Is it worth going after?
1,538,084 listings already target "birthstone jewelry". That is a crowded phrase — a new shop is unlikely to reach page 1 on it directly, but the longer variants below are where the same buyers are reachable. 50% of the first page is bought rather than earned, so organic slots are scarcer than the listing count alone suggests.
The shops holding page 1 have a median of 12,400 reviews. Established sellers hold this phrase, which matters more than the raw listing count: review history feeds Etsy's ranking, and a new listing cannot borrow it.
When "birthstone jewelry" sells
Monthly average over the last five years, indexed 0–100. December is the high point and September the low. Etsy takes a few weeks to index and rank a new listing, so publish four to six weeks before December rather than during it.
What buyers search alongside it
Scored 0–100 relative to each other within this niche by Google Trends. Not monthly search volumes — nobody has those for Etsy.
| Phrase | Relative demand | Fits a tag |
|---|---|---|
| birthstone necklace | 100/100 | ✓ |
| birthstone ring | 73/100 | ✓ |
| december birthstone jewelry | 49/100 | 27 chars |
| december birthstone | 45/100 | ✓ |
| june birthstone | 43/100 | ✓ |
| june birthstone jewelry | 43/100 | 23 chars |
| march birthstone | 42/100 | ✓ |
| birthstone bracelet | 42/100 | ✓ |
| october birthstone jewelry | 40/100 | 26 chars |
| pandora | 40/100 | ✓ |
| pandora jewelry | 39/100 | ✓ |
| march birthstone jewelry | 39/100 | 24 chars |
Etsy caps tags at 20 characters, which is why the longer phrases are marked.
Phrases growing fastest
Growth over the last five years, from Google Trends. A longer clock than the year-on-year figure above.
Who holds page 1
| # | Listing | Shop | Price |
|---|---|---|---|
| 1Ad | Family Charm Necklace, Custom Birthstone Initial Necklace, Unique Gift for New Mom, Personalized mom necklace with kids initials Stamped | delezhen | $42.7 |
| 2Ad | Custom Birthstone Bracelet, Leaf Birthstone Bracelet, Family Birthstone Bracelet, Grandma Gift, Birthday Gift, Christmas Gift for Mom | GoldWishJewelery | $18 |
| 3Ad | Kids Birthstone Necklace with Initial: Personalized Family Necklace, 14k Gold Plated, Mother's Day Gift | SkyStoneCollectives | $56.25 |
| 4 | Baguette Birthstone Necklace, Family Birthstone Necklace, Personalized Gift, Mother's Birthstone Jewelry ,Gift for Mom,Birthday Gift | Divanjewelrygold | $32.8 |
| 5Ad | Custom Leaf Birthstone Bracelet, Friendship Bracelet, Birthday Gift, Bridesmaid Gift, Mom Bracelet, Graduation Gift for He Daughter | HandmadeTreasuryCo | $22.09 |
| 6 | Custom Leaf Birthstone Necklace, Mothers Birthstone Necklace, Personalized Gift, Mother's Birthstone Jewelry, Birthstone Gift,Christmas Gift | EnosJewelry | $25.5 |
| 7 | 14K Solid Gold Family Birthstone Necklace, Birthstone Gift, Christmas Gift, Bridesmaid Gift, Gift for Mom, Birthday Gift, Birthstone Jewelry | AceElegance | $14.67 |
| 8 | Personalized Birthstone Ring, Family Birthstone Ring, 18K Gold Daily Ring, Birthstone Ring, Birthstone Gift, Mother Jewelry, Graduation Gift | CraftedHarmonyCreate | $17.68 |
| 9 | Custom Heart Birthstone Necklace, Family Necklace, Birthstone Jewelry, Anniversary Gift, Graduation Gift Grandma Gift for Mom, Gift for Her | HandmadeTreasuryCo | $20.54 |
| 10 | Gold Birthstone Bracelet, Baguette Birthstone Bracelet, Family Birthstone Necklace, Birthstone Bracelet for Women, Mothers Day Gift | GoldHillJewelry | $18 |
Read from Etsy search on August 24, 2026. Positions marked Ad are paid placements.
Where the searches come from
Interest in "birthstone jewelry" is strongest in Wyoming, New York, Maine, Louisiana, West Virginia. Useful for shipping estimates and for timing promotions to the right time zone.
Turn this into a listing
Take any phrase above and generate a full Etsy listing — title, description and all 13 tags — from it. Free, no card.
Questions
How competitive is "birthstone jewelry" on Etsy?
1,538,084 listings currently compete for "birthstone jewelry", which is high for Etsy. 50% of the first page is paid placement, so ranking organically means competing against sellers who are also buying the top slots.
When does "birthstone jewelry" sell best?
Demand peaks in December, averaged over the last five years, and bottoms out in September. Etsy needs a few weeks to index and rank a listing, so publishing four to six weeks before December catches the climb rather than the peak itself.
What do "birthstone jewelry" listings sell for?
The median price across 12 listings on page 1 is $21.32, with most between $18 and $27.33. That is what buyers searching this phrase are already used to seeing.
Where do these numbers come from?
Demand and seasonality are measured with Google Trends for the US. Listing counts, pricing and ad share are read from Etsy's own search results. Nothing here is an estimated monthly search volume — Etsy does not publish search volume, and any figure claiming to be one is a guess.