Is it worth going after?
263,538 listings already target "custom keychain". That is a crowded phrase — a new shop is unlikely to reach page 1 on it directly, but the longer variants below are where the same buyers are reachable. 50% of the first page is bought rather than earned, so organic slots are scarcer than the listing count alone suggests.
The shops holding page 1 have a median of 2,450 reviews. Established sellers hold this phrase, which matters more than the raw listing count: review history feeds Etsy's ranking, and a new listing cannot borrow it.
When "custom keychain" sells
Monthly average over the last five years, indexed 0–100. April is the high point and October the low. Etsy takes a few weeks to index and rank a new listing, so publish four to six weeks before April rather than during it.
What buyers search alongside it
Scored 0–100 relative to each other within this niche by Google Trends. Not monthly search volumes — nobody has those for Etsy.
| Phrase | Relative demand | Fits a tag |
|---|---|---|
| custom keychains | 100/100 | ✓ |
| keychains | 96/100 | ✓ |
| photo keychain | 69/100 | ✓ |
| custom leather keychain | 61/100 | 23 chars |
| leather keychain | 61/100 | ✓ |
| acrylic keychain | 45/100 | ✓ |
| acrylic keychain custom | 45/100 | 23 chars |
| custom gifts | 42/100 | ✓ |
| custom name keychain | 41/100 | ✓ |
| lego keychain | 40/100 | ✓ |
| custom engraved keychain | 35/100 | 24 chars |
| custom keychain picture | 34/100 | 23 chars |
Etsy caps tags at 20 characters, which is why the longer phrases are marked.
Phrases growing fastest
Growth over the last five years, from Google Trends. A longer clock than the year-on-year figure above.
Who holds page 1
| # | Listing | Shop | Price |
|---|---|---|---|
| 1Ad | Drive Safe Keychain with Initial Tag, Couples Keychain, Keychain for Boyfriend, Valentines Day Gift for Him, Girlfriend, Husband, New Driver | UltraJoysGifts | $3.49 |
| 2Ad | Custom Handmade Anime/Oshikatsu OC Keychain Fandom Bag Charm! | SophieCollects | $21 |
| 3Ad | Build Your Own Bag Charm with Photo, Custom Keychain, Make Your Own Keychain, Purse Chain Accessory, Personalized Bag Keychain | LifebloodCharm | $8.31 |
| 4Ad | CUSTOM PHOTO Keychains, Die Cut Acrylic Photo, Custom Logo, Dog Photo Keyring, Baby Diaper Bag Charm, Personalized Cat Keychain | DeliciousAccessories | $10.45 |
| 5 | Custom Engraved Stainless Steel Keychain: Personalized Metal Key Chain, Custom Drive Safe Keychain,Engraved Rectangle Custom Couple Gift | ProseAndPoem | $2.59 |
| 6 | Personalized Film Strip Photo Keychain Photo Booth Custom Metal Keychain Couples Gift Anniversary for Him Her Boyfriend Girlfriend | KeychainLA | $6 |
| 7 | Custom Logo PVC Keychain | 3D Rubber Business Promotional Keyring | Personalized Corporate Swag | Bulk Company Merch & Event Favor | Creationofsayyy | $1.06 |
| 8 | Personalized Embroidered Key Fob: Custom Keychain Wristlet 1 1/4" wide | DarlinEmbellishments | $14.1 |
| 9 | Custom Acrylic Keychain 4MM Thick, Acrylic Charm Print by Photo, Wedding Charm, Place Card,Anime Character Acrylic Print, Acrylic Figure | StickyMoe | $9.99 |
| 10 | Personalized Mens Leather Keychain with Photo,Metal Tag Photo Keychain,Engraved key chain,Valentines Gifts for Him,Anniversary Gifts for Him | SugarMoonCreationsCo | $15.64 |
Read from Etsy search on August 26, 2026. Positions marked Ad are paid placements.
Where the searches come from
Interest in "custom keychain" is strongest in Wyoming, Hawaii, California, Utah, Texas. Useful for shipping estimates and for timing promotions to the right time zone.
Turn this into a listing
Take any phrase above and generate a full Etsy listing — title, description and all 13 tags — from it. Free, no card.
Questions
How competitive is "custom keychain" on Etsy?
263,538 listings currently compete for "custom keychain", which is high for Etsy. 50% of the first page is paid placement, so ranking organically means competing against sellers who are also buying the top slots.
When does "custom keychain" sell best?
Demand peaks in April, averaged over the last five years, and bottoms out in October. Etsy needs a few weeks to index and rank a listing, so publishing four to six weeks before April catches the climb rather than the peak itself.
What do "custom keychain" listings sell for?
The median price across 12 listings on page 1 is $9.15, with most between $5.37 and $14.49. That is what buyers searching this phrase are already used to seeing.
Where do these numbers come from?
Demand and seasonality are measured with Google Trends for the US. Listing counts, pricing and ad share are read from Etsy's own search results. Nothing here is an estimated monthly search volume — Etsy does not publish search volume, and any figure claiming to be one is a guess.