Turn this into a listing
Take any phrase above and generate a full Etsy listing — title, description and all 13 tags — from it. Free, no card.
Questions
How competitive is "cute keychain" on Etsy?
457,935 listings currently compete for "cute keychain", which is high for Etsy. 8% of the first page is paid placement, so most of page 1 is still won organically.
When does "cute keychain" sell best?
Demand peaks in February, averaged over the last five years, and bottoms out in October. Etsy needs a few weeks to index and rank a listing, so publishing four to six weeks before February catches the climb rather than the peak itself.
What do "cute keychain" listings sell for?
The median price across 12 listings on page 1 is $10.93, with most between $8.65 and $14. That is what buyers searching this phrase are already used to seeing.
Where do these numbers come from?
Demand and seasonality are measured with Google Trends for the US. Listing counts, pricing and ad share are read from Etsy's own search results. Nothing here is an estimated monthly search volume — Etsy does not publish search volume, and any figure claiming to be one is a guess.