Is it worth going after?
37,517 listings already target "custom door mat". That is a middling field: reachable with a well-optimised listing, but not immediately. Only 36% of the first page is paid, so most of it is won on relevance.
The shops holding page 1 have a median of 17,200 reviews. Established sellers hold this phrase, which matters more than the raw listing count: review history feeds Etsy's ranking, and a new listing cannot borrow it.
When "custom door mat" sells
Monthly average over the last five years, indexed 0–100. April is the high point and October the low. Etsy takes a few weeks to index and rank a new listing, so publish four to six weeks before April rather than during it.
What buyers search alongside it
Scored 0–100 relative to each other within this niche by Google Trends. Not monthly search volumes — nobody has those for Etsy.
| Phrase | Relative demand | Fits a tag |
|---|---|---|
| custom door mats | 100/100 | ✓ |
| door mats | 100/100 | ✓ |
| front door mat | 98/100 | ✓ |
| custom doormat | 60/100 | ✓ |
Etsy caps tags at 20 characters, which is why the longer phrases are marked.
Who holds page 1
| # | Listing | Shop | Price |
|---|---|---|---|
| 1Ad | Housewarming Gift Home Decor, Personalized Door Mat with Family Name, Wedding Gift for Couples, Custom Welcome Doormat w/ Anti-Slip Backing | PersonalizationLab | $11.97 |
| 2Ad | Create Your Own Welcome Mat | Bespoke Entryway Rug | Personalised Home Décor | Imagineered | $14.95 |
| 3Ad | Welcome To Our Home Custom Outdoor Doormat Collection - Custom Doormat Make Great Gifts - Housewarming Gift For New Homeowners | Customat | $15 |
| 4Ad | Personalized Door Mat with Family Name - Custom Doormat with Anti-Slip Backing - 3 Size Options - Custom Door Mats for Front Door | CustomAcrylicBoards | $6.9 |
| 5 | Custom Pet Photo Coir Doormat, Personalized Dog Cat Welcome Mat | WowMats | $19.5 |
| 6 | Custom Door Mat, Personalized Doormat, Personalized Gift, Custom Gifts, Housewarming Gift, Welcome Mat, Birthday Gift, Christmas Gift | TheGiftShopLab | $14.95 |
| 7 | Custom House Name Entrance Rug, All Season Welcome Mat | Imagineered | $14.95 |
| 8 | Personalized Christmas Gift | Personalized Gifts For Her | Gift For Women | Custom Door Mat | Christmas Gifts | Front Porch Decor | Door Mat | HisandHerDecor | $11.99 |
| 9 | Custom Business Logo Doormat, Durable High-Elastic Nylon Entryway Rug, Storefront Rug，Business Entrance Rug, Personalized Image Doormat | MatsDirect | $39.6 |
| 10 | Custom Coir Doormat, Personalized Family Name, Pet Design | HelloMatParis | $19.01 |
Read from Etsy search on August 24, 2026. Positions marked Ad are paid placements.
Where the searches come from
Interest in "custom door mat" is strongest in Wyoming, District of Columbia, Alaska, Rhode Island, Louisiana. Useful for shipping estimates and for timing promotions to the right time zone.
Turn this into a listing
Take any phrase above and generate a full Etsy listing — title, description and all 13 tags — from it. Free, no card.
Questions
How competitive is "custom door mat" on Etsy?
37,517 listings currently compete for "custom door mat", which is moderate for Etsy. 36% of the first page is paid placement, so most of page 1 is still won organically.
When does "custom door mat" sell best?
Demand peaks in April, averaged over the last five years, and bottoms out in October. Etsy needs a few weeks to index and rank a listing, so publishing four to six weeks before April catches the climb rather than the peak itself.
What do "custom door mat" listings sell for?
The median price across 11 listings on page 1 is $14.95, with most between $13.47 and $19.26. That is what buyers searching this phrase are already used to seeing.
Where do these numbers come from?
Demand and seasonality are measured with Google Trends for the US. Listing counts, pricing and ad share are read from Etsy's own search results. Nothing here is an estimated monthly search volume — Etsy does not publish search volume, and any figure claiming to be one is a guess.