Is it worth going after?
286,933 listings already target "custom hat". That is a crowded phrase — a new shop is unlikely to reach page 1 on it directly, but the longer variants below are where the same buyers are reachable. 50% of the first page is bought rather than earned, so organic slots are scarcer than the listing count alone suggests.
The shops holding page 1 have a median of 3,450 reviews. Established sellers hold this phrase, which matters more than the raw listing count: review history feeds Etsy's ranking, and a new listing cannot borrow it.
When "custom hat" sells
Monthly average over the last five years, indexed 0–100. May is the high point and October the low. Etsy takes a few weeks to index and rank a new listing, so publish four to six weeks before May rather than during it.
What buyers search alongside it
Scored 0–100 relative to each other within this niche by Google Trends. Not monthly search volumes — nobody has those for Etsy.
| Phrase | Relative demand | Fits a tag |
|---|---|---|
| hats | 100/100 | ✓ |
| custom hats | 98/100 | ✓ |
| custom trucker hat | 37/100 | ✓ |
| custom logo hat | 35/100 | ✓ |
| custom embroidery | 27/100 | ✓ |
| custom patch | 21/100 | ✓ |
| fitted hat | 18/100 | ✓ |
| custom hat design | 18/100 | ✓ |
| lids custom hat | 16/100 | ✓ |
| custom shirt | 15/100 | ✓ |
| new era | 15/100 | ✓ |
| custom new era hat | 14/100 | ✓ |
Etsy caps tags at 20 characters, which is why the longer phrases are marked.
Phrases growing fastest
Growth over the last five years, from Google Trends. A longer clock than the year-on-year figure above.
Who holds page 1
| # | Listing | Shop | Price |
|---|---|---|---|
| 1Ad | Embroidered Hat Personalized Dad Cap Embroidery Logo baseball hat Bachelorette hats Custom caps Sorority hat Unisex Baseball Cap,Text Hat | DesignshCrafts | $5.45 |
| 2Ad | Custom Embroidery Richardson 112 Trucker Hat: Personalized Snapback | PrintStitchTexas | $9.9 |
| 3Ad | Custom logo embroidered hats, personalized hats, vintage baseball caps, bridal hats, bachelorette party gifts, new mom and dad gifts | MerryHat | $7.59 |
| 4Ad | Custom Embroidered Hat, Personalized Baseball Cap with Text, Custom Name Hat – Monogram Gift – Adjustable Dad Hat – Custom Cap for Men/Women | xpressgifts | $16.99 |
| 5 | Custom Embroidered Hat , Personalized Dad Cap , Embroidery Logo baseball hat , Your own text monogram , Bachelorette , Small business Merch | MellowMonkeyShop | $20.99 |
| 6 | Embroidered Hat Personalized Dad Cap Embroidery Logo baseball hat Bachelorette hats Custom caps Sorority hat Unisex Baseball Cap Custom hat | tinyhandBabyblanket | $5.99 |
| 7 | Custom Embroidered Trucker Cap, 3d Puff Baseball Hat, Personalized Logo, 5 Panel Snapback | NuveBlaire | $12.99 |
| 8 | Custom Snapback Hat, Embroidered Football Game Day Hat, Puff Embroidery Baseball Cap, Personalized Gameday Hat, Custom Team Sports Dad Cap. | JeluStoreUS | $19.6 |
| 9 | Custom Embroidered Cotton Caps | FormadesignCo | $17 |
| 10 | Custom hat, Bulk Custom Leather Patch Hat, Bulk hats, Leather patch hat, logo hats, business merch, Gift, Holiday, Personalized hat | LaserPrintCo | $11.6 |
Read from Etsy search on August 26, 2026. Positions marked Ad are paid placements.
Where the searches come from
Interest in "custom hat" is strongest in Wyoming, Montana, Colorado, Tennessee, Idaho. Useful for shipping estimates and for timing promotions to the right time zone.
Turn this into a listing
Take any phrase above and generate a full Etsy listing — title, description and all 13 tags — from it. Free, no card.
Questions
How competitive is "custom hat" on Etsy?
286,933 listings currently compete for "custom hat", which is high for Etsy. 50% of the first page is paid placement, so ranking organically means competing against sellers who are also buying the top slots.
When does "custom hat" sell best?
Demand peaks in May, averaged over the last five years, and bottoms out in October. Etsy needs a few weeks to index and rank a listing, so publishing four to six weeks before May catches the climb rather than the peak itself.
What do "custom hat" listings sell for?
The median price across 12 listings on page 1 is $11.73, with most between $7.89 and $16.99. That is what buyers searching this phrase are already used to seeing.
Where do these numbers come from?
Demand and seasonality are measured with Google Trends for the US. Listing counts, pricing and ad share are read from Etsy's own search results. Nothing here is an estimated monthly search volume — Etsy does not publish search volume, and any figure claiming to be one is a guess.