Is it worth going after?
29,870 listings already target "big brother shirt". That is a middling field: reachable with a well-optimised listing, but not immediately. Only 18% of the first page is paid, so most of it is won on relevance.
The shops holding page 1 have a median of 11,000 reviews. Established sellers hold this phrase, which matters more than the raw listing count: review history feeds Etsy's ranking, and a new listing cannot borrow it.
When "big brother shirt" sells
Monthly average over the last five years, indexed 0–100. August is the high point and October the low. Etsy takes a few weeks to index and rank a new listing, so publish four to six weeks before August rather than during it.
What buyers search alongside it
Scored 0–100 relative to each other within this niche by Google Trends. Not monthly search volumes — nobody has those for Etsy.
| Phrase | Relative demand | Fits a tag |
|---|---|---|
| big brother shirt toddler | 100/100 | 25 chars |
| big brother shirt near me | 32/100 | 25 chars |
| big brother shirts | 29/100 | ✓ |
| promoted to big brother shirt | 18/100 | 29 chars |
| big brother shirt ideas | 18/100 | 23 chars |
| going to be a big brother shirt | 16/100 | 31 chars |
| big brother shirt target | 15/100 | 24 chars |
| big brother shirt amazon | 15/100 | 24 chars |
| carters big brother shirt | 15/100 | 25 chars |
Etsy caps tags at 20 characters, which is why the longer phrases are marked.
Phrases growing fastest
Growth over the last five years, from Google Trends. A longer clock than the year-on-year figure above.
Who holds page 1
| # | Listing | Shop | Price |
|---|---|---|---|
| 1 | Big Brother Kids Shirt - Cute New Big Brother Toddler Tee | LittleLaughterCo | $8.99 |
| 2Ad | Big Brother Shirt, OFishally Big Brother Shirt, Big Brother Pregnancy Announcement, Promoted to Big Brother Beach Big Bro Coastal Shirt | Studio73G | $17.19 |
| 3 | Big Brother Shirt, Blue Brother Tee, Natural Cotton, Baby Announcement | MicheBoutique | $12.34 |
| 4 | Big Brother T Shirt, Big Bro T Shirt, Brother To Be Shirt, Pregnancy Announcement Shirt, Big Brother Tee, Sibling T Shirt, Cute Boy Shirts | WildflowerByMiley | $9.99 |
| 5 | BIG BRO Est 2026/2027 Shirts | Big Brother Announcement Tee with Custom Year | New Custom Text Boys Shirts | TheSiblingEdit | $8.56 |
| 6 | Embroidered Big Brother Toddler T-shirt, Toddler Tee, Pregnancy Announcement | BespokeThreadandInk | $13.6 |
| 7 | Embroidered Big Brother Shirt, T-Shirt, Tee, Big bro Baby Pregnancy Announcement to Family, Grandparents, Husband, Toddler, Siblings 824 | TheEmbroideryHiveCo | $19.72 |
| 8Ad | Personalized Big brother Shirt, Promoted to Big Brother Tee, Future Big Bro Toddler Gift, Big Brother Under Construction T-Shirt | MiniKraftCo | $8.99 |
| 9 | Promoted to Big Brother Dinosaur Shirt Sibling Announcement Tee | CaliforniaTeeHouse | $9.99 |
| 10 | Big Matching Brother Shirts, Biggest Brother, Big Brother Shirt, Baby Announcement, New Big Brother Gift, Brother Birthday Gifts | PassionTeeCo | $7.78 |
Read from Etsy search on August 26, 2026. Positions marked Ad are paid placements.
Where the searches come from
Interest in "big brother shirt" is strongest in Alabama, Kansas, West Virginia, Louisiana, New Hampshire. Useful for shipping estimates and for timing promotions to the right time zone.
Turn this into a listing
Take any phrase above and generate a full Etsy listing — title, description and all 13 tags — from it. Free, no card.
Questions
How competitive is "big brother shirt" on Etsy?
29,870 listings currently compete for "big brother shirt", which is moderate for Etsy. 18% of the first page is paid placement, so most of page 1 is still won organically.
When does "big brother shirt" sell best?
Demand peaks in August, averaged over the last five years, and bottoms out in October. Etsy needs a few weeks to index and rank a listing, so publishing four to six weeks before August catches the climb rather than the peak itself.
What do "big brother shirt" listings sell for?
The median price across 11 listings on page 1 is $9.99, with most between $8.99 and $13.45. That is what buyers searching this phrase are already used to seeing.
Where do these numbers come from?
Demand and seasonality are measured with Google Trends for the US. Listing counts, pricing and ad share are read from Etsy's own search results. Nothing here is an estimated monthly search volume — Etsy does not publish search volume, and any figure claiming to be one is a guess.