Is it worth going after?
930,794 listings already target "christmas". That is a crowded phrase — a new shop is unlikely to reach page 1 on it directly, but the longer variants below are where the same buyers are reachable. Only 8% of the first page is paid, so most of it is won on relevance.
The shops holding page 1 have a median of 1,193 reviews. Established sellers hold this phrase, which matters more than the raw listing count: review history feeds Etsy's ranking, and a new listing cannot borrow it.
When "christmas" sells
Monthly average over the last five years, indexed 0–100. December is the high point and May the low. Etsy takes a few weeks to index and rank a new listing, so publish four to six weeks before December rather than during it.
What buyers search alongside it
Scored 0–100 relative to each other within this niche by Google Trends. Not monthly search volumes — nobody has those for Etsy.
| Phrase | Relative demand | Fits a tag |
|---|---|---|
| christmas tree | 100/100 | ✓ |
| christmas lights | 53/100 | ✓ |
| christmas movie | 35/100 | ✓ |
| christmas movies | 30/100 | ✓ |
| christmas day | 29/100 | ✓ |
| christmas eve | 25/100 | ✓ |
| merry christmas | 24/100 | ✓ |
| christmas gifts | 23/100 | ✓ |
| nightmare before christmas | 20/100 | 26 chars |
| white christmas | 19/100 | ✓ |
| christmas trees | 18/100 | ✓ |
| christmas story | 17/100 | ✓ |
Etsy caps tags at 20 characters, which is why the longer phrases are marked.
Phrases growing fastest
Growth over the last five years, from Google Trends. A longer clock than the year-on-year figure above.
Who holds page 1
| # | Listing | Shop | Price |
|---|---|---|---|
| 1 | Crochet Christmas Plant Pot Holiday Decor Gift | MiniMiceStudio | $25.59 |
| 2 | Snow Town Spiral Staircase 3D Round Rug, Christmas Snowy Village Vortex Optical Illusion Floor Mat, Non Slip Xmas Decor, Christmas Gift | Kitima | $6.39 |
| 3 | Quilted Christmas Tree DIY Kit,Xmas Tree Sewing Craft Kit,Home Decor,Angel Santa Snowman Ghost Tree, Beginner Friendly Xmas Craft Kit Gift | MessagePlant | $18.89 |
| 4 | Handmade Stained Glass Christmas Tree, Glass Tree Figurines, Gift for Best Friends, Unique Holiday Decor, Illuminated Glass Mini Xmas Tree | CozyHavensCrafts | $10.6 |
| 5Ad | Stripes Merry Quackmas PNG, Coquette Christmas Duck Graphic, Holiday Shirt Design, Festive Greenery Bow Graphic, Xmas Shirt Design, Digital | TrendingPNGDesigns | $1.5 |
| 6 | 3D Beaded Christmas Cat DIY Kit Set of 4, Santa Hat & Stocking Cat Beading Kit, Festive Animal Craft Kit for Adults, Holiday Decor Gift | DennisMMA | $27.29 |
| 7 | mr mrs ornament - Wedding Gift - Personalized First Christmas Keepsake - Our 1st Christmas Mr & Mrs Ornament - Housewarming mr and mrs idea | NorthPoleTreasures | $6.96 |
| 8 | Personalized Christmas Tree Skirt, Family Christmas Tree Skirts, Custom House Warming Gift, Christmas Home Decor, Christmas Decorations | Muvunyi | $12.17 |
| 9 | Crochet Snowman Toy, Christmas Amigurumi, Handmade Winter Plush, Cute Stocking Stuffer, Holiday Tiered Tray Decor, Festive Desk Ornament | AsiaArtisanCrafts | $2.4 |
| 10 | Baby Girl First Christmas Ornament, Girls First Xmas Ornament with Baby Name, Personalized Baby Girl Keepsake Ornament 2025 | HostessologyBoutique | $13.99 |
Read from Etsy search on August 22, 2026. Positions marked Ad are paid placements.
Where the searches come from
Interest in "christmas" is strongest in West Virginia, Alabama, Tennessee, Mississippi, Kentucky. Useful for shipping estimates and for timing promotions to the right time zone.
Turn this into a listing
Take any phrase above and generate a full Etsy listing — title, description and all 13 tags — from it. Free, no card.
Questions
How competitive is "christmas" on Etsy?
930,794 listings currently compete for "christmas", which is high for Etsy. 8% of the first page is paid placement, so most of page 1 is still won organically.
When does "christmas" sell best?
Demand peaks in December, averaged over the last five years, and bottoms out in May. Etsy needs a few weeks to index and rank a listing, so publishing four to six weeks before December catches the climb rather than the peak itself.
What do "christmas" listings sell for?
The median price across 12 listings on page 1 is $11.39, with most between $6.51 and $20.57. That is what buyers searching this phrase are already used to seeing.
Where do these numbers come from?
Demand and seasonality are measured with Google Trends for the US. Listing counts, pricing and ad share are read from Etsy's own search results. Nothing here is an estimated monthly search volume — Etsy does not publish search volume, and any figure claiming to be one is a guess.