Is it worth going after?
1,762,883 listings already target "christmas ornament". That is a crowded phrase — a new shop is unlikely to reach page 1 on it directly, but the longer variants below are where the same buyers are reachable. Only 36% of the first page is paid, so most of it is won on relevance.
The shops holding page 1 have a median of 5,900 reviews. Established sellers hold this phrase, which matters more than the raw listing count: review history feeds Etsy's ranking, and a new listing cannot borrow it.
When "christmas ornament" sells
Monthly average over the last five years, indexed 0–100. November is the high point and March the low. Etsy takes a few weeks to index and rank a new listing, so publish four to six weeks before November rather than during it.
What buyers search alongside it
Scored 0–100 relative to each other within this niche by Google Trends. Not monthly search volumes — nobody has those for Etsy.
| Phrase | Relative demand | Fits a tag |
|---|---|---|
| ornaments | 100/100 | ✓ |
| christmas ornaments | 99/100 | ✓ |
| christmas tree ornament | 78/100 | 23 chars |
| first christmas ornament | 56/100 | 24 chars |
| the christmas ornament | 48/100 | 22 chars |
| baby's first christmas ornament | 18/100 | 31 chars |
| christmas tree ornaments | 18/100 | 24 chars |
| christmas ornament ideas | 18/100 | 24 chars |
| personalized christmas ornament | 17/100 | 31 chars |
| christmas ornament set | 15/100 | 22 chars |
| diy christmas ornament | 13/100 | 22 chars |
| christmas ornament store | 11/100 | 24 chars |
Etsy caps tags at 20 characters, which is why the longer phrases are marked.
Phrases growing fastest
Growth over the last five years, from Google Trends. A longer clock than the year-on-year figure above.
Who holds page 1
| # | Listing | Shop | Price |
|---|---|---|---|
| 1Ad | Family Names Christmas Ornament: Family of 3 4 with Pets, up to 20 Members | FunnyDaisy | $6.55 |
| 2Ad | Baby Girl First Christmas Ornament, Girls First Xmas Ornament with Baby Name, Personalized Baby Girl Keepsake Ornament 2025 | HostessologyBoutique | $13.99 |
| 3 | baby's first christmas ornament personalized, babies 1st year gift, Comes with Giftbox | NorthPoleTreasures | $3.46 |
| 4 | Personalized Christmas Ornaments - Custom Christmas Name Ornaments - Kids Name Christmas Gift - Christmas Tree Ornament for Family 2026 | HoneyOrnaments | $8.99 |
| 5Ad | Christmas Baking Mixer-Personalized 2D Effect Mixer Acrylic Ornament,Custom Kitchen Mixer Christmas Keepsake,Baking Gift For Bakers | CustomizedGift93 | $13.99 |
| 6 | Jimothy Wooden Ornament, Viral Seattle Raccoon Christmas Decor, Funny Secret Santa Gift, Jimothy the Raccoon Keepsake | BerlinerArtsShop | $7.25 |
| 7 | Custom Name Girls Christmas Ornament Gift, Girls First Christmas Ornament Granddaughter First Christmas Personalized Birthday Gift Tag 820A | JoyfulBirdStore | $6.49 |
| 8Ad | Christmas Gingerbread Letter Ornaments with Name, 2026 Stocking Tags, Keepsake ornaments | AnitaDesignArt | $3.38 |
| 9 | Custom Photo Ornament, Personalized Watercolor Photo Ornaments, Valentine Gift 2026, Family Portrait Ornament, Bestie Gift, Couple Gift | GlitterCyber | $4.69 |
| 10 | Personalized Gingerbread Letter Ornament, Custom Kids Name Ornament, Stocking Tag for Christmas, Kids Christmas Gift, Christmas Ornament | Bilumie | $9.99 |
Read from Etsy search on August 29, 2026. Positions marked Ad are paid placements.
Where the searches come from
Interest in "christmas ornament" is strongest in West Virginia, Pennsylvania, Wyoming, Wisconsin, New Hampshire. Useful for shipping estimates and for timing promotions to the right time zone.
Turn this into a listing
Take any phrase above and generate a full Etsy listing — title, description and all 13 tags — from it. Free, no card.
Questions
How competitive is "christmas ornament" on Etsy?
1,762,883 listings currently compete for "christmas ornament", which is high for Etsy. 36% of the first page is paid placement, so most of page 1 is still won organically.
When does "christmas ornament" sell best?
Demand peaks in November, averaged over the last five years, and bottoms out in March. Etsy needs a few weeks to index and rank a listing, so publishing four to six weeks before November catches the climb rather than the peak itself.
What do "christmas ornament" listings sell for?
The median price across 11 listings on page 1 is $6.55, with most between $4.82 and $9.49. That is what buyers searching this phrase are already used to seeing.
Where do these numbers come from?
Demand and seasonality are measured with Google Trends for the US. Listing counts, pricing and ad share are read from Etsy's own search results. Nothing here is an estimated monthly search volume — Etsy does not publish search volume, and any figure claiming to be one is a guess.