Is it worth going after?
122,266 listings already target "custom phone case". That is a crowded phrase — a new shop is unlikely to reach page 1 on it directly, but the longer variants below are where the same buyers are reachable. 55% of the first page is bought rather than earned, so organic slots are scarcer than the listing count alone suggests.
The shops holding page 1 have a median of 1,400 reviews. Established sellers hold this phrase, which matters more than the raw listing count: review history feeds Etsy's ranking, and a new listing cannot borrow it.
When "custom phone case" sells
Monthly average over the last five years, indexed 0–100. April is the high point and September the low. Etsy takes a few weeks to index and rank a new listing, so publish four to six weeks before April rather than during it.
What buyers search alongside it
Scored 0–100 relative to each other within this niche by Google Trends. Not monthly search volumes — nobody has those for Etsy.
| Phrase | Relative demand | Fits a tag |
|---|---|---|
| custom iphone case | 100/100 | ✓ |
| iphone case | 99/100 | ✓ |
| custom phone cases | 73/100 | ✓ |
| custom cases | 71/100 | ✓ |
| phone cases | 70/100 | ✓ |
| custom iphone cases | 23/100 | ✓ |
| iphone cases | 23/100 | ✓ |
| best custom phone case | 23/100 | 22 chars |
| custom leather phone case | 20/100 | 25 chars |
| photo phone case | 16/100 | ✓ |
| apple phone case | 16/100 | ✓ |
| iphone 13 custom phone case | 16/100 | 27 chars |
Etsy caps tags at 20 characters, which is why the longer phrases are marked.
Phrases growing fastest
Growth over the last five years, from Google Trends. A longer clock than the year-on-year figure above.
Who holds page 1
| # | Listing | Shop | Price |
|---|---|---|---|
| 1Ad | Personalized Photo Phone Cover, Custom Picture Design for Apple 17 16 Models | TheSparkleCase | $26.4 |
| 2Ad | Tough Personalized Custom Photo iPhone Case, Samsung Galaxy Custom Photo Case, Custom Pet Gift, Perfect Custom Made Gift, Custom Photo Gift | PeacefulPulse | $29.72 |
| 3Ad | Resin Aesthetic Tough Personalized Custom Photo Phone Case for iPhone 17 16 15 14 13 12 11 pro max plus mini case, Custom Photo Gift, Sun | ThatsMy | $43.79 |
| 4Ad | Custom Pet Phone Case, Dog Phone Case, Personalized Cat Photo iPhone Case | UpTopNorth | $6.99 |
| 5Ad | Custom Photo Magsafe Phone Case Cover For iPhone 18 Pro Max, 17, 17 Pro Max, Personalized Image Samsung Galaxy S26 Ultra MagCase Phone Case | CraftCaseBloomer | $19.2 |
| 6 | Custom Photo Phone Case, Personalized iPhone Samsung Cover, MagSafe Compatible Gift | CraftivaShopCo | $10.97 |
| 7 | Custom Photo iPhone Case 17 16 15 14 Pro Max Air 13 12, Personalized Picture Phone Case, Family Pet Couple Gift Case, Unique Memory Gift | ImageURcase | $16.2 |
| 8 | Handmade Custom Sticker IPhone and Android cases | Joliejoyland | $30 |
| 9 | Custom Pet Phone Case Personalized Dog Cat Portrait 3D Embossed Gift for Pet Lover | UniQustomStudio | $32.16 |
| 10 | Custom Photo Case For iPhone – Personalized Picture Phone Cover, USA Printed | casewear | $16.76 |
Read from Etsy search on August 24, 2026. Positions marked Ad are paid placements.
Where the searches come from
Interest in "custom phone case" is strongest in Wyoming, Mississippi, West Virginia, Kansas, Iowa. Useful for shipping estimates and for timing promotions to the right time zone.
Turn this into a listing
Take any phrase above and generate a full Etsy listing — title, description and all 13 tags — from it. Free, no card.
Questions
How competitive is "custom phone case" on Etsy?
122,266 listings currently compete for "custom phone case", which is high for Etsy. 55% of the first page is paid placement, so ranking organically means competing against sellers who are also buying the top slots.
When does "custom phone case" sell best?
Demand peaks in April, averaged over the last five years, and bottoms out in September. Etsy needs a few weeks to index and rank a listing, so publishing four to six weeks before April catches the climb rather than the peak itself.
What do "custom phone case" listings sell for?
The median price across 11 listings on page 1 is $19.99, with most between $16.48 and $29.86. That is what buyers searching this phrase are already used to seeing.
Where do these numbers come from?
Demand and seasonality are measured with Google Trends for the US. Listing counts, pricing and ad share are read from Etsy's own search results. Nothing here is an estimated monthly search volume — Etsy does not publish search volume, and any figure claiming to be one is a guess.